Welcome to our social media exploration class. Thank you for coming. Handouts – Does everyone have one? The first page is for you to take notes for this first half of our time together. I’ll let you know when its time to use the other pages.Who’s in the class today? Directors? State Monitors Office staffA bit about me…My name is Samantha Marshall. This is my third year doing workshops about social media at the Roundtable and TSA conferences and I am so impressed with where have come from in the CACFP world and Social Media. We’ve come a long way in 3 years with our CACFP social media presence and I am super excited to make it even bigger and better with you. I am all things childcareinfo.com and work for Minute Menu Systems.I began my career with a CACFP sponsor when I was a teenager and stayed with the food program for 6 years before I went away to school. I loved working for the food program and must say, I am so happy that my career came full circle so I can be a part of this group of people doing wonderful things for the children in our communities. You make it so that more children get access to healthy foods and you are an active contributor to decreasing the statistics of the obesity epidemic. Give yourselves a round of applause.
Are you pumped up for social media after the general session with Mr. Rice?How many of you have been considering social media but aren’t quite sure how to get started? Or have you started your Facebook page and post every now and then but not sure you’re on the right track?We are going to work together to help you:Get comfortable with the different social media platforms there areBrainstorm what to say once you are on that/those platforms. – We are going to spend the majority of time today talking about what to say, how to say it and where you will say it like that.Begin a plan so you have something in hand to refer to when you get back to your desk or hand to your boss to tell them it might be a good time to consider some social media presence.Nathan RiceDigitaly Director + Partner,HabermanThere are many reasons whyindividuals and brands hesitateto fully engage in social media.These reasons range fromperceived resource constraints to real hurdles like beinguncomfortable with the tools and technology. Nevertheless,social media might prove to be the critical instrument toclosing the gap in fully manifesting your mission. Manypeople ask, “Why should I participate in social media as abrand?” This session will address the question head on andwill reframe social media from a nice-to-have to a missioncritical storytelling platform.
What is the first thing you think of when you hear the phrase “social media?”Social media is more than Facebook, Twitter, Linked In and Google+. Those 4 things I rattled off are social networking platforms but there is so much more that makes online media social.Other elements of social media are *Click* Blogs, social bookmarks, photo sharing and video sharing.Definition of Social Media in Wikipedia: The official Wikipedia definition of social media…Wikipedia Definition: The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.Take away…anything that is on the internet in which you can engage with people can be considered a social media.After the general session today, are we comfortable with the different types of social media that we can consider using? In a nutshell social networks are awesome because:Easy interaction with providers, parents and other sponsorsReach out to a large number of people with one simple post – inform people of necessary news in your agencyYou can post valuable information with descriptions and then have a discussion about itYour profile as the potential for large amounts of exposure Can’t update your website easily – post information hereEasy interaction with providersEngage with other Sponsors or Food/Nutrition advocatesLearn the most up-to-date nutritional informationGet ideas for recipes/menus/activities etc to share with providersCreating an online community with your providersThe topic specific forums enable you to see what providers and parents are concerned with and even start conversations about CACFP on their networks or educate misinformed providers.Some cool stuff your fellow sponsors used Facebook for:4C’s entered a contest for nonprofits to win a car for visits to providers homesThe Child Care Resource Center in Lorraine, Ohio posts trainings, newsletters, activities and other relevant child care information. They also run contests and posts the winners on their facebook page. This shows the value their food program provides other than the obvious.Providers Choice posts other community events and helpful articles from Tom Copeland. Also have photos of providers’ activities ACD uses it to answer provider questions, which is great because if providers get used to seeing this…they might check facebook before giving you a call to see when checks will be sent out etc.Don’t forget it is a good way to get information from other resources for YOU to share with providers, such as TSA and the CCFP Roundtable and Child Care Aware of America which used to be NACCRRABookmarking as a tool is fabulous.You can easily find websites that you regularly or at some point want to return to to examine later. (one of the ways it is different from FB).The social part:See how many people have read or bookmarked that article. A way to check validity and popularity of website/article.Share resources with your providersAnother way to create a community of resource sharing and commenting (good alternative is your agency is afraid of Facebook)CACFP Value: pin websites you want to refer your providers to, create categories that are relevant like Fruits and Veggies and put resources about fruits and veggies in there. PhotosharingWhat is it? A channel to upload and share digital photos. Share the pictures with individuals or groups by sending a link to the picture or “album”Why is it valuable? Awesome Recipe contests, a different way for people to learn about the CACFP, a different way to feature what your providers are doing, a different way to engage, a different way to get your agency and the CACFP in people’s faces.What are blogs? A blog (a portmanteau of the term web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).Basically yet another way to share more information. You can have longer posts than you would on Facebook. They can be original and educational, they can be about current events or nutritional information, they can be a paragraph to introduce a different article or recipe for that matter. Blogs are what you make of them and whatever you decide to make of them, your readers will learn to expect and follow.Valuable?Topical cacfp informationNutritional informationStart a discussion about a meal planProvide your opinion about a CACFP rule or a Recipe or a child’s activity and ask others to join the discussion.Write a post about vegetarian or vegan foods in the cACFP and ask providers what their take on it isWrite a post about the new milk rule and ask providers what their experience is with parents about it….These things get people talking about nutrition and CACFP which then not only educates your providers and essentially creates a support network for a sometimes frustrating program but also gets the “CACFP” out in the world wide web more…EducationExposureCommunitySupport networkVideo SharingCommercial for CACFPInterview Providers about why they like the CACFPSearch for videos that you could use…ACD has all sorts of training videos as does Minute Menu…search CACFP on YouTube and see what you get. NFSMI and USDA have channels too!A different way to talk about and educate about the food program and quality child carea different way for you to learn new things to share with providersn get children’s songs and fun activities – great things to share with your providers!
Hootsuite and Tweetdeck kind of do the same things, which are awesome. You can schedule your social media posts for the day or week or however far away you want to schedule them for. Although keep in mind timely posts are important so if you schedule them for the month, be sure to check in and retweet or repost a relevant link throughout the week. It really depends on which interface you like the best. You can post to all of your social networks at the same time! But beware like we said earlier facebook posts and twitter posts look different so if you are using hashtags and @ and RT in your tweets I would refrain from adding your facebook profile to those posts. It just isn’t relevant on Fb and looks kind of lazy. Also people that don’t know the twitter conventions are likely to be irritated.Bit.ly – urlshortener and social bookmarking toolPaperli is one of my favorite twitter tools. Create your own paper of your twitter feed and have people subscribe to it. Child care providers most likely aren’t going to be on twitter through-out the day but they can get a daily digest of all of your tweets and the tweets of people you follow. Brilliant for the people that aren’t on twitter regularly but find the posts relevant.
These are the 4 main items we consider when creating our Social Media Plan and they all revolve around one word. Messaging. Lets take some time and think about these for items. Talk to each other about what your goals might be, who you think you want to reach with your messaging, your channel (which is the platform you choose to use) and how much time you want to spend on your social media messaging.We will address this further in our plan, but for now…write down some ideas that come to you as we discuss this. Take 5-8 minutes and discuss with your group – your goals, audience, channel and time. We’ll come back together and see what each group has come up with.*****************************************************What you decide to post and share with your network is completely up to you!Make sure your messaging is on point with the goals you outline in your plan If your entire point for using social media is encouraging a positive perception of CACFP then you are going to want to make sure that at least one post a day (or whatever your schedule is) is CACFP heavy.Make sure you consider who your audience isRocking the boat creates activity on your page, just make sure you can steady the boat after you begin rocking it. Don’t ignore comments you don’t want to interact with. If you choose to be a little controversial, be prepared for off-color remarks. It is not the end of the world, just don’t let your image or reputation get muddied.Keep in mind, depending on the channel or application you choose, your message will be different. Let’s see how hereConsider your audienceConsider relevant topicsNews: CACFP and Child Care in general TrainingsYour ServicesYour Work DayMention a provider you were impressed withAsk questions about CACFPAsk questions about their child careTake polls Share relevant news from the organizations or people you follow10 minutes on this section – at least
See the differences?When scheduling this, I think it is reasonable to do 3 tweets a day and one facebook post a day.It takes more times to get the same amount of information across in twitter. There are also a LOT more “tweets” coming through so its easier for people to miss anything you put out there.We’ve talked about messaging and scheduling, does it seem kind of impossible to do all of this on top of your normal daily routines? I have an answer for you.Facebook:Longer postsShare article links with descriptionsMore Interaction with QuestionsMore detail neededAudience might be differentConstant Facebook posts are not as important as TwitterTwitter:Short postsLinks are more valuable tweetsUse Twitter Conventions: @, #, and RTAudience might be less providers and more “professionals”Tweet more consistently (daily, if not twice a day
Why do we make a plan for anything? So we do it! We make a meal plan…we make a project plan…we make to-do lists. We plan so we commit and we accomplish. It’s no different with social media.+Things that can happen in the world of social media if you don’t have a plan? inconsistent messaging not easy for multiple people to contribute necessary “buy in” from colleagues doesn’t occur won’t be ready for “negative” comments and interactionsWhat does a plan give me? Direction Opportunity to budget time and money for it You will be ready for the “what ifs” Helps you think through what you want to say and what you want to accomplish with your social media helps you determine what social media “applications” you want to use
Part one of the plan is all about goals…We discussed many of these already. Write down the goals you want to set out to accomplish with your social media presence.When you start your plan you want to think about how this is going to benefit CACFP and your Agency. If it benefits CACFP, it benefits your agency – right? If there is no CACFP, there is no us ;)1) What do you want social media to do for you? What is going to make it worth it? 2) Then you want to take those general ideas and think through how this is really going to help your agency.If your one of your overall goals is to Engage with the community, explain why the engagement is going to help your agency. Will it help your customer service team communicate with a lot of people at once? Will it help you get referrals?If one of your overall goals is to get some free marketing, consider how this will help your agency. Do you want to bring in more providers, get your non-profit donations….what else?
Phase 1: Industry -- Look around you and see what other agencies are doing. You can’t really do that part here since we don’t have computers but I can show you quickly what some are doing. As you look through it yourself, note what you do or don’t like about it. Things you would like to try and/or their main focus for their posts. Is it just to get donations? Is it just to remind providers that claims or enrollments are due? Do they educate about CACFP and nutrition as well as remind providers about their claims etc?Phase 2: Planning/SchedulingDecide which “channels” you want to use.Create a draft “posting schedule”Decide which “channels” you want to use.Create a draft “posting schedule”Get other people in your organization on board!Know what you start out with and measure your goals against that
Goals, audience, time, channel….Twitter messages are 140 characters, FB are longer. Twitter messages are more frequent….@tags people in posts.# - creates a conversation about one topicHootsuite and Tweetdeck help me…by schdueling messages and having one place to go to manage several accountsBit.ly is a urlshortener. You can use this to bookmark as well.
2013 social media putting power in your hands tsa nca
Social Media: Putting The
Power in Your Hands—
Samantha Kay-Daleiden MarshallNational Child and Adult Care Food Program Sponsors
Samantha Kay-Daleiden Marshall
More Than Facebook
1. Social Networks
3. Social Bookmarks
4. Photo Sharing
5. Video Sharing
Tools To Help You
Tweetdeck Hootsuite Bit.ly
Examples of Facebook Posts vs.
•CACFP Trivia: School-based afterschool programs
providing enrichment activities for children and
teenagers after school can also provide free
snacks through CACFP in areas where at least 50
percent of children are eligible for free or
reduced-price meals. CACFP funds also can pay
for suppers for children attending afterschool
programs. – Food Action and Research Center
•Did you know that “1 in 5 children is overweight
by age 6?” Child Care Providers and the CACFP
play a crucial role in changing this statistic for the
better! – Statistic from Lets’ Move Child Care
•Eligible Afterschool programs with enrichment
activities for children provide free snacks
through #CACFP http://bit.ly/wLZ0dm
•#CACFP funds also can pay for suppers for
children attending afterschool programs. –
•"1 in 5 children is overweight by age 6?” #CACFP
makes this statistic better! Statistic from
@letsmove childcare http://bit.ly/AlMG9C
Part Two – The Project Scope:
Part 3 – Project Schedule
We Just Learned…
What 4 things should I consider when
deciding what to say?
Ideas for Messages?
How are Facebook and Twitter Messages
going to be different?
What does the # mean? For example:
#ece or #preschool or #CACFP
What does @ mean/do?
Hootsuite and Tweetdeck help me by...
What is Bit.ly?
Why would I use Bit.ly?
Check out Paperli.com for…