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Google adwords


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Google adwords

  1. 1. G o o g l e Adwords
  2. 2. What Is G o o g l e Adwords? <ul><li>Google Adwords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites. </li></ul>
  3. 3. How It Works? <ul><li>When you advertise with AdWords, you pick words or phrases (called “keywords”) that are related to your business and your products or services. </li></ul><ul><li>You then use these keywords to create ads that target your potential customers when they search for your products or services on Google. </li></ul><ul><li>When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear alongside or above the search results as a “Sponsored Link,” in response to the keywords searched. </li></ul>
  4. 4. <ul><li>you can target your ads to appear only in certain locations or in certain languages, so it’s easier to reach just the right audience for your products or services. </li></ul><ul><li>There are other ad format options besides text, such as display ads, mobile ads and local business ads. </li></ul>
  5. 5. what is Pay-per-click advertisements (PPC)? <ul><li>Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. </li></ul><ul><li>Click-through rates (CTR):- </li></ul><ul><ul><ul><ul><ul><li>the ads are about 8% for the first ad, 5% for the second one, and 2.5% for the third one. Search results can return from 0 to 12 ads. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The ordering of the paid-for listings depends on other advertisers' bids (PPC) and the &quot;Quality Score&quot; of all ads shown for a given search. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The search-engine system calculates the quality score. </li></ul></ul></ul></ul></ul>
  6. 6. What Is AdWords Features? <ul><li>IP address exclusio:- </li></ul><ul><ul><ul><li>In addition to controlling ad placements through methods such as location and language targeting, ad targeting can be refined with Internet Protocol (IP) address exclusion. </li></ul></ul></ul><ul><ul><ul><li>This feature enables advertisers to specify IP address ranges where they don't want their ads to appear. </li></ul></ul></ul><ul><ul><ul><li>All ads in the campaign are prevented from showing for users with the IP addresses specified. </li></ul></ul></ul>
  7. 7. <ul><li>Frequency capping:- </li></ul><ul><ul><ul><li>Frequency capping limits the number of times ads appear to the same unique user on the Google Content Network. </li></ul></ul></ul><ul><ul><ul><li>It doesn't apply to the Search Network. </li></ul></ul></ul>
  8. 8. Placement targeted advertisements (formerly Site-Targeted Advertisements)? <ul><li>Using the AdWords control panel, advertisers can enter keywords, domain names, topics, and demographic targeting preferences. </li></ul><ul><li>and Google places the ads on what they see as relevant sites within their content network. </li></ul><ul><li>If domain names are targeted, Google also provides a list of related sites for placement. </li></ul>
  9. 9. AdWords distribution <ul><li>All AdWords ads are eligible to be shown on </li></ul><ul><li>Advertisers also have the option of enabling their ads to show on Google's partner networks. </li></ul><ul><li>The &quot;search network&quot; includes AOL search,, and Netscape. Like, these search engines show AdWords ads in response to user searches, but do not affect quality score. </li></ul>
  10. 10. AdWords account management <ul><li>This has allowed organizations without advertising expertise to reach a global, online audience. </li></ul><ul><li>Google has started the Google Advertising Professionals program to certify agencies and consultants who have met specific qualifications and passed an exam. </li></ul>
  11. 11. G o o g l e Click-to-Call <ul><li>Google Click-to-Call was a service provided by Google which allows users to call advertisers from Google search results pages. </li></ul><ul><li>Users enter their phone number, Google calls them back and connects to the advertiser. </li></ul>
  12. 12. Thank You