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From Semantic Platforms to Semantic Apps,[object Object],Time to focus on creatingthe nextgeneration of compellingsemanticexperience,[object Object]
By @scroisier,[object Object]
Email: scroisier@gmail.com,[object Object]
Sponsored by,[object Object]
I – 2011 Trends,[object Object]
Whatischanging over the last years?,[object Object],Massive Explosion of Raw Unstructured Content,[object Object]
Email Explosion,[object Object]
Document Explosion,[object Object]
Social Content Explosion,[object Object]
And nowit *REALLY* starts to impact all of us,[object Object]
“The volume of information flowing through organizations grows by200% per year”,[object Object],“80% of data is unstructured, doubling every month”,[object Object],“Fortune 1000 stands to waste at least $2.5 billion per year due to an inability to locate and retrieve information”,[object Object],“68% of employees recognize that it is difficult and time consuming to find information needed to do their job.”,[object Object]
From semantic platforms to semantic apps
From semantic platforms to semantic apps
From semantic platforms to semantic apps
Infoglut’ssyndroms,[object Object],Procrastination,[object Object],Unefficiencies,[object Object],Overwhelming,[object Object],Frustration,[object Object]
Have we reached an inflection point?,[object Object],Are we assisting to a Search and Information Access Revival?,[object Object]
System of Record,[object Object],System of Engagement,[object Object],System of Access,[object Object],Command & Control,[object Object],Collaborative,[object Object],Curate & Filter,[object Object],Transaction-oriented,[object Object],Interaction-oriented,[object Object],Link-oriented,[object Object],Reference-centric,[object Object],Data-centric,[object Object],User-centric,[object Object],Consistency/Relevancy,[object Object], is a key issue,[object Object],Security is a key issue,[object Object],Privacy is a key issue,[object Object],Web 3.0,[object Object],Web 1.0,[object Object],Web 2.0,[object Object],Social,[object Object],Information Access,[object Object],Content Lifecycle,[object Object]
II – Problems,[object Object]
Where are we in 2011?,[object Object],Mobility,[object Object],Social,[object Object],Cloud,[object Object],Semantic,[object Object],CMS,[object Object],Unlikely Match?,[object Object]
Semanticsmeanstoomanydifferentthings for toomanypeople,[object Object]
The One Week Reality Check,[object Object]
  Monday / TechnicalFragmentation,[object Object]
“As of today, there are probably as many architectures as there are vendors in the domain. ”,[object Object],Dr Mario Lenz,[object Object]
 Tuesday / MarketOpacity,[object Object]
“Expect consolidation, in a market with over 50 players, the exact solution for a given business problem might be a moving target for some time yet.”,[object Object],John Harney,[object Object],- KMWorld,[object Object]
Wednesday/ Complexity,[object Object]
“Any practical feedback on LSH with Random Projections vs LSH with MinHash for text clustering / duplication detection?”,[object Object],Tweetfrom,[object Object],Olivier Grisel,[object Object],Nuxeo,[object Object]
© Billy Cripe,[object Object]
 Thursday / Lack of MultilanguageReadiness,[object Object],Most semantic technologies are stillonlyavailable in English ,[object Object]
“Full Multingual Search: Holy Grail and still in a distant future.”,[object Object],Prof. Dr. Stefan Gradmann about the «Europeana» project - 2009,[object Object]
 Friday / Scalability Issues,[object Object]
“The systems that do that today are slow and clunky and don’t scale to the kinds of data sets we do with – they’re not good for 150 million messages a day.”,[object Object],Nova Spivack,[object Object]
Saturday / Fanatism,[object Object]
“A world of exhaustive, reliable metadata would be a utopia. It's also a pipe-dream, founded on self-delusion, nerd hubris and hysterically inflated market opportunities. ”,[object Object],Cory Doctorow,[object Object]
Overselling,[object Object],Sunday / VendorOverselling,[object Object],Overexpectations,[object Object],Overpromises,[object Object]
“You can invest a lot and not get any return.”,[object Object],Scott Brinker,[object Object],(in Top 10 reasons the Semantic Web is a lot like love),[object Object]
We are still at this stage,[object Object]
Whenwe all expectedto bealreadyhere,[object Object]
Lots of promises,[object Object],But move more slowly than expected,[object Object]
Semanticcost+complexity vs user centeredadded value isstilla toofoggy story,[object Object],Problems being solved are too theorical,[object Object],Practical short-time client deliverables are still confused,[object Object],Level of skills required prevent widespread adoption,[object Object]
III–From Semantic Platforms,[object Object],To Semantic Apps,[object Object]
Semantic Platforms vs Semantic Apps,[object Object],Smart Email Capabilities,[object Object],EnhancedSearchExperience,[object Object],DynamicLanding Pages,[object Object],RelatedContent Widget,[object Object],Contextual Content Discovery Plug-ins,[object Object],Personalized Content Feeds,[object Object],AdsTargetting,[object Object],Latent SemanticAnalysis,[object Object],RDF/OWL,[object Object],Ontologies,[object Object],Entities,[object Object],Natural LanguageProcessing,[object Object],RESTfulAPI,[object Object],Data Schema,[object Object],Tripples,[object Object]
From the Geek to the Practitioner,[object Object]
From a monocultural stack,[object Object],To a largerparadigm?,[object Object]
How technical research areas are approaching text and semantics?,[object Object],Semantics,[object Object],Social ,[object Object],Network ,[object Object],Analysis,[object Object],graphs / ,[object Object],networks,[object Object],Computational,[object Object],Linguistics,[object Object],Text Mining,[object Object],Information ,[object Object],Retrieval,[object Object],Semantic Web,[object Object],Machine ,[object Object],Learning,[object Object],Web2.0,[object Object],interoperability,[object Object],language,[object Object],analytics,[object Object],statistics,[object Object],search,[object Object],community,[object Object],© Marko Grobelnik – Jozef Stefan Institute,[object Object]
How do I approach Semantics?,[object Object]
Content & Data Interoperability,[object Object]
Content Intelligence,[object Object],Middleware,[object Object]
Smart Content Apps,[object Object]
Smart SEO/Ads,[object Object],Personalized Content Delivery,[object Object],Smart,[object Object],Features,[object Object],DynamicTopical Pages,[object Object],Intelligent Search,[object Object],Etc.,[object Object],User interfaces and applications,[object Object],Trust,[object Object],Proof,[object Object],Unifying Logic,[object Object],Social,[object Object],Intelligence,[object Object],Ontologies:,[object Object],OWL,[object Object],Rules:,[object Object],RIF/SWRL,[object Object],Querying,[object Object],Business,[object Object],Intelligence,[object Object],Cryptography,[object Object],Content Intelligence,[object Object],Middleware,[object Object],SPARQL,[object Object],SQL,[object Object],XPATH,[object Object],Vector,[object Object],Space,[object Object],Models,[object Object],Taxonomies: RDFS,[object Object],Inverted,[object Object],Keyword,[object Object],Index,[object Object],NLP,[object Object],Data Interchange,[object Object],CMIS,[object Object],CMIS,[object Object],RDF,[object Object],EDI,[object Object],Syntax,[object Object],CSV,[object Object],TXT,[object Object],XML,[object Object],JSON,[object Object],Protocol,[object Object],REST,[object Object],SOAP,[object Object],WEBDAV,[object Object],SMTP,[object Object],Data ,[object Object],Interoperability,[object Object],Identifier,[object Object],PATH,[object Object],URI,[object Object],Character Set,[object Object],UNICODE,[object Object],BINARY,[object Object],Persistance,[object Object],NoSQL DB,[object Object],SQL DB,[object Object],TrippleStore,[object Object]
Content & Data Interoperability,[object Object]
RDFa,[object Object],Whatisseeingcurrently the mostuse,[object Object]
Big Data,[object Object],Think Massive Volumes / Lots of Format ,[object Object]
“RDF might be a very good choice for how to make that available, but it can’t be a religious choice. We have to look at the problem specifically and ask how does RDF or XML or anything else map to it. We’d consider it as a tool in our toolbox.”,[object Object],Nova Spivack,[object Object]
“The infrastructure needs of intelligent systems are now being met by a combination of Semantic Web, Linked Data, Web Services and Rule-based systems.”,[object Object],Jim Hendler - RPI,[object Object]
Job in progress.,[object Object]
Content Intelligence,[object Object],Middleware,[object Object]
Why the « Intelligence » layer does not take off?,[object Object]
“Ontology is Overrated!”,[object Object],Clay Shirky - 2005,[object Object],The Ontology Story isstillconfused,[object Object],Most usage are still more « expert » systems than generic solutions,[object Object]
`,[object Object],The «smart» section of the Semantic Web: onlya fraction of the whole story?,[object Object]
Emergence of a new « Content Intelligence » industry,[object Object]
Content Intelligence,[object Object],Social and Behavioural Intelligence,[object Object],Business Intelligence,[object Object],At the intersection of EntepriseSearch, BI, Analytics, Social and Content Management,[object Object]
Embracing the promise of turninganyrawdata into smart content,[object Object],Automated Information Clustering,[object Object],TextMining,[object Object],Content Analytics,[object Object],Connections to Linked Data Repo,[object Object],Rule-based classification,[object Object],Natural LanguageProcessing,[object Object],Content Enrichment,[object Object],An InfiniteComplexityProblem?,[object Object]
The All-Purposed Platform Issue,[object Object],Intellectually satisfying, concretely feasible?,[object Object]
Content Intelligence Middleware: To be or not to be?,[object Object]
Onlyone certainty: Think « Smart Inside » ratherthansimply « Semantic Web Ready »,[object Object]
Smart Content Apps,[object Object]
And finallywhy are weimplementingthiswholestack?,[object Object]
Main Challenge: Finding the next Semantic Killer App,[object Object]
“10+ years into its inception, Semantic Web still has no clear killer app. It’s not clear if or when that app will emerge.”,[object Object],James KobielusForrester Group,[object Object]
From semantic platforms to semantic apps
“User Interfaces for Semantic Web:,[object Object],Do They Have to Be Ugly?”,[object Object],Andraz Tori, Zemanta – SemTech 2010,[object Object]
Never that any more!,[object Object]
From semantic platforms to semantic apps
“Let’s get serious about ,[object Object],user experience design.  ,[object Object],It means utilizing your best engineers ,[object Object],for more than just coding. “,[object Object],Marty Cagan,[object Object]
Refocus on enabling the nextSemanticExperience,[object Object],Emotional,[object Object],Fun-to-use,[object Object],User-centered,[object Object],Addictive,[object Object],Pleasurable,[object Object],Contextual,[object Object]
From semantic platforms to semantic apps
“Somehow, I repeatedly run into a situation where some use of Semantic Web technologies that would make a nice end-user application is blocked by the fact that the user interface is the real challenge.” ,[object Object],OraLassila - 2007,[object Object]
Amounts invested in Semantic UX vsSemantic Tech,[object Object],Stat source: Gut-feeling of Stephane Croisier,[object Object]
MultidiciplinaryTeam Needed,[object Object],UX Guru,[object Object],Big Data Rock Star,[object Object],Semantic Jedi,[object Object],Polyglot Analytics Ninja,[object Object],MarketLurker and Sniffer,[object Object],Content Management Hero,[object Object]
IV – Smart CMS,[object Object]
MatchingSemantic Technologies,[object Object],withInformation Lifecycle and User Experience,[object Object]
A few Semantic User Stories braught to you by,[object Object],Ongoing Internal R&D Efforts,[object Object]
How to empower a CMS…,[object Object]
… by bringingnew semantic value added?,[object Object]
From semantic platforms to semantic apps
Analyze your ,[object Object],Information DNA,[object Object],1,[object Object],Let the user better know about your content assets,[object Object]
Content Enhancements,[object Object],Keywords ,[object Object],Concepts ,[object Object],Tags,[object Object],Categories,[object Object],Automatically enrich your unstructured content ,[object Object]
Automatically enrich your unstructured content ,[object Object]
Entity Extraction,[object Object]
Auto-Classification,[object Object],(Common Tags / Concepts / Categories),[object Object]
Or providesemi-automated guidance for editors,[object Object]
SearchEngine,[object Object],Enhancements,[object Object],2,[object Object],Let the user findratherthansearch,[object Object]
SearchEnhancements &,[object Object],Automated SEO calibration,[object Object]
Dynamic ,[object Object],Navigations,[object Object],3,[object Object],Let the user explore instead of searching,[object Object]
Drill-down, Filter and Mine into your information universe,[object Object]
Semantic Navigation Components,[object Object]
DynamicGlossary,[object Object]
URL-FriendlyTopical Landing Pages,[object Object]
Conceptual,[object Object],Match,[object Object],4,[object Object],Let the user find what he wants, not type,[object Object]
ConceptualMatch,[object Object],Get the needles out of the haystack without typing,[object Object]
Getrid of keywords limitations,[object Object]
Enhanced Search Box,[object Object]
From semantic platforms to semantic apps
From semantic platforms to semantic apps
Liquid Information,[object Object],Discovery,[object Object],5,[object Object],Let the user stick on your site,[object Object]
In-Context Content Discovery,[object Object],Contextual Access to Public or PrivateFacingLinkedData Repositories,[object Object],Discoveryengine to similar Content in pre-selectedContent Stores,[object Object]
« It’s like Augmented Reality ,[object Object],for browsing the web. »,[object Object],                                    Marshall Kirkpatrick, RWW,[object Object]
Semantic Intertextualities,[object Object]
6,[object Object],Ambiant Findability,[object Object],Let the user come back to your site,[object Object]
From semantic platforms to semantic apps
Contextual Similarities,[object Object],Access to the information your need right from within your context of use,[object Object]
7,[object Object],Surface the best,[object Object],Automaticallylearnfromusers and ,[object Object],provides a personalizedexperience,[object Object]
Surface the Best,[object Object],Content Recommendations/Predictions according to YOUR interests,[object Object]
Let the user favourite, subscribe or « like » items,[object Object],To auto-populate its own information DNA,[object Object]
And automaticallyget new articles similar to yourinterests…,[object Object]
8,[object Object],Curate the rest ,[object Object],Let userscreate and sharetheirown,[object Object],Search-based Application,[object Object]
FastGrowth of Semantic-ready and Search-focusedMicro-Sites,[object Object]
After the explosion of Blog, Wiki and ActivityStreams, ,[object Object],the rise of CuratedSearchSpaces?,[object Object]
Conclusion,[object Object],(  Standardized Data Interop layer,[object Object],+ Content Intelligence Middleware,[object Object],+ Smart Features),[object Object],xCompelling User Experience,[object Object],_______________________,[object Object],Smart Content Apps for Tomorrow,[object Object]
Thanks for watching,[object Object]
Information,[object Object],Most images from www.flickr.com (Image & licensing info in the notes section of slides),[object Object],Presentation licensed: Creative Commons BY-NC-SA,[object Object],The presentation can be downloaded from: www.slideshare.net/scroisier,[object Object],More information about me: http://www.linkedin.com/in/scroisier,[object Object]

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UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 

From semantic platforms to semantic apps

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Editor's Notes

  1. Reality from nualabugeye cc by nc sa
  2. Courtesy of Billy Cripe (http://www.slideshare.net/billycripe/a-mavens-guide-to-ecm-best-practices)Flicker User: by nicholasjon creative commons attributionhttp://www.flickr.com/photos/nicholasjon/4643200251/sizes/l/in/photostream/
  3. Courtesy of Marko Grobelnik (marko.grobelnik@ijs.si)Jozef Stefan Institute (http://www.ijs.si/)Slovenia, EuropeOriginal Slides: http://wims.vestforsk.no/slides/MarkoGrobelnikMladenic-WIMS2011.pptx
  4. Courtesy of Billy Cripe (http://www.slideshare.net/billycripe/a-mavens-guide-to-ecm-best-practices)Feature bloatDo it because it canAsking the question “can my Semantic system do X” is not nearly as useful as asking “how can we achieve X with my sem tech ”Flicker User: everywhereisimagined creative commons attributionhttp://www.flickr.com/photos/everywhereisimagined/4688561335/sizes/l/in/photostream/
  5. Heroes from videoplacebo is not cc by nc sa
  6. Why I'm Going to Work for Zooomr from Thomas Hawk cc by nc