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ScreenScape for Groups

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This is a self-service presentation that introduces ScreenScape Groups.

Learn more about ScreenScape at http://screenscape.net

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ScreenScape for Groups

  1. 1. ScreenScape for Groups
  2. 2. What is Place-based Media? <ul><li>Optimizing the use of digital media on screens to cater to a specific audience at a specific place and time . </li></ul>
  3. 3. What is Place-based Media?
  4. 4. Why Place-based Media? <ul><li>70% of all buying decisions are made at the point-of-sale </li></ul><ul><li>- POPAI, The Global Association for Marketing at Retail </li></ul>
  5. 5. Why Place-based Media? <ul><li>Savvy marketing companies are turning away from an expensive and ineffective shot-gun style approach of mass advertising… </li></ul>
  6. 6. Why Place-based Media? <ul><li>… and toward maximizing every customer visit. </li></ul>
  7. 7. Why Place-based Media? Influencing buying decisions. Enhancing shopping experiences.
  8. 8. Place-based media versus other forms of marketing Time 1990 2012
  9. 9. Advantages of Place-based Media <ul><li>Versus Conventional (electronic, print, static) </li></ul><ul><ul><li>More targeted, more timely, more engaging, more control, higher conversion rates </li></ul></ul><ul><li>Versus Internet </li></ul><ul><ul><li>A better selling opportunity, more timely, more appreciated </li></ul></ul><ul><li>The Results </li></ul><ul><ul><li>Higher capture rates, higher conversion rates, more efficient use of marketing $$$, Sales lift </li></ul></ul>
  10. 10. The Impact <ul><li>Sales lift 4-50% , up to 300% in some cases </li></ul><ul><li>Increase in inquiries 5-15% </li></ul><ul><li>Improve visitor experience 80% </li></ul><ul><li>Reduce wait time perception ~40% </li></ul><ul><li>Brand recall 40%+ </li></ul><ul><li>Increase in traffic 33% </li></ul><ul><li>Increase in average shopping cart +30% </li></ul>Source: “The Impact of Digital Out-of-home” Digital Signage Today
  11. 11. Place-based marketing is already huge among big retail
  12. 12. A New Marketing Battleground <ul><li>Place-based media is a powerful new weapon in the battle for influence at the point-of-sale. </li></ul>Channel Brand Retail
  13. 13. Owning the Competitive Advantage in the New Digital Marketing Channel <ul><li>The value created by place-based media is a currency for those who control it. </li></ul><ul><li>Product positioning </li></ul><ul><li>Value-added marketing services </li></ul><ul><li>Supplier Discounts </li></ul><ul><li>Trade Spend </li></ul>Market Maker
  14. 14. Why Place-based Media? <ul><li>Not so sales-centric? </li></ul><ul><li>Place-based media has other applications: </li></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Health & safety </li></ul></ul><ul><ul><li>Sponsor recognition </li></ul></ul><ul><ul><li>Loyalty </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Information </li></ul></ul>
  15. 15. So why isn’t every business using Place-based media? <ul><li>A number of challenges have kept more businesses from participating. </li></ul><ul><li>Expensive </li></ul><ul><li>Complex </li></ul><ul><li>Content </li></ul><ul><li>Fragmented </li></ul>
  16. 16. Enter the world’s first network-centric platform for place-based media
  17. 17. ScreenScape is an online service  for engaging audiences  in physical places .
  18. 18. The ScreenScape Advantage <ul><li>By offering both a repository of community-shared content and a pool of targeted sales and marketing opportunities ScreenScape is making place-based media easier and more affordable to deliver. </li></ul>
  19. 19. A “Common” Approach <ul><li>ScreenScape has created a way for businesses in the same value chain, or in the same community, to standardize the way they share digital marketing content and optimize its use on local screens where the public gathers - be it a waiting room, a lobby or a retail store. </li></ul>
  20. 20. So why isn’t every business using Place-based media? ScreenScape has dramatically reduced the total cost of ownership required to participate in place-based media. Single Venues: $9.99/mo Content members: FREE!
  21. 21. So why isn’t every business using Place-based media? You can use a simple industry standard PC to operate a ScreenScape-display ScreenScape is an online service that you never have to upgrade. If you can use facebook you’ll have no problem using ScreenScape!
  22. 22. So why isn’t every business using Place-based media? “ Many hands make light work” ScreenScape offers a repository of community-shared content and supports YouTube, Twitter, foursquare and other online sources of content. You can set up your own custom-branded display , draw from some dynamic sources of online content, and get back to work. ScreenScape will act as your silent salesman!
  23. 23. So why isn’t every business using Place-based media? The ScreenScape Community represents a pool of targeted sales and marketing opportunities . ScreenScape can help brands reach their customers more effectively and it can help local businesses collaborate.
  24. 24. Are you a Venue? 3 kinds of value <ul><li>Sell. Use a ScreenScape Display to engage audiences in your venue. </li></ul><ul><ul><li>Boost sales </li></ul></ul><ul><li>Promote. Partner with members of the ScreenScape Community to engage audiences in other venues. </li></ul><ul><ul><li>Bring more business your way </li></ul></ul><ul><li>Monetize. Partner with members of the ScreenScape Community to sell ad space. </li></ul><ul><ul><li>A found source of new revenue </li></ul></ul>
  25. 25. Who’s using ScreenScape? <ul><ul><li>Local, national and international brands </li></ul></ul><ul><ul><li>Accelerating pace of adoption </li></ul></ul><ul><ul><li>Over a dozen vertical industries including Automotive, Civic, Education, Healthcare, Entertainment, Events, Food & Drink, Hospitality, Recreation, Retail and Tourism </li></ul></ul>Browse our members at screenscape.net The ScreenScape Community In just twenty four months ScreenScape has attracted more than 2000 customers*. * November 2011
  26. 26. Personal Publishing’s S-curve Home page Blogging facebook Adoption time 2010 2002 1994 1M 5M 500M
  27. 27. Place-based Media’s S-curve Closed, broadcasting style Digital Signage Adoption time 2010’s 2000’s 1990s Open, Internet-style Place-based marketing
  28. 28. Introducing ScreenScape Groups How can I capitalize?
  29. 29. What is a ScreenScape Group? Groups help organize and distribute content to screens in multiple ScreenScape Venues
  30. 30. Centralized Authoring, Distribution, Branding
  31. 31. Groups act as central access points to audiences in the ScreenScape Community Every venue in the Community represents a potential member of your Group
  32. 32. Creating Competitive Advantages in the New Digital Marketing Channel <ul><li>The value created by place-based media is a currency for those who control it. </li></ul>you Market Maker
  33. 33. Network ROI Equation member growth Revenue
  34. 34. The Community helps to lower your cost per member by linking you with established ScreenScape Venues member growth
  35. 35. The Community helps to increase your revenue per member by linking you with ScreenScape Content Members network growth
  36. 36. Recapping the key advantages of ScreenScape Groups <ul><li>Centralized distribution of content </li></ul><ul><li>Lower capital costs </li></ul><ul><li>Lower operating costs </li></ul><ul><li>Scalability, capitalize on network effect </li></ul><ul><li>Key differentiators of ScreenScape become part of YOUR value proposition </li></ul><ul><li>Results! </li></ul><ul><li>Build your network faster , better , cheaper </li></ul>
  37. 37. Who’s already taking advantage of ScreenScape? (sampling)
  38. 38. How do I get started? <ul><li>Sign up at http://screenscape.net </li></ul><ul><li>Browse the ScreenScape Community for Venues and Content Members </li></ul><ul><li>Attend a webinar: http://screenscape.net/onlinevents </li></ul><ul><li>Visit http://support.screenscape.net for help Group training is available through ScreenScape Client Services </li></ul>
  39. 39. What else should I know? <ul><li>ScreenScape Videos </li></ul><ul><ul><li>http://screenscape.net/videos </li></ul></ul><ul><li>ScreenScape Case Studies </li></ul><ul><ul><ul><li>http://screenscape.net/cases </li></ul></ul></ul><ul><ul><li>Do you operate multiple venues? </li></ul></ul><ul><ul><ul><li>http://screenscape.net/groups </li></ul></ul></ul><ul><ul><li>Got a promotional message but don’t operate a venue? </li></ul></ul><ul><ul><ul><li>http://screenscape.net/content </li></ul></ul></ul><ul><ul><li>Need help? </li></ul></ul><ul><ul><ul><li>http://support.screenscape.net/contact </li></ul></ul></ul>
  40. 40. [email_address]

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