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management 454


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management 454

  1. 1. Effective Leadership A Presentation by Ashley Forshee, Kevin Greene, Steve Huck, John Hutsler, and Audrey Landini
  2. 8. What do all of these people have in common?
  3. 9. <ul><li>&quot;Leadership is not a place, it’s not a position, and it’s not a secret code that can’t be deciphered by ordinary people. Leadership is an observable set of skills and abilities. Of course some people are better at it than others.&quot; </li></ul>
  4. 10. Who do you think are effective leaders?
  5. 11. Russell Simmons “Everybody has a great idea, but very few are successful without true focus.” - Russell Simmons
  6. 12. “ It’s all about the work. Nothing is going to fall into your lap.” – Russell Simmons <ul><li>American entrepreneur </li></ul><ul><li>Founder of Rush Communications </li></ul><ul><li>Co-founder of Def Jam Recordings </li></ul><ul><li>Creator of Def Comedy Jam </li></ul><ul><li>Creator of Phat Farm clothing line </li></ul>
  7. 13. “ It’s a hard knock life” <ul><li>“ To support my taste for flashy clothes, I had been selling herb on 205 th Street, just a few block from where my family had lived.” – Russell Simmons </li></ul><ul><ul><ul><li>Born 1957 in Queens, NY </li></ul></ul></ul><ul><ul><ul><li>Dropped out of City College of New York </li></ul></ul></ul><ul><ul><ul><li>Began promoting local rap music acts </li></ul></ul></ul>
  8. 14. “ It’s tricky” <ul><li>The road to success was a difficult one. </li></ul><ul><li>Met Rick Rubin in 1984. </li></ul><ul><li>Co-founded Def Jam in Rubin’s dorm room at NYU. </li></ul><ul><li>First releases were two singles. </li></ul><ul><ul><li>LL Cool J </li></ul></ul><ul><ul><li>Beastie Boys </li></ul></ul>
  9. 15. Russell S immons ’s Leaders hip Lessons
  10. 16. “ In any new business, someone has to have a vision.” <ul><li>You may have investors. </li></ul><ul><li>You may know the market exists. </li></ul><ul><li>But having a vision that drives your business and shapes your decisions is crucial. </li></ul>
  11. 17. “ You are only as good as the people around you.” <ul><li>Need staff to make the vision happen. </li></ul><ul><li>Vital to find and retain smart people. </li></ul><ul><li>Important to provide your deserving staff with proper compensation. </li></ul>
  12. 18. “ People aren’t good or bad – just smart or stupid.” <ul><li>Keep an open mind. </li></ul><ul><li>Don’t be too judgmental. </li></ul><ul><li>Don’t make snap judgments. </li></ul><ul><li>To be successful, you don’t necessarily have to fit the mold. </li></ul>
  13. 19. “ Don’t try to be all things to all people.” <ul><li>Identify your target market. </li></ul><ul><li>Sometimes you have to offend a lot of people to excite a lot of people. </li></ul>
  14. 20. “ Nothing happens the way it is supposed to.” <ul><li>Don’t give up on your vision when trouble hits. </li></ul><ul><li>Good ideas often need time to take off. </li></ul><ul><li>Being an entrepreneur requires instinct, fortitude, and the ability to accept that the world does not run on your schedule. </li></ul>
  15. 21. “ Good ni ght. God bless.”
  16. 22. Steve Jobs “Innovation distinguishes between a leader and a follower.”
  17. 23. Background <ul><li>Attended Reed College in 1972 and dropped out after one semester </li></ul><ul><li>Worked for Atari in 1974 </li></ul><ul><li>Founded Apple Computers in 1976 </li></ul>
  18. 24. Background Cont’d <ul><li>Kicked off Apple team in 1985 </li></ul><ul><li>Founded NeXT Computers and acquired The Graphics Group (later renamed Pixar) in 1986 </li></ul><ul><li>1996 Apple Bought NeXT and was invited back to Apple </li></ul>
  19. 25. Management Style <ul><li>Aggressive and Demanding </li></ul><ul><li>“One of Silicon Valley’s leading ego maniacs.” </li></ul><ul><li>“Good Steve”/”Bad Steve” Persona </li></ul>
  20. 26. “Reality Distortion Field” <ul><li>Gives people a feeling of self efficacy when working on an Apple project </li></ul><ul><li>Main way Jobs and Apple market new products </li></ul><ul><li>Allows them to charge premuim prices for new products </li></ul><ul><li>Creates brand and product equity </li></ul>
  21. 27. Jobs’ Latest Creation: iPhone <ul><li>Revolutionizes the cell phone </li></ul><ul><li>No focus groups were used-Jobs’ had final say </li></ul><ul><li>Sold at premium price </li></ul>
  22. 28. Handout: Machiavllian scale
  23. 29. How do you measure up? <ul><li>A good leader should exibit: </li></ul><ul><li>Authenticity </li></ul><ul><li>Genuiness </li></ul><ul><li>Optimism </li></ul><ul><li>Gratitude </li></ul><ul><li>Humility </li></ul><ul><li>Emotional Sensitivity </li></ul>
  24. 30. Jim Sinegal Founder/CEO of Costco Wholesale
  25. 31. Costco’s Vision: <ul><li>To be a company that benefits everyone who comes in contact with it </li></ul>
  26. 32. Facts <ul><li>507 warehouses </li></ul><ul><li>Located in 7 different countries (including Canada, Taiwan, Korea, Japan, Mexico, and the UK) </li></ul><ul><li>50 million members </li></ul>
  27. 33. <ul><li>“ Paying good wages is not in opposition to good productivity. If you hire good people, give them good jobs, and pay them good wages, generally something good is going to happen.” </li></ul>
  28. 34. Sinegal believes Costco should invest in its employees… <ul><li>Good wages </li></ul><ul><ul><li>Costco's average employee earns $17 dollars an hour </li></ul></ul><ul><li>401(k) contributions </li></ul><ul><li>Terrific health care </li></ul><ul><ul><li>85% of Costco employee's receive health care </li></ul></ul>
  29. 35. Sinegal believes Costco should value its employees… <ul><li>Maintains and open door policy </li></ul><ul><li>Personally visits each Costco once a year </li></ul><ul><li>Promotes from within the company </li></ul>
  30. 36. <ul><li>“ I just think that if you’re going to try and run an organization that’s very cost-conscious, then you can’t have those disparities. Having an individual who is making 100 or 200 or 300 times more than the average person working on the floor is wrong.” </li></ul>
  31. 37. <ul><li>http:// =1368864 </li></ul>
  32. 38. Final Thoughts <ul><li>There are many types of leaders </li></ul><ul><li>Find your own style </li></ul><ul><li>Barrow from well known leaders like this </li></ul><ul><li>Don’t be afriad to be extreme or different when leading-this may separate you from the others </li></ul>
  33. 39. Questions???