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Agile in Community and Social Media - Karan Tiwari - Scrum Bangalore 19th Meetup

Agile in Community and Social Media - Karan Tiwari - Scrum Bangalore 19th Meetup - March 25, 2017 - at Prowareness

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Agile in Community and Social Media - Karan Tiwari - Scrum Bangalore 19th Meetup

  1. 1. Agile in you Agile In Social Media & Community
  2. 2. Expectations
  3. 3. Reference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
  4. 4. Reference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
  5. 5. Story (persona) To Do In Process To Verify (measure) Done (measure) As a Brand Page I want to post good content so that I can gain more followers  Comment 3 times a day  Tweet 1-2 time a day  Read following blogs, posts  Create Twitter list  Write 1 guest blog  1 more comment  Next 2 day’s Tweets  Clicks  Retweets  Comments  Mentions  Bounce rate  Favorites/Likes /Shares 24 – 48 hours  Clicks  Keywords  Key phrases  Comments  Bounce rate  Average time on site 15 – 30 days Agile tasks in a social (media) world – Scrum Task Board
  6. 6. Digital Calendar Reference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
  7. 7.  Google account – analytics  Bit.ly  Bufferapp.com 11 Agile ceremonies in a social (media) world picture source: http://www.flickr.com/photos/beckner/4672529316/
  8. 8. Applying Agile Principles Simplicity
  9. 9. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly. • Social media should be part of all your team’s retrospective discussions: what’s working, what isn’t, and why.
  10. 10. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done. If there are individuals on your team who are passionate about interacting with customers and willing to do so in a highly visible and collaborative atmosphere, let them drive the program.
  11. 11. Continuous attention to social media etiquette and good interaction design enhances agility. • E.g. spell check?
  12. 12. Social Space is Agile –Inspect and Adapt
  13. 13. 17 Twitter – Manage the 140, manage thousands  @  RT  link shortening services  #
  14. 14. Tips for applying Agile in Social Media • Run Campaigns of SNS in a sprint manner instead of a month • Retrospection meetings should be conducted after every campaign • Co-location is encouraged • Fail Fast and learn • Use Visual Boards (Lean) for Hashtag Tracking, Google Analytics • Customer collaboration than contract negotiation
  15. 15. Agile Inspect and Adapt • Event Product backlog : Prioritized list of events • Inspect and Adapt from community events, student meetups and Student Ambassador Activities • Daily Scrum Meeting – 15 mins - Events , Meetups, Blogathon, Hackathons
  16. 16. Retrospection at work
  17. 17. Present Agile Communities/Meetups in Bangalore
  18. 18. Pieces of Agile In Community • Individuals and Interactions • Focused Mindset • Inspect and Adapt – Retrospection • Responding to change than following a plan • Time Boxing • Visual Representation (Lean) • Question Backlog
  19. 19. Q&A
  20. 20. Lets stay in Touch erkarantiwari - karantiwari erkarantiwari

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