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what to expect from internet in 2012

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personnalisation, content creation + curation are the three main trends of the year. SD

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what to expect from internet in 2012

  1. 1. WHAT TO EXPECT FROM INTERNET IN 2012 ? #Casacademie March, 2nd
  2. 2. WHO AM I? •
  3. 3. TABLE OF CONTENT• Personnalisation• Content creation• Curation
  4. 4. PART 1. PERSONNALISATION
  5. 5. GOOGLE FOR A START
  6. 6. FOUND THIS WEEK ON THE WEB
  7. 7. GOOGLE+
  8. 8. ELI PARISER
  9. 9. RETARGETING, AN EXEMPLE
  10. 10. WEBPAGE WITH MODASUITE AD
  11. 11. CHECK COLLUSION
  12. 12. AXCIOM KOWS...• ... your name, age, sex, adress, previous adress,• pets, credit historic, righ or left handed• drugs you bought, thus your life expectancy• and 1500 other metrics...• for 96% of the US population!• 14th september 2011...
  13. 13. PERSONNALISATION ON IPAD
  14. 14. ZITE FOR IPAD
  15. 15. PART 2. CONTENT CREATION
  16. 16. TRUST
  17. 17. THE TED CASE
  18. 18. STRATÉGIE DE RADIO-CANADA
  19. 19. STRATÉGIE DE RADIO-CANADA
  20. 20. LE TWIVAGE
  21. 21. SOCIAL TV SHOWS – TRUE BLOOD
  22. 22. TRUE BLOOD - SUITE
  23. 23. TRUE BLOOD - SUITE
  24. 24. PLANÈTE YOGA -
  25. 25. PLANÈTE YOGA
  26. 26. EXCLUSIVELY ON ITUNES
  27. 27. FREE DISTRIBUTION OF BRANDED CONTENT
  28. 28. YOUTUBE LOCATIONS
  29. 29. #HUNGERGAMES CAMPAIGN
  30. 30. CAMPAGNE #HUNGERGAMES
  31. 31. NEXT STEP FOR PR AGENCIES?• webdocumentaries!
  32. 32. PART 3. CONTENT CURATION
  33. 33. WHAT IS CURATION?
  34. 34. BEST BOOK ON CURATION
  35. 35. SID LEE AND C2-MTL
  36. 36. KICKSTARTER IS CURATION
  37. 37. CURATION TOOLS
  38. 38. NOUVEAU MYTHE DE SYSIPHE
  39. 39. KLOUT
  40. 40. KLOUT
  41. 41. KLOUT
  42. 42. CURATE FASHION FOR ME
  43. 43. AND PINTEREST?
  44. 44. QUESTION TIME
  45. 45. THANK YOU

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