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1 Définition - Collecter les informations concernant votre site & analyser votre audience et le comportement de vos internautes. > D’où vient mon trafic ? (moteur de recherche, de shopping, liens sponsorisés, affiliation, Facebook, eMailing…) > Est-il suffisamment qualifié ? (taux de rebonds, parcours d’achat, durée de visite…) > Quels sont mes taux de conversion ? > Est-il rentable (coûts d’acquisition, investissement eMarketing…) > Quel est le comportement de mes utilisateurs sur mon site ? (parcours d’achat…) > Quels sont les freins à l’utilisation de mon site ? (pages de sorties, pages bloquantes…) > Quelles améliorations peuvent être faites ? 2- Objectifs Amélioration continue du Retour sur Investissement > Analyser votre audience > Analyser les parcours d’achat > Piloter vos actions e-commerce >>>>Prendre des décisions fiables 3- Période de réalisation > Avant la refonte Recueillir en amont du projet des données quantitatives sur l’audience de votre site, la navigation de vos utilisateurs et les freins à l’achat. >En continu sur votre site Recueillir des données depuis votre site pour une évaluation permanente et l’amélioration de votre ROI. 4- Détail de la prestation Webanalytics > Paramétrage de votre compte Google analytics(Définition de vos objectifs, paramétrage de votre tunnel de conversion et de vos statistiques e-commerce ) > Audit continue de vos statistiques (1 à 2 fois par mois)(Analyse de vos statistiques existantes: audience, coût d’acquisition et parcours de vos internautes) > Recommandations continues stratégiques et opérationnelles 5- Pourquoi choisir Altics ? > Statistiques et recommandations tangibles - Paramétrage de vos comptes analytiques, - Suivi de vos résultats, - Recommandations opérationnelles & stratégiques > Connaissance des habitudes de recherche des internautes Prise en compte des caractéristiques de votre cible dans l’analyse de vos statistiques et connaissance utilisateur reconnue (Etudes collectives) > Expertise Internet et e-commerce reconnue A votre écoute : Olivier Marx | Directeur T 04 72 76 94 00 | commercial@altics.fr
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