Students will be working on the following elements of the marketing plan:
Situat
Students will be working on the following elements of the marketing plan:Situation analysis,
Macro-Level External Environment (i.e., Political & Legal, Sociocultural, Technological,
Economic) Competitive Environment (i.e., Threats of new entrants, rivalry among existing
firms, Threats of substitute products, bargaining power of buyers, Bargaining power of
suppliers) Internal environment (i.e., Firm Structure, Firm Culture, Firm Resources)
Opportunity & Issue Analysis (i.e., SWOT analysis & Issue analysis, SWOT framework should
be incorporated)For the elements, focus on the issues that you believe will be most
important to JUST US! CAFES marketing planning over the next year or so. The main issues
should be included in the introduction. What kind of market research JUST US! CAFES can
incorporate to enhance the cafes’ performances?(Note-Points are allotted to introduction,
situation analysis (elements), SWOT framework, market research). The framework can be
included in Appendix)(Times New Roman 12 font size, Double-spaced, 3 page limit
(excluding Appendix). For citations follow APA guidelines.)