YWCA Silicon Valley


Published on

This was a project for my communications class in which we had to chose and organization and observe it. Afterwards we much put together our suggestions on how the communication within the company can be improved.

Published in: Business
  • Be the first to comment

YWCA Silicon Valley

  1. 1. A Organizational Communication Intervention
  2. 2. Introduction I. Literature Review II. Description of YWCA III. Description of our Research Methods IV. Research Results and Findings V. Conclusion VI. Action Plan and Recommendations VII. 5 Main Points I. Values II. Roles III. Belief Systems IV. Laws V. Norms
  3. 3. Organizational Culture What is Organizational Culture? Organizational culture can be broken into subparts which is comprised of Values Beliefs Laws Norms Roles Enculturation: The process of how one learns the perspective of culture. Acculturation: The ways your culture is modified by exposure to other cultures.
  4. 4. Organizational Culture Cultural Theory “The perspective that there is a phenomenon that can be called organizational culture and that this phenomenon is a factor affecting organizational life and success” Functionalists Interpretivists Assert that reality is based on Consider organizational how organizational women culture to be a function of and men construct it and how communicative messages they construct it based on how generated typically by they communicate. management
  5. 5. Organizational Culture Culture Change Cultural change internally is essential for an organization to survive externally. Change Involves: 1. Listening 2. Building Understanding 3. Creating New Insights 4. Exploring Implications 5. Reaching Agreements 6. Getting Feedback 7. Raising Contentious Issues 8. Resolving Disagreements 9. Recognizing Contribution Communication is Key!
  6. 6. Organizational Culture Understanding Individuals Involved Starts with understanding who needs to be communicating with one another and the current mindset, experience and expectations of these individuals and audiences. Must Know and Understand: Strengths Weaknesses Question Examples: What are his or What is the her fears and credibility of How does the insecurities as the leadership in employee waves of change addressing currently roll through the business understand the organization challenges situation?
  7. 7. About the YWCA The YWCA is the oldest and largest multicultural women's organization in the world. The YWCA’s mission to eliminate racism and empower women. We provide safe places for women and girls, build strong women leaders, and advocate for women's rights and civil rights in Congress.
  8. 8. Services YWCA Offers •24hr Rape Crisis Hotline •Rape Crisis Center •Youth Services •After School Tutoring •Childcare Center •Parent Education Workshops •Counseling Services
  9. 9. Our Research Methods •Volunteering •Interviews •Group Discussions with employees •Observing organization
  10. 10. Research Results and Findings From this and various other interviews, we are able to find out valuable information about the organization and their culture. Areas of Improvement: Horizontal Networking Diversify the Organization Public Awareness of Organization and Services
  11. 11. Conclusions Focal Point Conclusions Values Honesty, respect, positivity and confidentiality Beliefs Eliminating Racism Empowering Women Norms Ettiquette and Positive Attitude Roles Corresponds to job title Keri Procunier McLain CEO of YWCA Silicon Valley Laws Outlined in Employee Handbook
  12. 12. Conclusions Horizontal Networking •Lack of prevents co-workers from knowing each other and their strengths and skills •Example: Color Cards
  13. 13. Conclusions Diversify the Organization •The organization should reflect the community that they serve. • The organization should not be discriminatory, including to men
  14. 14. Conclusions Public Awareness for the Organization •Public should know • the services available •There is much confusion about the YWCA and the YMCA, they are not affiliated
  15. 15. Action Plan and Recommendations Horizontal networking. Organize more employee meetings to avoid misunderstandings and unclear information that comes from non-verbal communication. Give each employee a color personality quiz that is part of a code of ethics. Based on the answers, the results are categorized in colors that will disclose the employee’s personality.
  16. 16. Action Plan and Recommendations The Color Code Personality Test This test helps with the process of horizontal networking . It allows coworkers to understand each others personalities and work ethics. REDS are motivated by POWER. BLUES are motivated by INTIMACY. WHITES are motivated by PEACE. YELLOWS are motivated by FUN.
  17. 17. Action Plan and Recommendations Diversity in the organization By having more diversity we want to include men in the organization. By encouraging men to get involved we reach the goal that they will support for women in the organization who look for protection against abuses done by men.
  18. 18. In Conclusion…….