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The Implementation Dilemma - Dr. Munib Karavdic, AMP Financial & Jon Campbell, Continuum

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DAY ONE – OCT 2nd 2015 at Global Service Design Conference NYC
AFTERNOON KEYNOTE/ /BIG VISIONS, INFRASTRUCTURE, SCALE
more info at: http://bit.ly/1Rg2UcX

Published in: Design

The Implementation Dilemma - Dr. Munib Karavdic, AMP Financial & Jon Campbell, Continuum

  1. 1. Dr. Munib Karavdic| AMP | @munibka Jon Campbell | Continuum | @jhcamb The Implementation Dilemma: Building a Sustainable Growth Engine October 2nd, New York City
  2. 2. The Implementation Dilemma
  3. 3. The Implementation Dilemma Building a Sustainable Growth Engine Dr Munib Karavdic AMP, Director of Design & Innovation Conjoint professor at UNSW @ munibka Jon Campbell Continuum VP, Customer Experience & Innovation Capability @ jhcampb
  4. 4. Disrupt or be disrupted
  5. 5. Hire a Consultancy Innovation Toolkits Accelerator Partnerships Hire Designers Crowdsourcing In-house Incubators Design Thinking Training Corporate Venturing Innovation Centers & Labs
  6. 6. Action ≠ Outcomes
  7. 7. Established companies underestimate their ability to create or acquire new ideas and overestimate their ability to implement new ideas.
  8. 8. Incremental Change Cold Fusion The Scary Zone A B C D
  9. 9. Incremental Change The Scary Zone Cold Fusion
  10. 10. Scary Zone ideas are hard to implement. measures for success based on time & budget organizational constraints expensive approach focus on wrong problem
  11. 11. The Implementation Dilemma
  12. 12. Traditional approach for implementing Business Case Risk Management ? $?
  13. 13. A New Way of Implementing $$$$? Risk Management Business CaseCustomer Case ?
  14. 14. The Implementation Solution
  15. 15. Established companies don’t need to be enemies of innovation.
  16. 16. Implementation Pod DL Core Team Extended Team of SMEs BL $$$$? Risk Management Business CaseCustomer Case
  17. 17. Critical elements of a pod an empowered team physical space approach and tools
  18. 18. Empowered Team Offer Owner No signoff required! Business Design Product Marketing Digital FunctionalLeaders DL BL
  19. 19. Chief Innovation Officer Subject Matter Expert Bank Sales & Marketing Consumer Insights Expert Client-side Designer Director of Retail Insurance Bank Operations Empowered Team
  20. 20. Physical Space BehaviorPerception Space Feels Different Looks the Same Feels Different Looks Different Feels the Same Looks Different Source: DEGW No Change
  21. 21. Physical Space
  22. 22. Front End Design-Led Core Team Back End Business-Led Extended Team time levelofownership Frame Understand Ideate Prototype Scale Approach and Tools DL BL
  23. 23. What enables a pod training new risk appetite:-? radical transparency
  24. 24. Training
  25. 25. New risk appetite measure ROL high fidelity front-end, low fidelity back-end place small bets with market tests outline leadership’s risk tolerance
  26. 26. Radical transparency
  27. 27. DL BL The Ripple Effect
  28. 28. Panama Canal Lock DL BL New Ideas Core Business for Scaling Implementation Pods
  29. 29. Incremental Change Cold Fusion A B C D The Scary Zone
  30. 30. Incremental Change Cold Fusion A B C D The Scary Zone
  31. 31. Dr Munib Karavdic AMP, Director of Design & Innovation Conjoint professor at UNSW @ munibka Jon Campbell Continuum VP, Customer Experience & Innovation Capability @ jhcampb Thank you.

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