Corporate Reputation Management - The New CRM


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Managing your reputation online is crucial. It has never been so easy for your customers to share feedback about your services and products with the world. How are you managing your brand name online? How do you monitor what is happening in your community? Can you easily keep your finger on the pulse of your competitors. During this session, Ulistic’s Stuart Crawford, a leading online marketing professional working with small business across Canada will share 5 ways you can “keep a grip” on your brand, services and what your competitors are doing in today’s connected economy. In this session you will learn about the tools available to monitor your brand, keep an eye on your staff, competitors and clients and get a leg up on those around you.

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  • The world of the water cooler discussions still happen…Conversations happen everywhere…NEXT SLIDE
  • People talk…and normally they like to talk about their experiences…either good or bad..for most people bad.NEXT SLIDE
  • The customer is now indeed KING…and their voice can be heard across the world!
  • However traditional water cooler or grocery lineup discussions are not moving online.Are you keeping on top of what is being said?STORY – (Hotel in Tampa)
  • Who owns your online presence…you or one of your employeesBRIXX Pizza story – NC and TN - Rogue employee posted on Facebook Page her disgust with a poor tip she received. This negative coverage is enough to turn any skeptical executive against online services like Facebook. At least here the organization can monitor what happens.You need to own your online presence before someone else does!Facebook PageTwitter AccountBusiness BlogIf you don’t someone else will….NEXT SLIDE – Fake Steve Jobs!
  • Avoid a knee jerk reaction Potential for negative buzz to escalate into mass criticism puts pressure on retailers to act quicklyTake a strategic view on customer relationship management on the social web
  • You must own your online presence…in the marketing world, you need to cast a large net. But also to communicate with clientsWhere are you customers and prospects today?What opportunities are you missing? What opportunities can you catch?
  • Owner Verified ListingSeek our your reviews…NEXT SLIDE
  • Talk about positive and negative reviews
  • Social Media Gurus – Self Proclaimed expertsWhat is right for your businessSomeone who understands your businessOwns their own SUCCESSFUL businessUnderstands marketing and business developmentWell rounded on all aspects of the businessMarketingSalesCustomer Service
  • Corporate Reputation Management - The New CRM

    1. 1. The New CRM<br />Managing Your Reputation Online Is Crucial<br />“Internet Consultants with a fresh approach to doing business online by empowering clients through education.”<br />
    2. 2. 2<br />Introductions<br />Stuart R. Crawford<br />Senior Advisor and Partner<br />403.775.2205<br /><br />2<br />
    3. 3.
    4. 4.
    5. 5. Your Customer is indeed KING<br />Their voice can be heard across the world<br />
    6. 6.
    7. 7. What causes feedback online?<br />
    8. 8. Who can this affect?<br />
    9. 9. Why monitor your business online?<br />Monitoring your business online can serve as an early warning system for potential customer service issues<br />
    10. 10. Do you own your online presence?<br />
    11. 11. Who complains or praises online?<br />
    12. 12. What options do you have?<br />Avoid the “knee-jerk” reaction to negative comments online<br />
    13. 13. Facebook Pages<br />
    14. 14. Where do you start?<br />Own your presence online before someone else does<br />
    15. 15. More than a website<br />You need to own your online presence today!<br />
    16. 16. Google<br />
    17. 17. Google<br />
    18. 18. What you need to check (daily)<br /><ul><li>Google Alerts
    19. 19.
    20. 20. Search Twitter for news, events and information
    21. 21.
    22. 22. Check out your business on Yelp and Google
    23. 23.
    24. 24.</li></li></ul><li>Connecting with the market<br />
    25. 25. Where do you turn for help?<br />
    26. 26. - <br /><ul><li>Coaching & Mentoring Program
    27. 27. 3 Core Modules
    28. 28. 4 Sessions per Module
    29. 29. Core 1 – Search Optimization
    30. 30. Core 2 – Social Media & Networking
    31. 31. Core 3 – Corporate Intelligence & Reputation Mgmt</li></ul>"You probably saved me $3K today in your advice with the domain name, I can see great value in your knowledge & experience. I look forward to working with you to ensure the success of my website/business.", Matt B.<br />
    32. 32. Ulistic Blogging Workshop<br /><ul><li>Blogging For Business Workshop
    33. 33. Register at
    34. 34. All Participants get a free blog
    35. 35. Full day of hands on learning
    36. 36. Co-Instructing by David & Stuart</li></ul>"You probably saved me $3K today in your advice with the domain name, I can see great value in your knowledge & experience. I look forward to working with you to ensure the success of my website/business.", Matt B.<br />
    37. 37. Thank You<br />Stuart R. Crawford<br />Senior Advisor and Partner<br />403.775.2205<br /><br />SOHO Conference Offer<br />Free 60 minute session with Ulistic<br />Understand CRM in today’s world<br />Call Us Today<br />