The rapid development of new technologies has given rise to new forms of collaboration. Organisations are able to collaborate on a global scale with individuals around the world, in order to conduct R&D activities as a result of Web 2.0 tools and technologies. This study focuses on three areas relating to global collaboration (crowdsourcing); people, processes and technology.
The purpose of this study is to understand the motivational factors of people that partake in global collaboration (crowdsourcing), the change of process with regard to bringing to new products and services to the market and how technology has changed the way organisations collaborate to achieve this. The research was conducted in the form of case studies to analyse how products were brought to the market through the use of global collaboration.