Overview of the U.S. Commercial Service

1. The World is Open
for Your Business.
Let the U.S. Commercial Service
connect you to a world of opportunity.
Matt Andersen, Director for San Diego & Imperial
August 5, 2015, San Diego CA
SBA Export Outreach Team session

2. Let Us Help You Export.
Our office here in San Diego works together with our agency offices
throughout the United States and in U.S. Embassies and consulates in nearly
80 countries to provide export assistance to your company. The U.S.
Commercial Service of the U.S. Department of Commerce’s International
Trade Administration utilizes its global network of trade professionals to
connect U.S. companies with international buyers worldwide.

3. Our Global Network of Trade Professionals
Opens Doors that No One Else Can.
 The U.S. Commercial Service provides U.S. companies
unparalleled access to business opportunities around the world.
 As a U.S. Government agency, we have relationships with foreign
government and business leaders in every key global market.
 Our trade professionals provide expertise across most major
industry sectors. Our San Diego staff focuses on key sectors.
 Every year, we help thousands of U.S. companies export goods and
services worth billions of dollars. We’re measured on results.

4. Our experienced trade professionals help you enter international
markets in the most efficient, targeted way. We assess your export
potential, understand your needs, and provide the right mix of U.S.
Commercial Service capabilities to achieve your exporting goals.
Access
Export
Readiness
Identify Key
Markets
Determine
Sales
Potential
Implement
Export Plan
We Work with You to Connect Your Company with
the Right Opportunities Abroad.
Overcome Challenges
U.S. Commercial Service Business Approach

5.  Trade Counseling. Get the information and advice you need
to succeed.
 Market Intelligence. Target the best trade opportunities.
 Business Matchmaking. Connect with the right partners and prospects.
 Commercial Diplomacy. Ensure your products and services have the
best possible prospects for success in international markets.
Our Proven Expertise Makes Doing Business
Internationally Easier.
Whether you are looking to make your first export sale or expand to
additional international markets, we have the expertise you need to tap
into lucrative opportunities and increase your bottom line.

6. National Export Initiative (NEI)
“So tonight, we set a new goal: We will double our
exports over the next five years, an increase that will
support two million jobs in America.”
President Obama
State of the Union
January 27, 2010
“Prior to the NEI, export promotion may have been
a some-of-the-time focus…The NEI makes it an all-
the-time focus.”
Secretary Locke
National Press Club
February 2010

7. ** Select USA launched to promote FDI.
** Your San Diego staff actively participates
on Global Industry Teams focused on:
environment; healthcare; information
technology; education; aerospace; energy;
marine tech; and automotive. These teams
work together to provide market briefings,
trade leads, foreign buyers & distributors, and
trade show support.
** The California/Mexico Border Export
Initiative is now led from San Diego.
export.gov | 800.USA.TRADE

8. Why Export to Mexico?
 Location / Access to Goods/Services/Market in U.S.
 Size, Diversify, and Vast Market
 Shared Culture: Western, Hispanic
 Manufacturing base in various sectors
 Stronger legal protections
 Politically stable
 Macroeconomic stability
 Free Trade

9.  Mexico is the United States’ 3rd largest trading partner
 Mexico is the 2nd destination of all U.S. exports
 Mexico accounts for roughly 1/8 of all U.S. exports
 22 American states depend on Mexico as their first or second destination for exports
 More than one billion/day in two way trade
 Nearly 50,000 U.S. Small and Medium sized enterprises export to Mexico
U.S. - Mexico Trade Relationship

10. Baja California Snapshot
• Considered the most open economy
of all Mexican states.
• Foreign trade represents 2.8 times
the size of the state’s GDP.
• Population: 3,155,070 (2010)
• GDP: 26,730,145,630 USD (2010)
• Share in national GDP: 2.7%
• Capital: Mexicali
Sources: PROMEXICO; Instituto Mexicano para la Competitividad A.C.

11. Baja California Snapshot
• Municipalities (population)
 Tijuana: 1,559,683
 Mexicali: 936,826
 Ensenada: 466,814
 Tecate: 101,079
 Playas de Rosarito: 90,668
• Infrastructure:
 Airports: 4
 Seaports: 8 (4 Deep-water and coastal, 4 coastal)
 Railways: 223km
Sources: INEGI; PROMEXICO

12. Manufacturing / Maquiladoras
• Baja California Maquiladora Employment & Plants:
– State Total:
• 984 Plants
• 247,026 Employed
– Tijuana:
• 569 Plants
• 164,880 Employed
– Mexicali:
• 190 Plants
• 55,857 Employed
Sources: Mexico-Now Magazine, Year 9/Number 54, Sept.-Oct 2011; Tijuana EDC
Industrial Development Commission of Mexicali

13. Agribusiness Sector
Airport and Ground Support
Equipment
Automotive Parts and Supplies
Education and Training Services
Alternative Energy Technologies
Environmental Sector
Franchising Sector
Best Prospects for U.S. Exporters to Baja California
Housing and Construction
Medical Components
Packaging Equipment
Plastics/Resins
Security and Safety Equipment
Technology
Transportation and
Infrastructure Equipment

14. Contact us today to connect with a world of opportunity
San Diego Export Assistance Center
Phone: (858) 467-7052
export.gov
Photo source: National Geographic,