US Mobile Market in 2009<br />Fondation Telecom<br />@ l’Atelier BNP PARIBAS<br />Stephane DELBECQUE<br />July 7 2009<br />
Topics<br />1. &lt;Who I Am&gt;<br />2. &lt;US Mobile market&gt;<br />3. &lt;Mobile Trends in 2009&gt;<br />
1. &lt;WHO I AM&gt;<br />
Who I am<br />Father, <br />Mobile Guy,<br />Geek,<br />Networker,<br />Gamer, <br />Aspiring DJ, <br />Football (Soccer) ...
2006<br />BusinessDegree<br />Wireless Project Manager<br />MarketingProject Manager<br />Mobile ProductManager<br />BAC C...
2009<br />Mobile ProductManager<br />Move<br />Entrepreneur<br />2006<br />Life in SF<br />
What I’ve learnt so far<br />
&lt;/WHO I AM&gt;<br />
2. &lt;US MOBILE MARKET&gt;<br />
Shot: August 2007<br />
Carriers<br />CARRIER NAME<br />Subscribers<br />Revenue<br />Employees<br />Headquarters<br />Source: Wikipedia<br />
MVNOs<br />MVNO NAME<br />Subscribers<br />Revenue<br />Employees<br />Headquarters<br />+24 other MVNOs with less than 50...
Manufacturers / US market<br />MANUFACTURER<br />US share<br />Trend<br />Country<br />Source: Strategy Analytics, Q3 2008...
Manufacturers / US smartphones sales<br />MANUFACTURER<br />Model<br />Rank<br />Source: The NPD Group, Q1 2009<br />
Manufacturers / US smartphones Traffic<br />Source: AdMob, May 2009<br />
Exclusive deals and Mobile OS<br />CARRIER NAME<br />Handset Manufacturer<br />Mobile OS<br />USA<br />Source: Wikipedia<b...
&lt;/MOBILE US MARKET&gt;<br />
3. &lt;MOBILE TRENDS&gt;<br />
4 Mobile Trends<br />
Mobile and Social Networks<br />Shot: January 2007<br />
Location Based Services in early 2000s<br />
Location Based Services in 2009<br />
Location Based Services<br />Used for<br />In-app and Mobile web advertising<br />Content geo-tagging<br />E-couponing<br ...
Mobile Payment / Premium SMS<br />
Mobile Payment / Direct Mobile Billing<br />
Mobile Payment / Mobile Web payments<br />
Mobile Trends / NFC<br />
Mobile 4 Social Change<br />Developed countries<br />Developing countries<br />
Mobile 4 Social Change<br />1/6 Kenyans customers of M-PESA in 2 years.<br />
Mobile 4 Social Change<br />
&lt;/MOBILE TRENDS&gt;<br />
Questions?<br />
Thank you!<br />twitter.com/sdelbecque<br />facebook.com/sdelbecque<br />linkedin.com/in/sdelbecque<br />
Speakers<br />Trend<br />Speaker<br />Title<br />
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US Mobile Market and Mobile Trends in a nutshell

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Presentation to 50 selected Telecoms students.
Three topics covered:
1. Who I am (not the most interesting one).
2. US Mobile Market.
3. Mobile Trends in 2009.

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  • 2010: multiple countries2010+: more data per country
  • 2010: multiple countries2010+: more data per country
  • Mobile and Social NetworksLocation Based ServicesMobile PaymentMobile for Social Change
  • Mobile FeliCa is a modification of FeliCa for use in mobile phones by FeliCa Networks[2], a subsidiary company of both DoCoMo and Sony. NTT DoCoMo has developed a wallet phone concept based on Mobile FeliCa and has developed a wide network of partnerships and business models. au and SoftBank (former Vodafone Japan) have also licensed mobile FeliCa from FeliCa Networks.The Osaifu-Keitai(おサイフケータイ?)system (literal translation: "wallet-phone") was developed by NTT DoCoMo, and introduced in July 2004 and later licensed to Vodafone and au, which introduced the product in their own mobile phone ranges under the same name. Using Osaifu-Keitai, multiple FeliCa systems (such as Suica and Edy) can be accessed from a single mobile phone. On January 28, 2006, au introduced Mobile Suica which is used primarily on the railway networks owned by JR East.
  • Mobile penetration rate – Developed: 97%Mobile penetration rate – Global: 49%Mobile penetration rate – Developing: 45%
  • US Mobile Market and Mobile Trends in a nutshell

    1. 1. US Mobile Market in 2009<br />Fondation Telecom<br />@ l’Atelier BNP PARIBAS<br />Stephane DELBECQUE<br />July 7 2009<br />
    2. 2. Topics<br />1. &lt;Who I Am&gt;<br />2. &lt;US Mobile market&gt;<br />3. &lt;Mobile Trends in 2009&gt;<br />
    3. 3. 1. &lt;WHO I AM&gt;<br />
    4. 4. Who I am<br />Father, <br />Mobile Guy,<br />Geek,<br />Networker,<br />Gamer, <br />Aspiring DJ, <br />Football (Soccer) fan & player,<br />Entrepreneur. <br />
    5. 5. 2006<br />BusinessDegree<br />Wireless Project Manager<br />MarketingProject Manager<br />Mobile ProductManager<br />BAC C<br />Militaryservice<br />1993<br />Life before SF<br />
    6. 6. 2009<br />Mobile ProductManager<br />Move<br />Entrepreneur<br />2006<br />Life in SF<br />
    7. 7. What I’ve learnt so far<br />
    8. 8. &lt;/WHO I AM&gt;<br />
    9. 9. 2. &lt;US MOBILE MARKET&gt;<br />
    10. 10. Shot: August 2007<br />
    11. 11. Carriers<br />CARRIER NAME<br />Subscribers<br />Revenue<br />Employees<br />Headquarters<br />Source: Wikipedia<br />
    12. 12. MVNOs<br />MVNO NAME<br />Subscribers<br />Revenue<br />Employees<br />Headquarters<br />+24 other MVNOs with less than 500k user each…<br />Source: Wikipedia<br />
    13. 13. Manufacturers / US market<br />MANUFACTURER<br />US share<br />Trend<br />Country<br />Source: Strategy Analytics, Q3 2008<br />
    14. 14. Manufacturers / US smartphones sales<br />MANUFACTURER<br />Model<br />Rank<br />Source: The NPD Group, Q1 2009<br />
    15. 15. Manufacturers / US smartphones Traffic<br />Source: AdMob, May 2009<br />
    16. 16. Exclusive deals and Mobile OS<br />CARRIER NAME<br />Handset Manufacturer<br />Mobile OS<br />USA<br />Source: Wikipedia<br />
    17. 17. &lt;/MOBILE US MARKET&gt;<br />
    18. 18. 3. &lt;MOBILE TRENDS&gt;<br />
    19. 19. 4 Mobile Trends<br />
    20. 20. Mobile and Social Networks<br />Shot: January 2007<br />
    21. 21. Location Based Services in early 2000s<br />
    22. 22. Location Based Services in 2009<br />
    23. 23. Location Based Services<br />Used for<br />In-app and Mobile web advertising<br />Content geo-tagging<br />E-couponing<br />Turn-by-turn navigation<br />Alerts<br />Social networks<br />Dating<br />And the list goes on<br />
    24. 24. Mobile Payment / Premium SMS<br />
    25. 25. Mobile Payment / Direct Mobile Billing<br />
    26. 26. Mobile Payment / Mobile Web payments<br />
    27. 27. Mobile Trends / NFC<br />
    28. 28. Mobile 4 Social Change<br />Developed countries<br />Developing countries<br />
    29. 29. Mobile 4 Social Change<br />1/6 Kenyans customers of M-PESA in 2 years.<br />
    30. 30. Mobile 4 Social Change<br />
    31. 31. &lt;/MOBILE TRENDS&gt;<br />
    32. 32. Questions?<br />
    33. 33. Thank you!<br />twitter.com/sdelbecque<br />facebook.com/sdelbecque<br />linkedin.com/in/sdelbecque<br />
    34. 34. Speakers<br />Trend<br />Speaker<br />Title<br />

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