SDCN13 -Day2- Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland

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Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland - Fjord

“We are what we eat” is an old saying. Our current food consumption has become adapted to fit our busy lives and is promoted by a food industry that tries to maximize profit. But there is an increasing number of value driven customers demanding more focus on health and environmental aspects in groceries. Can grocery providers address their needs by shifting from offering just products to delivering services? Can digital technologies enable supermarkets to deliver transforming service experiences to their customers?

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SDCN13 -Day2- Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland

  1. 1. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  2. 2. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  3. 3. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  4. 4. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  5. 5. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  6. 6. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  7. 7. SHOP SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  8. 8. SHOP EAT LIVE From Supermarket to Super Servicemarket SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  9. 9. 1920 1850 PETE’s PETE’s PETE’s SHOP A-MARKET INC. SHOPPING CENTRE 1940 1950 BIOBIO 1970 DISCOUNTER 2000- SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  10. 10. 45.000 SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  11. 11. SHOP SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  12. 12. RUSH QUEUES PEOPLE HIGH PRICES SEARCHING FOR PRODUCTS CARRYING GROCERIES UNPLEASANT SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  13. 13. PLEASANT FRESHNESS OF PRODUCE GOOD QUALITY GETTING EVERYTHING I WANT FINDING NEW PRODUCTS GOOD SERVICE GETTING IDEAS FOR MEALS SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  14. 14. SUPPORTING SERVICES FACILITATING SERVICE CORE SERVICE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  15. 15. HEALTH HOME DELIVERY GROCERIES SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  16. 16. SHOP SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  17. 17. CONNECT TO A COMMUNITY EMPOWER THE INDIVIDUAL MATCH NEEDS & WANTS EMBED SERVICES SEAMLESSLY FORM NEW HABITS ENABLE RESPONSIBLE ACTIONS ESTABLISH PLATFORMS FOSTER CO-CREATION SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  18. 18. STORY SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  19. 19. HEALTHY SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  20. 20. 1 2 3 EASY RECIPE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  21. 21. 1 2 3 € AFFORDABLE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  22. 22. 1 2 3 € PEOPLE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  23. 23. 1 2 3 € DIGITAL SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  24. 24. ? ? SHOP ? ? ? SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  25. 25. FRESH, NEW, LOCAL, ORGANIC, FAIR TRADE CHOICE OF PRODUCE THEMES, INSPIRATION, RECOMMENDATIONS ADDED VALUE ONLINE HOME DELIVERY CUSTOMER SERVICE TIPS, CONSULTATION ADVICE CALM RELAXED ATMOSPHERE NO QUEUES FEW PEOPLE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  26. 26. GUIDE REWARD INSPIRE SHOP SPEED UP SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  27. 27. SHOP REFLECTION SHOP EATING SHOP PREPARING SHOP PLANNING SHOP SHOPPING SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  28. 28. SERVE HEALTHY RECIPE AVOCADO PASTA SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  29. 29. DISCOVERY SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  30. 30. SMART CART SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  31. 31. MY RECIPE OF THE WEEK: LIKE IT AND IT WILL BE IN STORE SOON CROWD SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  32. 32. MEANING SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  33. 33. PAYMENTS SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  34. 34. TRANSPARENCY SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  35. 35. LESS IS MORE JAM JAM JAM JAM SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  36. 36. SHOP EAT LIVE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  37. 37. SHOP EAT LIVE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  38. 38. SHOP EAT LIVE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  39. 39. THANK YOU @MelanieWendland @Fjord http://www.slideshare.net/fjordnet/ http://laurea.academia.edu/MelanieWendland SHOP EAT LIVE @MelanieWendland @fjord #sdnc13

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