Presentation to the Board of Directors   of XYZ Corporation By:  Sheila Cuffy
The technological innovation of the USB flash drive
Need:   <ul><li>difficult and inconvenient to move large amounts of data from place to place.  </li></ul><ul><li>floppy di...
Research showed: <ul><li>a significant reduction in the amount of paper  </li></ul><ul><li>data can be easily shared with ...
Development demonstrated: <ul><li>the storage devices of choice for most users.  </li></ul><ul><li>eliminated floppy drive...
Commercialization:   <ul><li>differences in capacity of USB flash drives. </li></ul><ul><li>diversiform appearance. </li><...
So what is the history?? <ul><li>Late 1990s:  </li></ul><ul><li>Netac Technology, invented the USB flash drive as reported...
So what is the history?? <ul><li>2000:  </li></ul><ul><li>USB flash drive manufactured by Trek Technology  </li></ul><ul><...
So what is the history?? <ul><li>2002:  </li></ul><ul><li>USB becoming increasingly common in the world as the digital sto...
So what is the history?? <ul><li>TODAY: </li></ul><ul><li>Adoption is widespread  </li></ul><ul><li>Cost dramatically decr...
Has there been growth of the USB drive shipping and profits??
USB Units shipped per year   ARS Technica, 2005 <ul><li>massive adoption </li></ul><ul><li>most people have a basic Flash ...
USB Profits per year Profit analyst, Joseph Unsworth, 2007  ARS Technica, 2005 <ul><li>Billion dollar market </li></ul><ul...
Perceived attributes of the USB flash drive… The “early adopters”… Professionals who rely on and carry data
Perceived attributes of the USB flash drive… The “Laggards”… suspicious of innovations and of change agents.
Perceived attributes of the USB flash drive… The “late majority”… want uncertainty removed
Why is the USB flash the best choice? <ul><li>Perceived attributes… </li></ul><ul><li>relative advantage  </li></ul><ul><l...
Let’s sum it all up…
Redefining The easy to carry digital storage device of choice!
Clarifying  A cost effective way to store and transport data!
Routinization  New computers only have USB ports!
We can’t lose!!
Reference: <ul><li>ARS Technica (2005):  http://arstechnica.com/reviews/hardware/flash2005.ars  article dated April 13, 20...
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  • I would like to thank the board for this opportunity to address you. Today I will present to you a way to help move XYZ into the next phase of technological advancement.
  • I would like to introduce to you…the USB flash drive! This technological innovation will help improve the workload here at XYZ Corporation.
  • Here at XYZ we have a great need for this innovation. 1 st it is becoming very inconvenient to move large amounts of data from place to place. 2 nd the floppy disks some of the workers use cannot hold much data. 3 rd the Zip disks utilized by upper management is very expensive.
  • The research of Mackrill &amp; Taylor, 2008 showed that by using the US flash drive there was… 1 st a significant reduction in the amount of paper used to transport data; 2 nd that data was easily shared with others; 3 rd that using the USB flash drive was relatively inexpensive.
  • The development of the USB flash drive was demonstrated by Koon in 2005. It was shown that the USB flash drive was the data storage device preferred by most users. We should also take into consideration that the new PCs we have ordered will have the floppy drive eliminated.
  • The commercialization of this innovation is demonstrated in that the USB flash drive is distributed in large varieties of data capacities and appearance.
  • I would like to share with you the history of the USB flash drive. The USB flash drive was invented in the late 1990s by Netac Technology. This was reported on the Netac Official site.
  • Although the USB flash drive was invented by Netac Technology…it was manufactured and sold by Trek Technology in 2000.
  • By 2002 the USB flash drive is manufactured by other companies making it competitive in the market and known in the world as the data storage device of choice.
  • Today the adoption of the USB flash drive is widespread all over the world. The cost has drastically decreased because it is manufactured by many companies. This device has become the easiest way to store and transport data files.
  • I am sure you want to know…has there been a growth in the shipping and profits of this product? I can assure…there has been!
  • According to the findings of ARC Technica, you can see by this chart there has been a steady increase in the number of USB flash drive shipped per year. Except for our company most people have a basic flash drive in their pocket, purse, or on their key chain.
  • ARS Technica also reports that the USB flash drive has shown continued growth in profits. Profit analyst, Joseph Unsworth reported in 2007 that the USB flash drive showed a compound annual growth rate of 66% over five years.
  • The early adopters of the USB flash drive was the professionals that relied heavily on and carried large amounts of data with them. They wanted something easier…just like we do here at XYZ.
  • I know that their will be some skeptics here at the XYZ corporation…skeptical about the new computer that only come with USB ports; having to learn a new technological “toy”…but just allow me to completely show you how this innovation will be the answer we are looking for to move forward!
  • I am aware that some may want the uncertainty of this innovation removed…will this really help our company; is it profitable; is ti really a technological product that will help?
  • So why is the USB flash drive the best choice for our company? For many reasons… 1. The relative advantages of using this innovation - like saving on the amount of money spent of paper! 2. The company should consider the USB flash drive as the “better” choice to store data 3. The advantages of not carrying large amounts of important data around decreasing the exposure of our company secrets. The relative low cost of using this innovation. Since this product was adopted in 2000 the price has decreased drastically As you know ABC is almost onboard with switching to the USB drives…we want to be the one that other companies observe as the “technological savvy” corporation!
  • Allow me to sum this all up for you…
  • The USB flash drive can redefine our lives by being the easy to carry digital storage device of choice!
  • The USB flash drive can clarify our corporation by offering a cost effective way to both store and transport our data files.
  • The rationalization of the USB flash drive for our corporation is that it was created as a tool for replacing the cumbersome floppy disc – and the new computers only have USB ports.
  • Thank you board of directors for this opportunity. I hope you decide on this great innovative product for our corporation. We are highly intelligent business minded individuals. The USB flash drive will meet our needs…we can’t lose!
  • Presentation1

    1. 1. Presentation to the Board of Directors of XYZ Corporation By: Sheila Cuffy
    2. 2. The technological innovation of the USB flash drive
    3. 3. Need: <ul><li>difficult and inconvenient to move large amounts of data from place to place. </li></ul><ul><li>floppy disks don’t hold much data. </li></ul><ul><li>Zip disks are very expensive to use. </li></ul>
    4. 4. Research showed: <ul><li>a significant reduction in the amount of paper </li></ul><ul><li>data can be easily shared with others </li></ul><ul><li>relatively inexpensive </li></ul>Mackrill & Taylor, 2008
    5. 5. Development demonstrated: <ul><li>the storage devices of choice for most users. </li></ul><ul><li>eliminated floppy drives from the PC </li></ul>( Koon, 2005)
    6. 6. Commercialization: <ul><li>differences in capacity of USB flash drives. </li></ul><ul><li>diversiform appearance. </li></ul>
    7. 7. So what is the history?? <ul><li>Late 1990s: </li></ul><ul><li>Netac Technology, invented the USB flash drive as reported by the Netac Official Site. </li></ul>Netac Company Introduction  Netac Official Site
    8. 8. So what is the history?? <ul><li>2000: </li></ul><ul><li>USB flash drive manufactured by Trek Technology </li></ul><ul><li>Trek Technology sells the USB flash drives commercially </li></ul>
    9. 9. So what is the history?? <ul><li>2002: </li></ul><ul><li>USB becoming increasingly common in the world as the digital storage device of choice. </li></ul><ul><li>Many other companies begin to manufacture USB flash drives. </li></ul>
    10. 10. So what is the history?? <ul><li>TODAY: </li></ul><ul><li>Adoption is widespread </li></ul><ul><li>Cost dramatically decreased </li></ul><ul><li>Easy way to store and transport data files. </li></ul>
    11. 11. Has there been growth of the USB drive shipping and profits??
    12. 12. USB Units shipped per year ARS Technica, 2005 <ul><li>massive adoption </li></ul><ul><li>most people have a basic Flash drive </li></ul><ul><li>54 million shipped worldwide in 2005 </li></ul>
    13. 13. USB Profits per year Profit analyst, Joseph Unsworth, 2007 ARS Technica, 2005 <ul><li>Billion dollar market </li></ul><ul><li>54 million sold worldwide in 2005 </li></ul><ul><li>Revenues showed, a compound annual </li></ul><ul><li>growth rate of 66 percent over five years </li></ul>
    14. 14. Perceived attributes of the USB flash drive… The “early adopters”… Professionals who rely on and carry data
    15. 15. Perceived attributes of the USB flash drive… The “Laggards”… suspicious of innovations and of change agents.
    16. 16. Perceived attributes of the USB flash drive… The “late majority”… want uncertainty removed
    17. 17. Why is the USB flash the best choice? <ul><li>Perceived attributes… </li></ul><ul><li>relative advantage </li></ul><ul><li>“ better” choice </li></ul><ul><li>carry data </li></ul><ul><li>low cost </li></ul><ul><li>observability </li></ul>
    18. 18. Let’s sum it all up…
    19. 19. Redefining The easy to carry digital storage device of choice!
    20. 20. Clarifying A cost effective way to store and transport data!
    21. 21. Routinization New computers only have USB ports!
    22. 22. We can’t lose!!
    23. 23. Reference: <ul><li>ARS Technica (2005): http://arstechnica.com/reviews/hardware/flash2005.ars article dated April 13, 2005 </li></ul><ul><li>Champion, L. (n d). The History of USB Flash Drives. eHow website http://www.ehow.com/about_5152489_history-usb-flash-drives.html visited on April 1, 2010. </li></ul><ul><li>Koon, J. (2005). The USB Revolution,   Tech Idea International. March 25th, 2005. </li></ul><ul><li>Mackrill, D., & Taylor, S. (2008). FlashPort - The Next Generation In E-Portfolios? The Use of Portable Applications as e-Portfolio Tools in Teacher Education. Journal of Systemics, Cybernetics & Informatics , 6 (6), 80-85. Retrieved from Academic Search Complete database. </li></ul><ul><li>Netac Company Introduction  Netac Official Site </li></ul><ul><li>Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Free Press. </li></ul><ul><li>Shenzhen &quot; . U.S. Commercial Service. 2007. http://www.buyusa.gov/china/en/shenzhen.html . </li></ul><ul><li>Unsworth, J. (2007). http://edtech.texterity.com/article/200403/22/ </li></ul>

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