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Screenrights 2009 Member Survey Results


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Earlier in the year Screenrights completed its first in-depth Member Survey. We’ve collated the results to let you know what we learnt.

This presentation is a summary of the key findings and our action plan to ensure we meet our members’ needs.

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Screenrights 2009 Member Survey Results

  1. 1. Membership Survey
  2. 2. Survey Aims <ul><li>To measure how happy our members are with the service they receive </li></ul><ul><li>To identify how we can better meet our members’ needs </li></ul><ul><li>To seek feedback from our members on how we present information in our forms, infosheets and on the website </li></ul><ul><li>To measure our members’ level of understanding of our collection services and identify potential gaps in their understanding </li></ul>
  3. 3. Who Completed the Survey? <ul><li>The survey was completed by 12% of recipients, representing a broad spectrum of the film and television community, including independent producers, writers, directors, broadcasters, studios, distributers, collecting societies and agents. </li></ul>86% of the respondents were the main contact person for membership and registration.
  4. 4. Satisfaction with Service 80.5% of members are satisfied or very satisfied with the service they receive. 17.62% are indifferent, which may be due to some members receiving sporadic royalty payments.
  5. 5. Importance of Screenrights Royalties This is most likely associated with the size of member, payment frequency and royalty amounts. Members view Screenrights royalties as important to their business to varying degrees.
  6. 6. Participation in Collection Services 31.5% of members do not know which royalty collection services they participate in. Where members have registered, 99% of members elect to participate in all ANZ royalty collection services, however only 26% - 51% of members are aware that they register for the various ANZ royalty collection services.
  7. 7. Understanding of Collection Services Relatively high level of understanding of our core royalty collection service - the Australian Educational Service. Significant improvements can also be made. Notably, a significant number of members do not understand the International Service. Members commented that the information is available to them but they are time poor.
  8. 8. Understanding Forms & Reports <ul><li>65% of members find our forms and reports easy or very easy to complete. </li></ul>This is at odds with experience. A significant portion of time is spent helping members with forms & reports.
  9. 9. What Our Members Need
  10. 10. Information Sessions 84% of members would view the information sessions if they are made available online.
  11. 11. Action plan <ul><li>Review forms, reports, infosheets and web materials </li></ul><ul><ul><li>Adopt a more visual communication style </li></ul></ul><ul><ul><li>Simplify language </li></ul></ul><ul><ul><li>Use case studies to demonstrate </li></ul></ul><ul><li>Introduce new forms of communication </li></ul><ul><ul><li>Create visual representations of complex messages </li></ul></ul><ul><ul><li>Investigate new media technologies </li></ul></ul><ul><li>International Service </li></ul><ul><ul><li>Review marketing strategy for international service </li></ul></ul><ul><li>Online Access </li></ul><ul><ul><ul><li>Online payment enquiry system </li></ul></ul></ul><ul><ul><ul><li>Online registration system </li></ul></ul></ul><ul><li>Survey </li></ul><ul><ul><li>Conduct survey again in 2 years </li></ul></ul><ul><ul><li>Expand survey to include more specific questions in relation to service </li></ul></ul>
  12. 12. Feedback <ul><li>all is perfect </li></ul>an tremendous service and important income stream there are still many indy producers who don’t realise the amount of money generated by royalties you’re ace, keep up the good work! I like your branding, and your dealings directly with the independent producing sector keep up the good work we are very satisfied with Screenrights’ performance I really appreciate Screenrights and think it functions well the organisation is very responsive to its members How do you get such good people working for you? why is your office so friendly?