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Social Media and CACFP

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How can Social Media help get the good word about about CACFP. Learn how to make a social media plan.

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Social Media and CACFP

  1. 1. Social Media and CACFP<br />Samantha Kay-Daleiden Marshall<br />Fall 2011<br />
  2. 2. Welcome to Social Media and The CACFP, Let’s Do Some Introductions<br />2<br />
  3. 3. What Can You Expect?<br />3<br />
  4. 4. What is Social Media?<br />4<br />
  5. 5. Voice and Engage<br />5<br />
  6. 6. Power of Social Media<br />6<br />Engagement<br />Change<br />Voice<br />=<br />+<br />
  7. 7. Starbucks Ideas and Jo-Ann Fabrics<br />7<br />
  8. 8. Social Media Definition Recap!<br />8<br />Grab a pen and Let’s Fill Out <br />Your Handout Together.<br />Social Media Definition Keywords:<br />Social Media Provides Individuals and organizations to have a ____________ that they didn’t have before the social media movement.<br />Don’t just sit back and watch the activity you need to ____________!<br />
  9. 9. Perceptions of the Child and Adult Care Food Program<br />9<br />Common Perceptions of CACFP? Thumbs up or Thumbs down?<br />What are you hearing about CACFP, good and bad…<br />Let’s Brainstorm.<br />
  10. 10. We Else Can Use Social Media for…<br />10<br />Negative <br />Perceptions<br />Use Social Media to<br />Combat<br />Cultivate<br />Positive <br />Perceptions<br />Use Social Media to<br />
  11. 11. Outreach, Can Social Media Help?<br />11<br />
  12. 12. I am a CACFP Sponsor…Why Should I Give Social Media A Try?<br />12<br />Let’s Review What We have Talked About<br />Perceptions of CACFP: – and +<br />Combating or Cultivating those Perceptions<br />Outreach<br />Engage<br />Voice<br />Why Else Would You Want to Use Social Media?<br />Education<br />Make your agency look awesome<br />Most Importantly…<br />Timeliness<br />You can talk to each other, Sponsor to Sponsor….Nationwide!<br />
  13. 13. How Do We “do” Social Media? Strategize<br />13<br />Ma<br />k<br />e <br />A<br />P<br />l<br />a<br />n<br />
  14. 14. Get your pens and your Social Media Plan Handout – out!<br />14<br />
  15. 15. Part One of the Social Media Plan <br />15<br />
  16. 16. Part Two of the Social Media Plan<br />16<br />
  17. 17. Part 3 of the Social Media Plan<br />17<br />
  18. 18. So now we have a plan but you still aren’t sure what to post…<br />18<br />Consider The Goals in Your Plan<br />Consider your audience<br />Consider relevant topics<br />News: CACFP and Child Care in general <br />Trainings<br />Your Services<br />Your Work Day<br />Mention a provider you were impressed with<br />Ask questions about CACFP<br />Ask questions about their child care<br />Take polls <br />Share relevant news from the organizations or people you follow<br /> Trivia Questions<br /> Inspirational Quotes<br />
  19. 19. Depending on the “Channel” your message “style” will be different<br />19<br />
  20. 20. Twitter Conventions – What do those crazy messages mean?<br />20<br />#tags<br />RT<br />MT<br />@ <br />#FF<br />These are some ways for You To Communicate with People on Twitter and Build your Twitter Network<br />
  21. 21. Examples of Facebook Posts vs. Tweets<br />21<br />This example is based off of one of Minute Menu’s Social Media Campaigns before the NAFCC conference<br />
  22. 22. Social Media Tools<br />22<br />
  23. 23. Learn More About Social Media from These Great Resources<br />23<br />
  24. 24. Examples of Organizations Using Social Media<br />24<br />Youtube<br /><ul><li>Minnesota Child Care Resource and Referral Network
  25. 25. Child Care Land
  26. 26. USCPSC</li></ul>Facebook Pages<br /><ul><li>Wisconsin Early Childhood Association
  27. 27. 4C for Children
  28. 28. Child Care Resources
  29. 29. Children's Hunger Alliance 
  30. 30. Exceptional Persons, Inc.
  31. 31. Midwest Child Care Association
  32. 32. First 5 Santa Clara County
  33. 33. Contra Costa Child Care Council 
  34. 34. CCFP Roundtable
  35. 35. NACCRRA</li></ul>Flicker<br />Consumer Product Safety Commission<br />Twitter<br />@idealware@fractweets@nonprofitorgs@PACE1955@naccrra@usedgov@CHAOhio@ChildCareAnswer@nonprofitguide@foundationnews<br />@AskTomCopeland<br />Visit ChildCareInfo.com>Knowledge Center>Business Sense<br />For more information on using Twitter: http://childcareinfo.com/KnowledgeCenter/BusinessSense/FreeWebResources/TwitterForYou.aspx<br />For more information on using Facebook:http://childcareinfo.com/KnowledgeCenter/BusinessSense/FreeWebResources/FacebookforYou.aspx<br />
  36. 36. How to Talk About What To Talk About Recap!<br />25<br />3 things to consider…<br />Ideas for Messages…<br />How are Facebook and Twitter messages going to differ?<br />What does @ mean or do?<br />What does # mean or do. E.G #ece or #preschool or # CACFP?<br />What does RT or MT mean?<br />Hootsuite and Tweetdeck can help me…<br />Paperli.com. What should I check it out for?<br />I need to check out google for _____<br />
  37. 37. What did we learn?<br />26<br />
  38. 38. Thank you…<br />27<br />You can find this presentation on ChildCareInfo.com>Community>Conferences>TSA<br />

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