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UX Thinking - an introduction

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This is an english language version of an introduction to UX Thinking - a framework that strifes to bridge the current divide between human-centered design - and agile development practices to help teams build digital solutions that have a lasting business impact. It is developed by Dr. Herbert A. Meyer and Mathias "Hias" Wrba. This document will be updated frequently. The current version puts a focus on two topics, vision statements and shared understanding in teams.

This is an english language version of an introduction to UX Thinking - a framework that strifes to bridge the current divide between human-centered design - and agile development practices to help teams build digital solutions that have a lasting business impact. It is developed by Dr. Herbert A. Meyer and Mathias "Hias" Wrba. This document will be updated frequently. The current version puts a focus on two topics, vision statements and shared understanding in teams.

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UX Thinking - an introduction

  1. 1. UX Thinking Dr. Herbert A. Meyer & Hias Wrba Berlin 2017 (english language version)
  2. 2. UX Thinking Modelle – 3 Dimensionen an introduction
  3. 3. UX Thinking Modelle – 3 Dimensionen UX Thinking (UXT) strifes to bridge the current divide between human- centered design - and agile development practices to help teams build digital solutions that have a lasting business impact.
  4. 4. Communities of Trust UX Thinking - Ideas Shared Understanding Do your part to create an atmosphere of trust and psychological safety among those you work with and use this as a basis for creating a shared understanding of what you are trying to achieve and why. Bricolage Know, understand and constantly broaden your repertoire of methodologies and use your intuition to improvise with it. Don’t be afraid to break rules - but do it consciously. Critical Thinking Never stop asking questions and acknowledging assumptions. Remain curious and continue to challenge yourself and others. Use logic and reasoning to identify strengths and weaknesses of alternative solutions to problems.
  5. 5. UX Thinking 3 dimensions shaping solutions Technology Solution Relevant keywords Companies, business goals, organisational purpose, structures, business processes, business analysis… Users, well-being, experiences, needs, tasks, effectiveness, efficiency, satisfaction… frameworks, platforms, languages, features, standards, architectures…
  6. 6. UX Thinking 3 dimensions shaping solutions Trends Lean Startup Lean UX New Work Design Thinking Human-Centered Design Agile Development Technology Solution
  7. 7. UX Thinking 3 dimensions shaping solutions Output What we did build Outcome What it changed for our users Impact What it changed for our organisation Technology Solution
  8. 8. UX Thinking Modelle – 3 Dimensionen Strategize for impact Design for outcome Build for output
  9. 9. UX Thinking Activity Theory To understand and design for outcomes we need a theory which is able to describe users motives, activities and actions. It will help us analyse data from user research and will make it easier to frame our solution when we start to ideate.
  10. 10. UX Thinking Activity Theory - Scheme Activity Motive Motive Motive Action Action Action Action Action Action Action Operation Operation Operation Operation Operation Operation Operation Operation Why What How
  11. 11. UX Thinking Activity Theory – Motives (sensu Diefenbach & Hassenzahl) Relatedness Autonomy Competence SecurityStimulation Meaning Popularity
  12. 12. UX Thinking Activity Theory - Example Activity Motive Motive Motive Action Action Action Action Action Action Action Operation Operation Operation Operation Operation Operation Operation Operation Why What How Trip around the world with partner Relatedness Stimulation Meaning Information retrieval on Wikipedia Typing “Vietnam” into search box Research on Vietnam
  13. 13. UX Thinking Modelle – 3 Dimensionen If you break it on the motivation and activity level you won’t be able to fix it on the operation level.
  14. 14. UX Thinking Activity Theory – Artifacts Activity Motive Motive Motive Action Action Action Action Handlung Action Action Operation Operation Operation Operation Operation Operation Operation Operation Epics  User Stories  Interface
  15. 15. UX Thinking Modelle – 3 Dimensionen Good user stories describe actions in the context of the users needs – they must not describe the solution on an interface level.
  16. 16. Communities of Trust UX Thinking - Phases Research Discover Define Ideation Generate Refine Understanding possibilities Agile Development Implementation Project Incubation Strategy Vision Finding solutions
  17. 17. Communities of Trust UX Thinking - Phases Research Discover Define Ideation Generate Refine From product discovery to product delivery Agile Development Implementation Project Incubation Strategy Vision
  18. 18. UX Thinking Modelle – 3 Dimensionen In all phases business, technology and UX experts collaborate and communicate closely with the intention of creating a shared understanding of the solution to build.
  19. 19. UX Thinking In the future 4-day advanced training • Two events planned for 2018 (May & September) • Trainers: Dr. Herbert A. Meyer & Hias Wrba • Target groups: Product Owner, Developer, UX, Management Community of Practice • We aim to build a community of practitioners around the central UXT ideas to further the advancement of the approach
  20. 20. UX Thinking Modelle – 3 Dimensionen Focus on Vision Statements
  21. 21. UX Thinking Vision Statement A good vision for the solution furthers shared understanding and serves as a source of motivation and inspiration for the whole team. The vision is the benchmark for all further deliverables.
  22. 22. UX Thinking Vision Statements – The Basics For whom? For which group(s) of users are we creating our solution? Who is our primary person? In which field? What activity is aided by our solution? What motives play a role in the context of this activity? What? What are the key actions? Which needs play a role in the context of these actions? Motives & Activities Key Actions User groups
  23. 23. UX Thinking Modelle – 3 Dimensionen Focus on Shared Understanding
  24. 24. UX Thinking Shared Understanding
  25. 25. UX Thinking Project Aristotle A team of scientists at Google starts out to answer the big question: What is it that makes teams successful?
  26. 26. UX Thinking Project Aristotle • Combining the best people? • Introverts work better with other introverts? • Teams are more effective when everyone is friends away from work? NOPE NOPE NOPE WELL…
  27. 27. UX Thinking Psychological Safety Evidence for a collective intelligence factor in the performance of groups Studie Carnegie Mellon / MIT, Science 29, Oct. 2009 • High social sensitivity of all members • A sense of confidence that the team will not embarrass, reject or punish someone for speaking up • Every member speaks in roughly the same proportion (moderated or not)
  28. 28. UX Thinking Lencioni: The Five Dysfunctions of a Team TrustAbsence of ConflictFear of CommitmentLack of AccountabilityAvoidance of ResultsInattention to
  29. 29. To be continued... Kontakt: hello@hiaswrba.net @screaminHias meyer@artop.de @ekphorie

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