Brand Identity Project                  Moguls in the Making                  Shontielle Marsh                  January 23...
MOGUL: (NOUN):    a person of rank, power, influence, or distinction often in a specified areaSunday, January 23, 2011
Emotional Connection...                  Strength                  Wealth                  Reminds the public about their ...
Technicalities...              According to Evans and Van Hoosear and (2010), the              name Moguls in the Making i...
Brand Name Attributes...        Strengths               Attractive               Catchy               Its suggestive natur...
The story behind the                  name...                  Evolved from a Skype brainstorming session with            ...
MOGULS                                           in the making                                           Adjustments      ...
My Logo...                  Is horizontal and rectangular in nature                  Includes an easy to read typeface    ...
Why Does This Logo                  Work?                  Its pictorial message directly relates to the goals of         ...
The Competition                           Pros               Cons         The colors used allow it to         stand out an...
Planet Hollywood         Reasons behind why this logo is effective in conveying         the spirit of its brand           ...
Corporate Culture                  In order to promote a business-minded atmosphere, business-casual attire is required fo...
Mission Statement                           THE MISSION OF MOGULS IN THE MAKING IS                            TO FIND AND ...
MISSION STATEMENT                  Youth Entertainment Studios                           EMPOWERING INNER-CITY YOUTH TO BE...
Tag, You’re It...                           BUILDING KNOWLEDGE &                             PERFECTING TALENTSunday, Janu...
MOGULS                            in the making                            BUILDING KNOWLEDGE & PERFECTING TALENTSunday, J...
Speaks to the importance of       training youth for their future and          not just the current issue of              ...
References        Evans,	  Jason	  and	  Van	  Hoosear,	  Jeff.	  (2010).	  Pursuing	  Strong	  Brands.        Ries,	  Al	...
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Moguls in the_making_marsh_shontielle

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Moguls in the Making

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Moguls in the_making_marsh_shontielle

  1. 1. Brand Identity Project Moguls in the Making Shontielle Marsh January 23, 2011Sunday, January 23, 2011
  2. 2. MOGUL: (NOUN): a person of rank, power, influence, or distinction often in a specified areaSunday, January 23, 2011
  3. 3. Emotional Connection... Strength Wealth Reminds the public about their aspirations and potential to succeed ME: WHEN YOU THINK OF THE MINI-INTERVIEW WITH WORD MOGUL WHAT IS THE FIRST ERICANICOLE, PHD IN THING THAT COMES TO MIND? EDUCATIONAL LEADERSHIP; ERICANICOLE: A MOGUL IS FUTURE MOGULS IN THE SOMEONE WHO IS VERY WEALTHY MAKING EMPLOYEE AND IS A LEADER IN VARIOUS SECTORS OF BUSINESS, I.E. OPRAHSunday, January 23, 2011
  4. 4. Technicalities... According to Evans and Van Hoosear and (2010), the name Moguls in the Making is... Suggestive “makes no direct reference to the product itself or to any component, characteristic, feature or ingredient of the product. However, upon analysis, a connection may be made between the mark and product.” United States Patent and Trademark Office Currently no other name registered under Moguls in the MakingSunday, January 23, 2011
  5. 5. Brand Name Attributes... Strengths Attractive Catchy Its suggestive nature helps to describe what the company is aiming to do Concerns Several different types of things come up when the word “mogul” is googled There is currently a blog titled “Moguls in the Making” It can be looked over as just another initiative to try and “make it big in the industry”Sunday, January 23, 2011
  6. 6. The story behind the name... Evolved from a Skype brainstorming session with a friend of mine that is going to help with the start- up of Moguls in the Making I asked her what a good name would be and after a few outbursts and subject-verb combinations we came up with Moguls in the MakingSunday, January 23, 2011
  7. 7. MOGULS in the making Adjustments Everything will be black and white except for the name, “Moguls in the Making”, it will be red The red/orange colored background will not be there Each youth and adult silhouette will be separate and staggered having a youth silhouette in between each adult silhouette In the bottom, center of the globe there will be a youth silhouette and an adult silhouette standing togetherSunday, January 23, 2011
  8. 8. My Logo... Is horizontal and rectangular in nature Includes an easy to read typeface Includes the dominant color of red, which promotes energy and excitement, and attracts attention (Reis and Reis, 2002) Would be considered an emblemSunday, January 23, 2011
  9. 9. Why Does This Logo Work? Its pictorial message directly relates to the goals of the program Promotes strength Shows that youth are capable of succeeding as a business professional Abiding by the laws of color and shape allow it to easily appeal to customers Different pieces of it can be taken out and morphed to tell a sub-storySunday, January 23, 2011
  10. 10. The Competition Pros Cons The colors used allow it to stand out and visually It has a vertical shape appeal to the customer The font is difficult to read The cityscape at the top of the logo shows its The shapes within the logo connection to inner-city show no meaning youthSunday, January 23, 2011
  11. 11. Planet Hollywood Reasons behind why this logo is effective in conveying the spirit of its brand Red font promotes energy commands attention from potential customers Contains simple images that tells a quick story about the purpose of the brand planet starsSunday, January 23, 2011
  12. 12. Corporate Culture In order to promote a business-minded atmosphere, business-casual attire is required for all employees and youth except for on Fridays and weekends unless an activity is being held that does not allow casual attire Every two weeks each group will go off campus for a team building activity Once a month the entire program will participate in a team building activity together There will be an activities room within the facility that offers video games, board games, food and refreshments in order to stimulate effective thought and brainstorming, as well as to offer a “getaway from the office” I think it is very important for each employee to have a decent understanding of what goes on outside of their specific department. Therefore, we will offer a rotation program that allows them to learn about other departments while continuing to work efficiently within their own When big names celebrities come in to donate their time it is important to make sure that not just one person gets “celebrity face time” each timeSunday, January 23, 2011
  13. 13. Mission Statement THE MISSION OF MOGULS IN THE MAKING IS TO FIND AND ATTRACT YOUTH INTERESTED IN THE ENTERTAINMENT INDUSTRY AND EVOLVE THEM INTO BUSINESS PROFESSIONALS BY ALLOWING THEIR PERSONAL EXPERIENCES TO CREATE THEIR FUTURE LIFESTYLES. COMMUNICATED TO EMPLOYEES, CUSTOMERS, AND POTENTIAL FINANCIAL DONORS.Sunday, January 23, 2011
  14. 14. MISSION STATEMENT Youth Entertainment Studios EMPOWERING INNER-CITY YOUTH TO BECOME LEADERS OF CHARACTER, VISION, AND ACTION IN THEIR COMMUNITIES BY CHALLENGING THEIR CREATIVITY AND EQUIPPING THEM WITH PRACTICAL, CONFIDENCE BUILDING MEDIA PRODUCTION AND MARKETING SKILLS Main difference between mine and theirs Moguls in the Making’s mission statement is geared towards focusing on both the present and professional future of youth YES states in the beginning, “become leaders”, but it seems that their program is designed to be just a placeholder for after-school and summer activitiesSunday, January 23, 2011
  15. 15. Tag, You’re It... BUILDING KNOWLEDGE & PERFECTING TALENTSunday, January 23, 2011
  16. 16. MOGULS in the making BUILDING KNOWLEDGE & PERFECTING TALENTSunday, January 23, 2011
  17. 17. Speaks to the importance of training youth for their future and not just the current issue of Speaks not only to “getting them off the streets.” potential clients, our youth, but also to their parents BUILDING KNOWLEDGE & PERFECTING Compliments and helps to TALENT explain the brand name, but still leaves the desire to learn more Our tagline Descriptive quickly summarizes our mission and goalsSunday, January 23, 2011
  18. 18. References Evans,  Jason  and  Van  Hoosear,  Jeff.  (2010).  Pursuing  Strong  Brands. Ries,  Al  and  Laura.  (2002).  The  22  immutable  laws  of  branding:  How  to  build  a  product  or  service  into  a  world-­class   brand.  New  York:  HarperCollins  Publishing. Webster,  Merrian.  (2011).  DeMinition  of  Mogul.  Retrieved  on  January  20,  2011.  www.merrian-­‐webster.com Youth  Entertainment  Studios.  (2009).  Mission  Statement.  Retrieved  on    January  22,  2011.  www.yesamerica.orgSunday, January 23, 2011

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