Football <3 Internet  (& vice-versa) Stephane Delbecque  Ignite Paris - September 29 2009
Football or soccer? Ignite Paris - September 29 2009
A couple of figures Ignite Paris - September 29 2009 216 countries 192 countries 3.5B people interested in football
Data: Television Audiences in 2006 715 million watchers: Final (Italy vs. France) 249 million watchers: opening ceremony 1...
The 4th Biggest Nation in the World 1,337m 1,162m 306m 261m Ignite Paris - September 29 2009
Football online <ul><li>Football 1.0: </li></ul><ul><ul><li>Media sites </li></ul></ul><ul><ul><li>Official sites </li></u...
Football 1.0: Media sites Ignite Paris - September 29 2009
Football 1.0: Official sites <ul><li>OM (Trafic, features) </li></ul>Ignite Paris - September 29 2009
UUs/day OLWeb .fr Avg time/user* Site 43,000 5.4 min OM .net 93,000 4.2 min Manutd. com 261,000 4.9 min Arsenal .com 151,0...
Football 1.0: Pure players <ul><li>Football365.fr, </li></ul><ul><li>Footmercato.fr </li></ul>Ignite Paris - September 29 ...
Football 1.0: Fantasy Football Ignite Paris - September 29 2009
Football 2.0: Blogs Ignite Paris - September 29 2009
Football 2.0: Facebook Ignite Paris - September 29 2009
Football 2.0: Twitter <ul><li>American soccer players very active </li></ul><ul><li>More and more EU football players. </l...
Fun time  (yay!):  Name that player Ignite Paris - September 29 2009
Who are these people? Ignite Paris - September 29 2009
And these ones? Ignite Paris - September 29 2009
What about these youngsters? Ignite Paris - September 29 2009
Last but not least, the one everybody loves (even Estelle) … Ignite Paris - September 29 2009
<ul><ul><li>CONGRATS </li></ul></ul><ul><ul><li>& </li></ul></ul><ul><ul><li>Thanks for your attention! </li></ul></ul><ul...
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Football Hearts Internet (And Vice Versa)

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Football Hearts Internet (And Vice Versa)

  1. 1. Football <3 Internet (& vice-versa) Stephane Delbecque Ignite Paris - September 29 2009
  2. 2. Football or soccer? Ignite Paris - September 29 2009
  3. 3. A couple of figures Ignite Paris - September 29 2009 216 countries 192 countries 3.5B people interested in football
  4. 4. Data: Television Audiences in 2006 715 million watchers: Final (Italy vs. France) 249 million watchers: opening ceremony 151 million watchers: Final 2006 Ignite Paris - September 29 2009
  5. 5. The 4th Biggest Nation in the World 1,337m 1,162m 306m 261m Ignite Paris - September 29 2009
  6. 6. Football online <ul><li>Football 1.0: </li></ul><ul><ul><li>Media sites </li></ul></ul><ul><ul><li>Official sites </li></ul></ul><ul><ul><li>Pure players </li></ul></ul><ul><ul><li>Fantasy Football </li></ul></ul>Ignite Paris - September 29 2009 <ul><li>Football 2.0: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
  7. 7. Football 1.0: Media sites Ignite Paris - September 29 2009
  8. 8. Football 1.0: Official sites <ul><li>OM (Trafic, features) </li></ul>Ignite Paris - September 29 2009
  9. 9. UUs/day OLWeb .fr Avg time/user* Site 43,000 5.4 min OM .net 93,000 4.2 min Manutd. com 261,000 4.9 min Arsenal .com 151,000 3.7 min Fcbarcelona .com 129,000 3.0 min 5.0 4.6 5.7 3.7 4.7 Page views/user* 351,000 4.6 min 2.8 lemonde .fr *Source : webtrafficagents.com Football 1.0: Official sites Ignite Paris - September 29 2009
  10. 10. Football 1.0: Pure players <ul><li>Football365.fr, </li></ul><ul><li>Footmercato.fr </li></ul>Ignite Paris - September 29 2009
  11. 11. Football 1.0: Fantasy Football Ignite Paris - September 29 2009
  12. 12. Football 2.0: Blogs Ignite Paris - September 29 2009
  13. 13. Football 2.0: Facebook Ignite Paris - September 29 2009
  14. 14. Football 2.0: Twitter <ul><li>American soccer players very active </li></ul><ul><li>More and more EU football players. </li></ul>Ignite Paris - September 29 2009
  15. 15. Fun time (yay!): Name that player Ignite Paris - September 29 2009
  16. 16. Who are these people? Ignite Paris - September 29 2009
  17. 17. And these ones? Ignite Paris - September 29 2009
  18. 18. What about these youngsters? Ignite Paris - September 29 2009
  19. 19. Last but not least, the one everybody loves (even Estelle) … Ignite Paris - September 29 2009
  20. 20. <ul><ul><li>CONGRATS </li></ul></ul><ul><ul><li>& </li></ul></ul><ul><ul><li>Thanks for your attention! </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>Ignite Paris - September 29 2009

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