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Entreprenuer’S Guide To Doing Business Online Part 3


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A focus on technology, what it is, what you need, and how to use it.

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Entreprenuer’S Guide To Doing Business Online Part 3

  1. 1. Presented by: Sherry DaRosa Entrepreneur's Guide to Doing Business Online A 3 Part Presentation Series
  2. 2. <ul><li>Website Technology </li></ul><ul><li> Explained in English. </li></ul>Presented by: Sherry DaRosa >>> <ul><li>Choosing the right technology leads to profitable business. </li></ul><ul><li>Explaining Technology “Buzz Words” </li></ul><ul><li>Understanding Technology Needs </li></ul><ul><li>Staking a Claim in Cyberspace </li></ul><ul><li>Online Shopping Carts </li></ul><ul><li>Turning Shoppers into Buyers </li></ul><ul><li>Accepting Payments Online </li></ul><ul><li>Ensuring Transaction Security </li></ul>
  3. 3. T echnology “Buzz Words” <ul><li>Domain Name </li></ul><ul><li>HTTP </li></ul><ul><li>URL </li></ul><ul><li>JAVA, HTML, ASP, PHP </li></ul><ul><li>META DATA: Meta Tags, Meta Description, Title Tags </li></ul><ul><li>Optimization </li></ul><ul><li>E-Commerce </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media </li></ul>>>> Presented by: Sherry DaRosa
  4. 4. <ul><li>What do you need really? </li></ul><ul><li>A computer </li></ul><ul><li>An internet connection </li></ul><ul><li>An email account (careful consideration) </li></ul><ul><li>A strategy </li></ul><ul><li>A website address </li></ul><ul><li>A website </li></ul><ul><li>A team! </li></ul>Understanding Technology Needs >>> Presented by: Sherry DaRosa
  5. 5. A NAME & LOCATION <ul><li>You need a name </li></ul><ul><li>You need a location </li></ul><ul><li>You need traffic to your store </li></ul>>>> Presented by: Sherry DaRosa BRICKS & MORTAR Not That Different
  6. 6. STAKING A CLAIM IN CYBERSPACE <ul><li>claim a URL or “domain” </li></ul><ul><li>“ hosting” services </li></ul>>>> Presented by: Sherry DaRosa An ISP can speed the time it takes for online shoppers to download your web pages.
  7. 7. Online Shopping Carts <ul><li>Enable shoppers to browse and select items, and then later decide </li></ul><ul><li>which ones they want to purchase. </li></ul><ul><li>2. Display a summary of items that the shopper has selected. </li></ul><ul><li>3. Provide links to information for the shopper to consider before </li></ul><ul><li>confirming the purchase, such as the return policy or the </li></ul><ul><li>description page for each product. </li></ul><ul><li>4. Allow the shopper to change the quantities ordered or remove </li></ul><ul><li>items before checking out. </li></ul><ul><li>5. Enable the customer to navigate to the checkout process or to </li></ul><ul><li>return to the store to choose more items. </li></ul>>>> Presented by: Sherry DaRosa
  8. 8. Turning Shoppers into Buyers <ul><li>Keep it simple </li></ul><ul><li>Make them TRUST you! </li></ul><ul><li>Show them your policies </li></ul><ul><li>Keep them in touch </li></ul><ul><li>Offer them VALUE </li></ul><ul><li>Seal of Security </li></ul>>>> Presented by: Sherry DaRosa
  9. 9. How Do I Get Paid? <ul><li>Paypal </li></ul><ul><li>In-store Payment Processing </li></ul><ul><li>Gateways – LinkPoint, 2Checkout, Google Checkout, WorldPay </li></ul><ul><li>Fax In, Mail In, & COD </li></ul>>>> Presented by: Sherry DaRosa
  10. 10. Tracking Your Success <ul><li>Google Analytics </li></ul><ul><li>SiteMeter </li></ul><ul><li>Understanding the Metrics </li></ul><ul><li>Key pieces of traffic information </li></ul>>>> Use Proven Methods Presented by: Sherry DaRosa
  11. 11. Ensuring Transaction Security >>> Ensure your site is secured by a trusted Certificate Dealer and advertise it clearly on your site. Is this website safe? Presented by: Sherry DaRosa                                                
  12. 12. Shipping efficiency and pricing can be a major competitive advantage. <ul><li>Will you absorb shipping fees? </li></ul><ul><li>Include it in your price? </li></ul><ul><li>Allow shipping calculators? </li></ul><ul><li>Do not try to profit from shipping charges. </li></ul>>>> Presented by: Sherry DaRosa What about Shipping?
  13. 13. Customer service is a great way to build loyalty, and it’s also a valuable feedback mechanism. <ul><li>What your customer service policies? </li></ul><ul><li>Customers are a great feedback mechanism. </li></ul><ul><li>How quickly will you respond? </li></ul><ul><li>Response time should be realistic and consistent. </li></ul><ul><li>Keep customers in the loop and they will return. </li></ul>>>> Presented by: Sherry DaRosa
  14. 14. It’s amazing how a business can thrive when its customers only need to lift a finger. <ul><li>Competitors Review </li></ul><ul><li>Register a Domain Name </li></ul><ul><li>Technology Tools </li></ul><ul><li>Web Development </li></ul><ul><li>Product Listing </li></ul><ul><li>Payment Options </li></ul><ul><li>Protection </li></ul><ul><li>Marketing </li></ul><ul><li>Alliances </li></ul><ul><li>Maintenance </li></ul>>>> Presented by: Sherry DaRosa TEN STEPS TO MOVE A BUSINESS ONLINE
  15. 15. The Internet, in fact, can work for any entrepreneurial personality. >>> Presented by: Sherry DaRosa CONCLUSION Never have entrepreneurs had such a clear, easy and relatively inexpensive opportunity to real a global marketplace for so many products and services. THANK YOU!