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spc2017-5380_「Viva!! 美歯女!!」

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「Viva!! 美歯女!!」

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spc2017-5380_「Viva!! 美歯女!!」

  1. 1. シティースホワイトの魅力を伝え、 30代以上の女性が購入したくなるような企画 「viva!! 美歯女!!」 応募者ID bf54653b56 び ば じ ょ
  2. 2. 日本の女性にもっと美を追求してほしい。 日本の女性には真の美を魅せるポテンシャルがあります。 しかし多くの女性がついつい「肌」の美に目がいってしまい、 大切な部分の手を抜きがちです。 自分磨きは歯磨きから。 そのことを理解してもらう為の企画が必要だと考えます。 その企画とは…… はじめに
  3. 3. あなたは黄歯女? それとも美歯女?
  4. 4. シティースホワイトで 「美歯女」になろう
  5. 5. 今回のターゲットは30代以上の女性 その中でも 「ドラッグストアで化粧品を買う女性」に注目します ※女性の化粧品購入場所はドラッグストアが一番多い (ポーラ文化研究所調べ) 化粧品コーナーは 「美」を意識する人が集まり、多くの女性の目が留まる場所 というわけで飛び出しましょう 化粧品コーナーへ アイデア
  6. 6. しかしただ化粧品コーナーにおくだけでは 「なんでこんなところに?」 で終わっていまいます。 シティースホワイトの魅力である 「美白効果」&「ケア力」 を伝えなければなりません。 シティースホワイトには女性を「美歯女」にする力があります。 美しいだけでなく、ケアもできていてこその「美歯女」です。 その魅力を伝える為に使う二つの道具がこちら・・・ アイデア
  7. 7. 鏡 シェードガイド (⻭の⾊⾒本)
  8. 8. シェードガイドをシールにして 化粧品コーナーの鏡に 貼っちゃいます。 これだけです。 ⽇本⼈の平均 シティースホワイト ならここまで⽩くなる!!
  9. 9. 化粧品を ⼿に取る 鏡で確認 シェードガイド が⽬につく ⾃分の⻭と ⽐べる シティース ホワイトを ⼿に取る これ試してみよ なにこれ? どんな感じに なるのかしら? うわ、 私の歯って黄色… この歯磨き粉なら 白くなるの? そうすると・・・
  10. 10. メイクだけで満足してはいけません 見られているのは「歯」も同じ 今のままで満足ですか? 美にわがままに 美に貪欲に さあ、 あなたも美⻭⼥になりましょう。 おわりに

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