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Htg Social Media Feb 2009 Version 2


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Presentation given to HTG Peer Groups

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Htg Social Media Feb 2009 Version 2

  1. 1. HTG Social Media Blogs, Twitter and other social networking tools to promote your business Stuart R. Crawford Bulletproof InfoTech 403.206.2233 [email_address]
  2. 2. What is Social Networking? <ul><li>Online Community of people with similar interests or geographic locations </li></ul><ul><li>Online relationships, that can be expanded to stronger in person relationships </li></ul><ul><li>In person communities leveraging online resources to keep in touch with others </li></ul><ul><li>Numerous web services are now linked </li></ul><ul><li>Same rules apply online as offline </li></ul>
  3. 3. How to engage in Social Networking <ul><li>Same rules apply as if you were networking face to face, in person at your local Chamber of Commerce or BNI group </li></ul><ul><ul><li>Be unique </li></ul></ul><ul><ul><li>Don’t sell </li></ul></ul><ul><ul><li>Offer value </li></ul></ul><ul><ul><li>Answer questions </li></ul></ul><ul><ul><li>Build relationships </li></ul></ul><ul><ul><li>Keep in contact </li></ul></ul><ul><ul><li>Follow up </li></ul></ul>
  4. 4. What is right for you? <ul><li>There are many different social networking tools available </li></ul><ul><li>Which one is right for you? </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>
  5. 5. You need a strategy <ul><li>Social Networking experts have a strategy </li></ul><ul><ul><li>Blogs feed Twitter </li></ul></ul><ul><ul><li>Tweet from PC, Laptop, Mobile Phone </li></ul></ul><ul><ul><li>All drives traffic to website, blog or interesting article </li></ul></ul><ul><ul><li>Twitter feeds Facebook </li></ul></ul><ul><li>One post or tweet feeds multiple services </li></ul>
  6. 6. What is Twitter? <ul><li>Twitter is a Micro-blogging service </li></ul><ul><ul><li>Short burst of information 140 characters max. </li></ul></ul><ul><ul><li>Connect in real time with your followers </li></ul></ul><ul><ul><li>Link to your mobile phone (sorry not in Canada) </li></ul></ul><ul><ul><li>Another tool to market your business </li></ul></ul><ul><li>HTG on Twitter </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Link up with other HTG members </li></ul></ul>
  7. 7. Leverage Twitter Feed to feed your blog posts to Twitter Services like Twitterberry will allow you to post from your Blackberry to Twitter Log on to to post directly Twitter can feed your Facebook directly <ul><li>Your Blog can feed: </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Other via RSS </li></ul>
  8. 8. Introducing HTGBLOGS.COM <ul><li>HTGBLOGS.COM </li></ul><ul><ul><li>Exclusive for HTG Members </li></ul></ul><ul><ul><li>Flexibility to meet your business requirements </li></ul></ul><ul><ul><li>Leverage search engine rankings </li></ul></ul><ul><ul><li>Community of HTG peers to help you </li></ul></ul><ul><li>Use HTGBLOGS to drive traffic </li></ul><ul><ul><li>To your business website </li></ul></ul><ul><ul><li>Create dynamic traffic </li></ul></ul><ul><ul><li>Talk about local happenings </li></ul></ul>
  9. 9. How you can use HTGBLOGS <ul><li>Business Blog </li></ul><ul><ul><li>Talk about local events </li></ul></ul><ul><ul><li>Keep in touch with your community regularly </li></ul></ul><ul><ul><li>Increase your Internet exposure </li></ul></ul><ul><ul><li>Become to local expert </li></ul></ul><ul><li>HTG Groups have their own blog </li></ul><ul><ul><li>Build your own HTG community </li></ul></ul><ul><ul><li>Talk about challenges in your own group </li></ul></ul><ul><ul><li>SWIPE </li></ul></ul>
  10. 10. Other social networking tools <ul><li> </li></ul><ul><ul><li>Start your own Internet Podcast </li></ul></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Interview local business owners with your twist </li></ul></ul><ul><li> </li></ul><ul><ul><li>Build SIGs and Networking Groups </li></ul></ul><ul><ul><li>$72 for six months and up to 3 groups </li></ul></ul><ul><li> and </li></ul><ul><ul><li>List your business </li></ul></ul><ul><li> </li></ul><ul><ul><li>Publish your articles online </li></ul></ul>
  11. 11. Action items <ul><li>Start your own HTG Blog today </li></ul><ul><li>Link In with HTGMEMBERS on Twitter </li></ul><ul><li>Start writing your articles </li></ul><ul><li>Host a podcast </li></ul><ul><li>Start a networking group </li></ul>