When people refer to social media it encompasses all of the different channels/applications that you have discussed!The official Wikipedia definition of social media…Wikipedia Definition: The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.Take away…anything that is on the internet in which you can engage with people can be considered a social media.1 minute 15 seconds
Those of you who have the social networking cards….stand up!Assumption of what people will say about FB – good to share info with and talk to providers and sponsors, post links, longer posts than those of twitter or other networks, FB is: the largest social networking website, it has 955 million active users, people create a profile, create friends and then share information, message each other, post pictures etc.How is it used: FB is used to inform people of the events and pictures in each other’s lives…to communicate with people you don’t always see. Why is it valuable? Educating providers and parents about cacfp and the value it provides to the community. Valuable to your agency?There are a lot of social networks but I am going to focus on twitter for a moment…TWITTERBest current events/resource finding site EVER. If you never learn how to use twitter to talk to people, it is helpful for you to find great information.Twitter is valuable based upon the people/organizations you follow and the information you want to know.For example: I personally want to know about social media so all of the people I follow on my personal twitter account are either interested in social media and tweeting about it or they are experts in the field.For the childcareinfo.com account, I follow all people and organizations based in child care and non-profits.You can simply retweet that great information to your followers, so they are getting good information and you didn’t even have to go look for it, it just came to you through your twitter feed.Two things about Google+ - 1) Google Hangouts – pretty neat 2) so easy to make circles so you can choose easily, per post who you are sharing that information with. Makes it easier to have one profile for professional and personal use.If we have time, we will chat about how you could use these things to your convenience8 minutes 37 seconds
In a nutshell social networks are awesome because:Easy interaction with providers, parents and other sponsorsReach out to a large number of people with one simple post – inform people of necessary news in your agencyYou can post valuable information with descriptions and then have a discussion about itYour profile as the potential for large amounts of exposure Can’t update your website easily – post information hereEasy interaction with providersEngage with other Sponsors or Food/Nutrition advocatesLearn the most up-to-date nutritional informationGet ideas for recipes/menus/activities etc to share with providersCreating an online community with your providersThe topic specific forums enable you to see what providers and parents are concerned with and even start conversations about CACFP on their networks or educate misinformed providers.Some cool stuff your fellow sponsors used Facebook for:4C’s entered a contest for nonprofits to win a car for visits to providers homesThe Child Care Resource Center in Lorraine, Ohio posts trainings, newsletters, activities and other relevant child care information. They also run contests and posts the winners on their facebook page. This shows the value their food program provides other than the obvious.Providers Choice posts other community events and helpful articles from Tom Copeland. Also have photos of providers’ activities ACD uses it to answer provider questions, which is great because if providers get used to seeing this…they might check facebook before giving you a call to see when checks will be sent out etc.Don’t forget it is a good way to get information from other resources for YOU to share with providers, such as TSA and the CCFP Roundtable and Child Care Aware of America which used to be NACCRRA2 minutes 3 seconds
Those of you who have the Social Bookmarking cards….stand up!Pinterest is a visual bookmarking tool.People “pin” or in other words “bookmark” websites they like and categorize them in “boards.” It is used to either keep information you want to return to with short descriptions or look for tools and/or websites. It is a really fun channel to browse through.Valuable? Some of the most pinned websites are blogs for activities, decorations/clothes AND RECIPES! Food and recipe sharing is huge on pinterest. A GREAT way to share healthy, CACFP-approved recipes.Bookmarking is rad.Talk about the value of bookmarking and then bring in the social aspect.Feature DIIGOIf time, bit.ly9 and half minutes
Bookmarking as a tool is fabulous on one of these accounts.You can easily find websites that you regularly or at some point want to return to to examine later. (one of the ways it is different from FB).The social part:See how many people have read or bookmarked that article. A way to check validity and popularity of website/article.Share resources with your providersAnother way to create a community of resource sharing and commenting (good alternative is your agency is afraid of Facebook)CACFP Value: pin websites you want to refer your providers to, create categories that are relevant like Fruits and Veggies and put resources about fruits and veggies in there.
Those of you who have the Photosharing cards….stand up!Flickr: hosts pictures and videos. It is an online community and you can embed pictures from it on your website or blog. That is pretty cool because then you are hosting the pictures…just using flickr and not your website or server.Picasa: really cool editing features. Community is within g+. The community and sharing part is more a part of google+Instagram: Mobile based but ties into Facebook. Providers also on instagram. Is a community where people can like and comment on pictures…you can make the pictures look nifty.What is it? A channel to upload and share digital photos. Share the pictures with individuals or groups by sending a link to the picture or “album”Why is it valuable? Awesome Recipe contests, a different way for people to learn about the CACFP, a different way to feature what your providers are doing, a different way to engage, a different way to get your agency and the CACFP in people’s faces.I saw the green bay packers did a pinterest contest encouraging people to put all of the items you wouldput in the best tailgate onto a pinboard and then submit that pinboard for a contest prize…how could you adopt that for the food program…
What is it? A channel to upload and share digital photos. Share the pictures with individuals or groups by sending a link to the picture or “album”Why is it valuable? Awesome Recipe contests, a different way for people to learn about the CACFP, a different way to feature what your providers are doing, a different way to engage, a different way to get your agency and the CACFP in people’s faces.
Those of you who have the Blog cards….stand up!What are blogs? A blog (a portmanteau of the term web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).Basically yet another way to share more information. You can have longer posts than you would on Facebook. They can be original and educational, they can be about current events or nutritional information, they can be a paragraph to introduce a different article or recipe for that matter. Blogs are what you make of them and whatever you decide to make of them, your readers will learn to expect and follow.Valuable?Topical cacfp informationNutritional informationStart a discussion about a meal planProvide your opinion about a CACFP rule or a Recipe or a child’s activity and ask others to join the discussion.Write a post about vegetarian or vegan foods in the cACFP and ask providers what their take on it isWrite a post about the new milk rule and ask providers what their experience is with parents about it….These things get people talking about nutrition and CACFP which then not only educates your providers and essentially creates a support network for a sometimes frustrating program but also gets the “CACFP” out in the world wide web more…
Those of you who have the videosharing cards….stand up!Commercial for CACFPInterview Providers about why they like the CACFPSearch for videos that you could use…ACD has all sorts of training videos as does Minute Menu…search CACFP on YouTube and see what you get. NFSMI and USDA have channels too!There are also great channels where you can get children’s songs and fun activities – great things to share with your providers!
Videosharing in a nutshellA different way to talk about and educate about the food program and quality child carea different way for you to learn new things to share with providers
CACFP and Social Media: What and Why, Part 1
Social Media and CACFP, Part 1Samantha Kay-Daleiden MarshallFall 2012
Passing Out Cards…Giving Instructions 1. GET INTO GROUPS BASED ON YOUR CARDS 2. CHOOSE A LOGO YOU ARE FAMILIAR WITH 3. ANSWER THE THREE QUESTIONS BELOW 4. TAKE 5 MINUTES WHAT IS HOW DO WHY IS IT IT? WE DO IT? VALUABLE? 2
You just talked about using social media channels/platforms butwhat IS Social Media? 3
Social Networks Social Networks What is it How do you use it Why is it valuable 4
Social Networking In A Nutshell Social Networking 5
Social Bookmarking Social Bookmarking What is it How do you use it Why is it valuable 6
Social Bookmarking In A Nutshell Social Bookmarking 7
Photo Sharing Photo Sharing What is it How do you use it Why is it valuable 8
Most Important Things We Learned Today 1) You Have Choices! Social Media isn’t just Facebook, Twitter and Linked In 2) Social Media is any channel/platform in which we can talk to each other about the CACFP and child nutrition on the web 3) Social Media can help us share information about the CACFP or consume information about the CACFP! 4) Social Media isn’t scary! 5) Don’t Forget to visit ChildCareInfo.com for links to more resources and fill out a survey! 14
Samantha Marshallsamantha@minutemenu.comp 972.671.5211 x0218ChildCareInfo.com and Social Media ManagerMinute Menu Systems, LLCYou can find thispresentation, resourcelinks and survey:http://kaywa.me/Ma8AO