Survey techniques The good, the bad,  The UGLY
Background information <ul><li>Brief introductory paragraph </li></ul><ul><li>Instructions </li></ul><ul><ul><li>how to co...
 
Variety and Sequence <ul><li>Open ended (Qualitative)and closed (Quantitative) </li></ul><ul><li>Closed ended – various ty...
Survey Organization  and Testing <ul><li>Pay close attention to how respondents would react to questions – put yourself in...
Layout <ul><li>How does it look in the web browser? </li></ul><ul><li>Accessibility </li></ul><ul><li>Questions should be ...
Filter questions <ul><li>Add a filter question to ‘weed’ out respondents with no knowledge of the question topic: </li></u...
Question Wording <ul><li>Avoid ambiguity </li></ul><ul><li>Avoid advanced vocabulary </li></ul><ul><li>Avoid double-negati...
Open ended questions <ul><li>What do you like most about your library? </li></ul><ul><li>Avoid asking many – keep to one o...
Closed questions <ul><li>Offer choices based upon current knowledge and pilot test of survey </li></ul><ul><li>Yes/No </li...
Closed numerical <ul><li>Numerical responses should be reviewed carefully </li></ul><ul><ul><li>“ How many times did you v...
Checklist of items to remember… <ul><li>the overall size of the survey  </li></ul><ul><li>the 'acceptable' number of quest...
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Survey Techniques

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presentation to the SC CPM class on how to create basic surveys

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Survey Techniques

  1. 1. Survey techniques The good, the bad, The UGLY
  2. 2. Background information <ul><li>Brief introductory paragraph </li></ul><ul><li>Instructions </li></ul><ul><ul><li>how to complete (if special instructions are needed) </li></ul></ul><ul><ul><li>by what date </li></ul></ul><ul><ul><li>for what reason </li></ul></ul>
  3. 4. Variety and Sequence <ul><li>Open ended (Qualitative)and closed (Quantitative) </li></ul><ul><li>Closed ended – various types </li></ul><ul><li>Create a mix of these – helps to balance the survey </li></ul><ul><li>Keep overall survey brief and to the point </li></ul><ul><li>Avoid lengthy questions </li></ul>
  4. 5. Survey Organization and Testing <ul><li>Pay close attention to how respondents would react to questions – put yourself in their situation </li></ul><ul><li>Sections of the survey </li></ul><ul><ul><li>Demographic (personal information) </li></ul></ul><ul><ul><li>Topics related to main topic? </li></ul></ul><ul><ul><li>Subtopics? </li></ul></ul><ul><li>Pilot test (helpful with closed responses) </li></ul>
  5. 6. Layout <ul><li>How does it look in the web browser? </li></ul><ul><li>Accessibility </li></ul><ul><li>Questions should be numbered </li></ul><ul><li>Individual question phrases </li></ul><ul><ul><li>(Check all that apply) square/check mark </li></ul></ul><ul><ul><li>(Select only one item) round/bullet </li></ul></ul>
  6. 7. Filter questions <ul><li>Add a filter question to ‘weed’ out respondents with no knowledge of the question topic: </li></ul><ul><ul><li>“ if you answered NO to question 8, please skip to question 12” </li></ul></ul><ul><li>“ Letout” responses: </li></ul><ul><ul><li>“ don’t know” </li></ul></ul><ul><ul><li>“ no opinion” </li></ul></ul><ul><ul><li>“ not applicable” </li></ul></ul>
  7. 8. Question Wording <ul><li>Avoid ambiguity </li></ul><ul><li>Avoid advanced vocabulary </li></ul><ul><li>Avoid double-negatives </li></ul><ul><li>Avoid asking two questions in one: </li></ul><ul><ul><li>Have you visited the library in the last month and did you check out items? </li></ul></ul><ul><ul><ul><ul><li>Yes ______ No _______ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>THERE IS NO WAY TO ACCURATELY ANSWER </li></ul></ul></ul></ul>
  8. 9. Open ended questions <ul><li>What do you like most about your library? </li></ul><ul><li>Avoid asking many – keep to one or two </li></ul><ul><ul><li>Too time consuming to report </li></ul></ul><ul><ul><li>Too difficult to compare </li></ul></ul><ul><ul><li>Factor analysis </li></ul></ul><ul><ul><ul><li>Looking for trends in verbiage of responses </li></ul></ul></ul><ul><ul><ul><li>Phrase tracking </li></ul></ul></ul>
  9. 10. Closed questions <ul><li>Offer choices based upon current knowledge and pilot test of survey </li></ul><ul><li>Yes/No </li></ul><ul><li>Most important (check only one) </li></ul><ul><li>Rank order (1, 2, 3, etc.) complicated </li></ul><ul><li>Scales – odd vs. even number </li></ul><ul><ul><li>Odd number allows “on the fence” responses and is this good or bad? </li></ul></ul>
  10. 11. Closed numerical <ul><li>Numerical responses should be reviewed carefully </li></ul><ul><ul><li>“ How many times did you visit the library last year?” What is wrong with this set of options? </li></ul></ul><ul><ul><ul><li>_____ 0 </li></ul></ul></ul><ul><ul><ul><li>_____ 1-5 </li></ul></ul></ul><ul><ul><ul><li>_____ 5-10 </li></ul></ul></ul><ul><ul><ul><li>_____ 11-15 </li></ul></ul></ul><ul><ul><ul><li>_____ 15-21 </li></ul></ul></ul><ul><ul><ul><li>_____ More than 20 </li></ul></ul></ul><ul><ul><ul><li>_____ Don’t remember </li></ul></ul></ul>
  11. 12. Checklist of items to remember… <ul><li>the overall size of the survey </li></ul><ul><li>the 'acceptable' number of questions </li></ul><ul><li>the use of sections to organize the survey </li></ul><ul><li>the appropriate mixture of question types </li></ul><ul><li>the instructions provided to the respondent: for the whole survey, for each section, and for each question </li></ul><ul><li>the background information needed to allow respondents to understand </li></ul><ul><li>the purpose of the survey </li></ul>

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