Presented by:
Dr. Irina Weisblat, Business Instructor - Southwestern College
With contributions from:
Victor Castillo, Dir...
Southwestern College & Current Locations
Founded in 1961
Student Demographics
Enrollment, 19,944
Male
Female
45%
55%
White Pacific Islander
Other Latino
Declined to State Black
As...
U.S. Congress set broad goals
for FY 2010 – 2012
“To increase global competitiveness,
leading to an increase in jobs and
e...
• San Diego County is the 3rd largest provider of logistics services in
California.
• The Otay Mesa community is the most ...
1. In 2010, California gateways with Mexico moved $46.9 billion in
merchandise.
2. A total of 59,998 companies exported go...
Instructors in the Program:
• Professionals, experts in the field of logistics,
transportation, and supply chain managemen...
SWC International Logistics and Transportation Program
2013 Program Review
o Program review considered the industry needs
...
SWC International Logistics and Transportation Program
2013 Program Review
FTES Change in 2009-2012
Business
FTES
Bus122
F...
 What are the skills for the 21st century ?
 Do we teach our students the right skills?
 Is the curriculum reflective o...
SWC International Logistics and Transportation Program
2013 Program Review
Curriculum Review & Development
Study conducted...
• The program includes:
• Certificate of Achievement – Basic (19 units)
• Certificate of Achievement – Intermediate (43-46...
International Logistics and Transportation
Certificate/A.S. Degree Program
• Basic Certificate of Achievement Units
▫ BUS ...
International Logistics and Transportation
Certificate/A.S. Degree Program
• Intermediate Certificate of Achievement Units...
International Logistics and Transportation
Certificate/A.S. Degree Program
 Associate in Science Degree Units
▫ ACCT 7 Ba...
Careers in Logistics and Transportation
 Dispatcher
 Cargo and Freight Agents
 Material-Moving Supervisor
 Production,...
Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INF...
Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INF...
Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INF...
Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INF...
Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INF...
Careers in Logistics and Transportation
Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT
*2006 – 2016 LABOR MARKET INF...
Income Potential for Supply Chain Management Professionals
Article in Logistics Management 2011
Supply Chain Management $1...
Public and private entities will automatically
think of Southwestern College as the place to:
 Send their employees for t...
We strive to make Southwestern College Logistics and
Transportation Certificate/A.S. Degree Program stellar by
asking busi...
Enhancement Institutionalization
• Roundtables
• Faculty Training
• Conferences
• In-Classroom Training
• Improvement of I...
What was the thinking
behind the development of
our need?
 How can you replicate this so that you can obtain
funding that...
Observe Economic Factors of
Your Region – San Diego County.
 What are the Industrial Clusters?
 Uniqueness of our region...
Created a Survey to Test our
Assumptions:
1. Sent the survey to businesses seeking confirmation of our
assumptions. Used C...
Surveyed Employers
All logistics and transportation companies were surveyed in Otay Mesa,
said they knew nothing about Sou...
Best Practices for Program
Development and Implementation
 Create links with businesses
 Create links with Trade Associa...
Create Links with Businesses
I. Visited businesses:
I. Made appointments
II. Made cold calls – went to their place of busi...
Create Links with Associations
 Ask their opinion about underlying tenants of grant.
 Obtain a letter of support and par...
Link Your Idea to an Academic Program
 Furthers relationship with your host institution.
 Builds presence in the communi...
1. Invite them to speak at events.
2. Invite them to trainings
3. Send them to conferences, enhance their knowledge.
Resul...
Create or Improve Internship
Programs
1. Ask businesses if they are in need of interns.
2. Publicize internship opportunit...
Create and Enhance Marketing
Materials
 Create Brochures
 Use Social Media: Facebook, Twitter
 Create a website:
http:/...
Example of Marketing Materials
Invite
Administration
Faculty
Associations
Businesses
Meet regularly
Summary Action Steps
 Observe your region.
 What is unique about your region?
 Look at the statistics.
 Back it up wit...
Thank you!
Please let us know if you have any questions, comments, or
suggestions
Irina Weisblat, Ed.D
Business Instructor...
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Southwestern Community College International Logistics and Transportation Program

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Overview of Southwestern Community College's International Logistics and Transportation program in San Diego, CA. The program offers two certificates and an Associate's Degree.

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Southwestern Community College International Logistics and Transportation Program

  1. 1. Presented by: Dr. Irina Weisblat, Business Instructor - Southwestern College With contributions from: Victor Castillo, Director & Deputy Sector Navigator on Global Trade and Logistics Center for International Trade Development -Southwestern College Knowledge Community of International Business Programs San Diego, CA February 28, 2014
  2. 2. Southwestern College & Current Locations Founded in 1961
  3. 3. Student Demographics Enrollment, 19,944 Male Female 45% 55% White Pacific Islander Other Latino Declined to State Black Asian American Indian/ Alaskan Native 52% 25% 6% 3% ---1% ---1% 1% 1%--- Under 18-24 25+ 18,504 11,504
  4. 4. U.S. Congress set broad goals for FY 2010 – 2012 “To increase global competitiveness, leading to an increase in jobs and economic development .” Southwestern College responded with the Program that: - prepares students to work in industries affected by cross-border trade - develops skills that can be utilized internationally - contributes to the work force development in the San Diego region
  5. 5. • San Diego County is the 3rd largest provider of logistics services in California. • The Otay Mesa community is the most important industrial and manufacturing area of South San Diego County. • The Otay Mesa community borders the City of Tijuana, Mexico, along the U.S./Mexico border. • Otay Mesa is the nation’s second busiest commercial border crossing. All ground trade in the western U.S. with Mexico crosses through this major California Port of Entry. • The highest paying industries are transportation and warehousing, wholesale trade, and manufacturing . These three industries comprise over one-third of all the jobs in the South San Diego Community. • These are important high growth industries that drive growth in the South San Diego County. • These factors lead were instrumental in the decision making process. SWC Responds to Regional Economic Needs Source: South County EDC and SANDAG Transportation and Warehousing Wholesale Trade Manufacturing
  6. 6. 1. In 2010, California gateways with Mexico moved $46.9 billion in merchandise. 2. A total of 59,998 companies exported goods from California in 2008. 96% of those companies (57,461) were small and medium-sized enterprises with fewer than 500 employees 3. Exports supported 22.9% of all California manufacturing jobs in 2009. 4. If California were a country it is estimated that it would be the 12th largest importer in the world. Having $327 billion in products being imported to California in 2010. 5. Small and medium-sized companies generated 44% of California's total exports of merchandise in 2008, the seventh highest percentage among the states. Why Is the International Logistics and Transportation Program Important to the Region?
  7. 7. Instructors in the Program: • Professionals, experts in the field of logistics, transportation, and supply chain management. • Strong educational background, with the MBA and Ed.D • Considerable scholarship & leadership experience The curriculum/program was developed in 2009-2010 Competitive Title VI B GI-LAT grant was funded by : U.S. Department of Education Business and International Education Initiative
  8. 8. SWC International Logistics and Transportation Program 2013 Program Review o Program review considered the industry needs  An increasing demand for workers in the logistics and transportation o Program review was aligned with SWC mission:  Entry into the workforce  Career advancement  Transfer to a four-year college/university o Self-Study illuminated: 1) Changes in FTES 2) Curriculum Focus 3) Curriculum Review & development
  9. 9. SWC International Logistics and Transportation Program 2013 Program Review FTES Change in 2009-2012 Business FTES Bus122 FTES Bus126 FTES Bus151 FTES Bus173 FTES Total LT FTES 2009-1010 452.28 5.20 4.30 3.10 12.60 2010-2011 401.12 4.70 3.20 2.50 10.40 2011-2012 404.98 4.90 3.60 1.30 3.60 13.40 FTES change -10.5% 6.3%
  10. 10.  What are the skills for the 21st century ?  Do we teach our students the right skills?  Is the curriculum reflective of what employers in the industry need today? Success in Logistics & Transportation industries requires:  Solid foundation of basic skills  Computers and New Technologies competency  Information Technology (IT) literacy  Cultural awareness and sensitivity  Global perspective. SWC International Logistics and Transportation Program 2013 Program Review - Curriculum Focus
  11. 11. SWC International Logistics and Transportation Program 2013 Program Review Curriculum Review & Development Study conducted through the California Community Colleges Chancellor’s Office Grant, 2011  BUS 122 (SWC) – Principles of Importing & Exporting: “A”  Only 2 other Imp-Exp courses in California were given an “A”  Improvements include topics of special interest:  OSHA requirements  Risk Management
  12. 12. • The program includes: • Certificate of Achievement – Basic (19 units) • Certificate of Achievement – Intermediate (43-46 units ) • Associate in Science Degree Logistics and Transportation (44-47 units) • Requires completion of Basic and Intermediate Certificates • Includes a transfer option. Career paths: • 4 Year Universities:  CalState San Marcos BS in Business Administration with an Emphasis in Global Supply Chain Management,  San Diego State SDSU MBA program with an emphasis in logistics and supply chain. Excellent upward mobility options. • Currently, there are over 150 students enrolled in the program. • The majority of the courses are offered online.
  13. 13. International Logistics and Transportation Certificate/A.S. Degree Program • Basic Certificate of Achievement Units ▫ BUS 122 Principles of Exporting & Importing 3 ▫ BUS 126 Intro - Business Logistics Management 3 ▫ BUS 151 Principles of Operations Management 3 ▫ BUS 173 Transportation Management 3 ▫ BUS 183 Business Mathematics 3 ▫ CIS 101 Introduction to Computers & Information Processing 4 ▫ BUS 211 Communication in Business and Industry OR 3 ▫ BUS 212 Business Communication  Total Units 22
  14. 14. International Logistics and Transportation Certificate/A.S. Degree Program • Intermediate Certificate of Achievement Units ▫ ACCT 7 Basic Business Bookkeeping (3) OR ▫ ACCT 101 Principles of Accounting 1 (4) 3 -4 ▫ BUS 142 Business Ethics –Corporate and Personal 1 ▫ BUS 177 Principles of International Business 3 ▫ GEOG 145 Introduction to Mapping and Geographic Information Science 3 ▫ LEGL 256 International Law for Business 3 ▫ CIS 133 Advanced Microcomputer Spreadsheets Software 1 ▫ BUS 290/293 Work Experience in Business I-IV (2-4) 2-4 Plus the courses required for the Logistics And Transportation – Basic certificate 22  Total Units 38-41
  15. 15. International Logistics and Transportation Certificate/A.S. Degree Program  Associate in Science Degree Units ▫ ACCT 7 Basic Business Bookkeeping (3) OR ▫ ACCT 101 Principles of Accounting 1 (4) 3 -4 ▫ BUS 142 Business Ethics –Corporate and Personal 1 ▫ BUS 177 Principles of International Business 3 ▫ GEOG 145 Introduction to Mapping and Geographic Information Science 3 ▫ LEGL 256 International Law for Business 3 ▫ CIS 133 Advanced Microcomputer Spreadsheets Software 1 ▫ BUS 290/293 Work Experience in Business I-IV (2-4) 2-4 Plus the courses required for the Logistics and Transportation – Basic certificate 22  Total Units 38-41  To earn an associate degree, additional general education and graduation requirements must be completed.
  16. 16. Careers in Logistics and Transportation  Dispatcher  Cargo and Freight Agents  Material-Moving Supervisor  Production, Planning, Expediting Clerks  Transportation Supervisor  Compliance Officer  Logistician  Distribution Manager  Global Transportation Manager  U.S. Customs Specialist  Freight Forwarders  Export/Import Trade Specialist  Warehouse/Inventory Clerk  Warehouse/Inventory Manager  Logistics Office Support Staff
  17. 17. Careers in Logistics and Transportation Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT *2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)  Cargo and Freight Agents  (SOC Code: 43-5011)  $13 to $24/Hr.  Yearly Job Growth: 11.5%  Job Market: 610 – 680 Positions
  18. 18. Careers in Logistics and Transportation Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT *2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)  Helpers, Laborers, Material- Moving Supervisors  (SOC Code: 53-1021)  $17 to $26/Hr.  Yearly Job Growth: 18.1%  Job Market: 1,600 – 1,890 Positions
  19. 19. Careers in Logistics and Transportation Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT *2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)  Production, Planning, Expediting Clerks  (SOC Code: 43-5061)  $17 to $30/Hr.  Yearly Job Growth: 8.5%  Job Market: 7,430 to 8060 Positions
  20. 20. Careers in Logistics and Transportation Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT *2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)  Transportation & Material- Moving Supervisors  (SOC Code: 53-1031)  $20 to $31/Hr.  Yearly Job Growth: 14.4%  Job Market: 1,460 to 1,670 Positions
  21. 21. Careers in Logistics and Transportation Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT *2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)  Compliance Officers, Except Agriculture  (SOC Code: 13-1041)  $20 to $35/Hr.  Yearly Job Growth: 7.4%  Job Market: 4,080 – 4,380 Positions
  22. 22. Careers in Logistics and Transportation Source: CALIFORNIA EMPLOYMENT DEVELOPMENT DEPARTMENT *2006 – 2016 LABOR MARKET INFO. SAN DIEGO COUNTY MSA (1st Qtr 2010)  Logistician*  (SOC Code: 13-1081)  $29 to $46/Hr.  Yearly Job Growth: 20%  Job Market: 1,490 – 1,790 Positions * Professional logisticians are often certified by professional associations.
  23. 23. Income Potential for Supply Chain Management Professionals Article in Logistics Management 2011 Supply Chain Management $129,395 Distribution/Logistics $155,777 Fleet Operations $99,887 Traffic Transportation $90,228 Planning $114,610 Import/Export Operations $74,879 Warehousing $94,587 Purchasing $89,540 Inventory Control $84,755 Materials Handling $94,131
  24. 24. Public and private entities will automatically think of Southwestern College as the place to:  Send their employees for training in Logistics and Transportation  Hire an employee who is highly trained in Logistics and Transportation
  25. 25. We strive to make Southwestern College Logistics and Transportation Certificate/A.S. Degree Program stellar by asking businesses and government entities the specific skill set they need from their employees Where education and business meet for improvement of common goals
  26. 26. Enhancement Institutionalization • Roundtables • Faculty Training • Conferences • In-Classroom Training • Improvement of Internship Program including Protocols • Site Visits to Businesses • Website: www.swc-logistics- transportation.org • Brochure • Advertisements • Presentations • Receptions • Luncheons • E-Mail Blasts • Enrollment is up!
  27. 27. What was the thinking behind the development of our need?  How can you replicate this so that you can obtain funding that leads to economic development for your region?
  28. 28. Observe Economic Factors of Your Region – San Diego County.  What are the Industrial Clusters?  Uniqueness of our region: Border Crossings – Mexico  Where are the High Wages?  What are the Challenges?  What are the economic needs of our region?
  29. 29. Created a Survey to Test our Assumptions: 1. Sent the survey to businesses seeking confirmation of our assumptions. Used Constant Contact. 2. Validate the need for this project to the U.S. Department of Education. 3. Confirmation was obtained documented and presented in the grant application. A need for the project must be substantiated; a survey is a good way to prove your need.
  30. 30. Surveyed Employers All logistics and transportation companies were surveyed in Otay Mesa, said they knew nothing about Southwestern College Logistics and Transportation Program. Now:  62.5 % know about the logistics and Transportation Program at Southwestern College  62% Know who to contact for more information  50% Know about the Logistics and Transportation Website  62% said they see Southwestern College Logistics and Transportation Program as graduates as a source for qualified interns  62.5 % Think of Southwestern College as a partner in employee training Plus: A 50% increase in enrollment for the program Education and Business Collaborating for the Success of the Region!
  31. 31. Best Practices for Program Development and Implementation  Create links with businesses  Create links with Trade Associations  Create/improve internships  Tie your idea to an academic program  Develop your relationships with faculty.  Create advisory board  Create updated marketing material and use social media.
  32. 32. Create Links with Businesses I. Visited businesses: I. Made appointments II. Made cold calls – went to their place of business III. Told them about the Program and the benefits for their business and their employee. I. We were welcomed with “open arms.” II. Held Roundtables: Elicited information from businesses – presented the program in detail and asked for their specific, direct, concrete feedback. They were thrilled and eager to participate. III. Result- Incorporated business feedback into curriculum. Major changes to curriculum is now at board for approval. Further, they provided us with insights that are leading to application for other grants. Created a conversation between the business community and the community college. They call us; we have started a dialogue! Business and Education are now linked together with common goals!
  33. 33. Create Links with Associations  Ask their opinion about underlying tenants of grant.  Obtain a letter of support and participation.  Speak at their events and vice versa.  Ask to liaison with their members directly or indirectly.  Help with publicity about the grant.
  34. 34. Link Your Idea to an Academic Program  Furthers relationship with your host institution.  Builds presence in the community  Creates upward mobility options for people who are underemployed.  Serves the educational needs of your business community.
  35. 35. 1. Invite them to speak at events. 2. Invite them to trainings 3. Send them to conferences, enhance their knowledge. Result: Internationalization of their curriculum; helps region, leads to further economic development
  36. 36. Create or Improve Internship Programs 1. Ask businesses if they are in need of interns. 2. Publicize internship opportunities directly to faculty and students. 3. Create protocols for: 1. Interns 2. Employees
  37. 37. Create and Enhance Marketing Materials  Create Brochures  Use Social Media: Facebook, Twitter  Create a website: http://www.swc-logistics-transportation.org
  38. 38. Example of Marketing Materials
  39. 39. Invite Administration Faculty Associations Businesses Meet regularly
  40. 40. Summary Action Steps  Observe your region.  What is unique about your region?  Look at the statistics.  Back it up with a survey to businesses.  Link with Businesses  Link with Associations.  Link your idea to enhancement of an academic program.  Involve Faculty  Improve Internships  Create and enhance marketing materials including social media.  Create an Advisory Board
  41. 41. Thank you! Please let us know if you have any questions, comments, or suggestions Irina Weisblat, Ed.D Business Instructor (858) 314-0338 iweisblat@swccd.edu Victor Castillo M.A., Director CITD & Deputy Sector Navigator on Global Trade & Logistics Southwestern College 900 Otay Lakes Road, Building 660 Chula Vista, CA 91910 (619) 482-6393 vcastillo@swccd.edu http://www.swclogisticstransportation.org/ http://www.sandiegocitd.org/ http://doingwhatmatters.cccco.edu/

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