Social Media 101


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Stuart Crawford with Bulletproof InfoTech in Calgary presented Social Media 101, how to attract clients and colleagues using the latest Social Media techniques. Now is the time to be a thought leader, a coach, a mentor. Stuart shares strategies to get you online now. Stuart is open to speak to your organization. Contact him at

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Social Media 101

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  2. 2. Social Media 101Defining and Understanding How to Connect with Your Clients and Colleagues Using the Latest Technologies<br />Stuart R. Crawford<br />Vice President, Business Development<br />Bulletproof InfoTech<br />SMB008<br />
  3. 3. Introduction to Social MediaWhat is social media?<br />Is Social Media ready for business?<br />Is business ready for Social Media?<br />The Pace of Change<br />Can you keep up?<br />Where do you start?<br />Feeling just a bit overwhelmed?<br />
  4. 4. Why Social Media and Why Now?<br />Why is social media so important?<br />Why is it important now?<br />The evolution of business<br /><ul><li>The Industrial Age
  5. 5. The Information Age
  6. 6. The Participation Age</li></li></ul><li>Change is coming<br />
  7. 7. Are you ready for change?<br />Changes in the way business is done<br />Changes in the way customers interact withus<br />Changes in the way prospects find us<br />Changes in the way people share information<br />Changes in the way people talk about us<br />Changes in the way we approach the market<br />Changes in the way people talk about us!<br />Change is coming, change is here and the old way doesn’t work!<br />
  8. 8. Remember This…<br />Information is a commodity<br />If you search hard enough, someone has posted something online for free <br />Information we previously charged for! <br />Everything is free!<br />
  9. 9. It is not a technology…It is a way of being!<br />Haven’t we been doing this all along<br />Telephone<br />Letters<br />Interaction between people<br />Rumour mills<br />Gossip<br />Email<br />Hasn’t the tools just become more sophisticated?<br />
  10. 10. Do you think you are in control?<br />“You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”<br />Joe Ragan, Newsradio<br />As quoted in “Groundswell” by Charlene Li and Josh Bernoff<br />
  11. 11. Managing the porous wallKeeping on top of what is said<br />Internal communications<br />External communications<br />What is being said<br />How to keep on top of it<br />Tips and Tricks<br />
  12. 12. What is being said about you?How do you keep on top of things?<br />Why is monitoring your business online important?<br />What are others saying about you?<br />What are your employees saying?<br />Why is monitoring your business important?<br />
  13. 13. What resources are available?Put into action immediately<br />Blogs<br />Twitter<br />LinkedIn<br />YouTube<br />Blogtalkradio<br />Others<br />What is working and what is not?<br />
  14. 14. Should you start a blog?What would you say?<br />Many industry thought leaders blog daily<br />Become an expert<br />Communicate with clients and prospects<br />What is working and what is not?<br />
  15. 15. Getting recognizedThe thought leader in you is born<br />Talk about everything around you<br />Build a following<br />Offer real advice<br />Build relationships<br />Follow events<br />Add commentary<br />Act as if…<br />Demonstrate daily - you are a leader<br />
  16. 16. Become viralStart the spread of you<br />Interesting stuff is spread<br />Make your information easy to share<br />Be interesting<br />Have you thought about video<br />What about audio<br />Pictures say a thousand words<br />
  17. 17. Life can be shared in 140 charactersIs Twitter in you?<br />Start the viral spreading<br />Share interesting stories and ideas<br />Promote others<br />“It’s 140 characters...<br />If you need a ghostwriter <br />for that, I feel sorry for you.”<br />@The_Real_Shaq, New York Times, March 26, 2009 <br />When Stars Twitter, a Ghost May Be Lurking<br />
  18. 18. Business and Community using Twitter<br />
  19. 19. What is on the horizonThe only thing for sure this year is change will happen<br />What can you do now?<br />What can you do tomorrow?<br />What about your marketing plan?<br />Have you considered your peers<br />Where do your clients fit in?<br />What can you do to promote them?<br />
  20. 20. Each of us is a teacherWe also need to educate<br />Are you?<br />Ready to embrace the old, new and future<br />Can you talk about the tools?<br />Can you coach your clients?<br />Being a recognized expert on the tools<br />Sharing your knowledge<br />The time for real leadership is now!<br />
  21. 21. Answer questions and provide valueBlogs and LinkedIn – More than just networking!<br />Do you have a blog?<br />Is it a sales tool?<br />Is it an educational tool?<br />Are you attracting the perfect clients?<br />Linkedin<br />Who is in your network?<br />Are you answering questions?<br />Where do you hangout?<br />
  22. 22. What is hotStuff you must do now!<br />Just when you felt overloaded<br />From Press Release to Social Media Release<br />Video, Video, Video<br />Be your own Radio Star!<br />Can you create social media games?<br />What can you do differently than the competitor<br />Who dares wins<br />Better is not always better<br />
  23. 23. You control your own PRWe are all our own media outlet<br />Create and distribute your own press releases<br /><br /><br /><br />Leverage Social Media to distribute what you do<br />new solutions<br />new products<br />new clients<br />
  24. 24. Your own TV ChannelAll it takes is a camera and creativity<br />
  25. 25. Online Radiodo you have a face for radio?<br />Online Radio is freeand fun<br />Reach new audiences<br />Share easily with your clients<br />Promote your partners and your clients<br />Start small and work your way up<br /><br />
  26. 26. ConclusionIt just maybe too late!<br />Social Media is here to stay<br />The old ways need to be blended in<br />Be a coach and a mentor<br />You must start to use the tools now!<br />Create a blog, share your insights<br />Use LinkedIn daily, answer questions and provide value<br />Start leveraging Twitter to promote your business<br />Watch what is being said about you<br />Become a Social Media coach<br /><ul><li>Leverage video, radio and online tools</li></li></ul><li>QuestionsFollow me on Twitter, LinkedIn…<br /><br /><br /><br /><br /><br />
  27. 27. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />