Ceoforumtechtalk Jrb

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Social media primer for businesses

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  • Ceoforumtechtalk Jrb

    1. 1. PRESENTED BY: Steve Hankins, Jeff Amerine and Jeannette Balleza
    2. 2. Tribes by Seth Godin <ul><li>Find and connect like-minded people, and lead them to a place they want to go. </li></ul><ul><li>“ For” and “with,” not “to” </li></ul><ul><li>10 > 100 > 1,000 </li></ul><ul><li>Google and Facebook, etc., are built because one person brought another one by the hand, not because someone bought ads on the Super Bowl. </li></ul>
    3. 3. Tribes by Seth Godin <ul><li>&quot;Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.&quot; </li></ul>
    4. 4. http://www.go2web20.net <ul><li>Communication </li></ul><ul><li>Info sharing </li></ul><ul><li>User-centered design </li></ul><ul><li>Collaboration </li></ul><ul><li>Social networking </li></ul><ul><ul><li>Facebook, Twitter </li></ul></ul><ul><li>Video sharing </li></ul><ul><ul><li>Vimeo, YouTube </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Blogger, WordPress </li></ul></ul><ul><li>Folksonomies </li></ul><ul><ul><li>Delicious, Flickr </li></ul></ul>
    5. 5. Microblogging <ul><li>140 characters or less </li></ul><ul><li>Consumers shaping public discussion over brands </li></ul><ul><li>Transparency </li></ul><ul><li>Direct conversations: “Tweeting” vs. “Twittering” </li></ul><ul><li>“ Platform to get over social friction” </li></ul><ul><li>Twitalyzer </li></ul><ul><li>Tweetscan </li></ul><ul><li>Twitpic </li></ul><ul><li>TidyTweet </li></ul>
    6. 6. Twitter
    7. 7. Twitter
    8. 8. Twitter
    9. 9. Twitter
    10. 10. Twitter Feed
    11. 11. Twitalyzer
    12. 12. Facebook <ul><li>Page vs. Group </li></ul><ul><li>Events </li></ul><ul><li>Facebook profile for business? </li></ul><ul><ul><li>Ability to send messages </li></ul></ul><ul><ul><li>All the same functionalities as a personal profile </li></ul></ul><ul><li>Bringing content to existing audience and allowing for instant feedback </li></ul><ul><li>Newsfeed </li></ul>
    13. 13. Facebook
    14. 14. Fan Page
    15. 15. Insights
    16. 16. PitchEngine
    17. 17. Social Media Release
    18. 18. ENewsletters <ul><li>ConstantContact.com MadMimi.com </li></ul>

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