The war against counterfeiting never been so simple
thanks to Authentica the first mobile platform to
authenticate product...
The Market:
L’ anti-contraffazione
FASHION

MEDICINES AND COSMETICS

FOOD&BEVERAGE
HI-TECH

WATCH&JEWELS

TOYS

HANDMADE P...
The Market Size
105
mln

COUNTERFEIT PRODUCTS

23
mln

FASHION

21
mln

TOYS

38
mln

DRUGS AND COSMETIC

22
mln

45

60
m...
What is Authentica
Authentica is a mobile app that makes it possible to certify the originality of a
product protecting co...
On what is Authentica
based
Authentica is based on Scratch&Screen a powerfull, scalable, reliable
Application Sever built ...
On what is Authentica based
Consumer FE
AJAX content

Application server

Business FE

FSAL foreign systems abstraction la...
On what is Authentica based
Consumer Front End Development
Multi-platform
●
Android
●
IOS
●
(WinPhone)
●
(BlackBerry)
●
.....
On what is Authentica based
Business Front End Data adaptors

BI

ERP

CRM

Business Objects

SAP ERP

SugarCRM

Pentaho

...
The Full Authentica
Process
ATHENTICA WORK IN A COMPLETE PROCESS: IT STARTS FROM THE
PRODUCER OF THE CONSUMABLE GOODS THAT...
The succesfull points
The succesfull point for Authentica are:
- You do not give the consumer the idea your products
can b...
How it Works
STEP 1
THE QR CODE IS
CAPTURED
BY THE
MOBILE APP
How it Works

STEP 2
AUTHENTICA SENDS
THE INFORMATION TO
SCRATCH&SCREEN
APPLICATION SERVER
How it Works
STEP 3
AUTHENTICA SHOWS
CONSUMER
THE RESULT OF THE
VERIFICATION WITH
INFORMATION FOR
THE CONSUMER AND
THE GUA...
How it Works
AND IF ... THE PRODUCT WAS NOT
AUTHENTIC?
The customer does not have any feeling but
we can report the person...
How it Works

With Authentica you will have list of
products authenticated.

You can share with your friends the list
and ...
Authentica – Fight the «Grey Markets»?
The solution can also trace every
single bottle after bottling to
consumption. This...
And communication
instrument with customers
Authentica in addition of being a reliable
technology to verify the originalit...
And a powerful marketing
tool
With Authentica the customer can easily
add information about the products, giving
to the co...
COMPETITION
RFID:

-

-

High costs
Complexity
Uncommon
Technology
Not fully
integrated with
package
risks alteration

Uni...
Award
Authentica guest at Smart &
App on La3

Authentica finalist at La Fiera
delle startUp Italy 2013

Authentica wins at...
Technology overview

©2013 Millone SRL - All rights reserved
QR code: a means of
communication
Scratch & Screen technology uses the QR code as a tool for the
collection and transmissi...
Scratch Screen & the
unique code
INTRODUCTION
The QR code contains the unique code generated from Scratch &
Screen.
The pr...
Scratch Screen & the
unique code
SAFETY FEATURES
- The ability to replicate the unique code happens to be equal to 1/10
to...
Scratch Screen & the
unique code
FEATURES OF THE CODE
The code is composed of a random, generated with a high level of
spa...
Scratch Screen & the
unique code
FEATURES OF THE DATABASE
-The database is of Big Data deployed, then we use a technique o...
ABOUT US
Gianni Millone
CTO & Co-Founder
@giannimillone

Matteo Del Corno
BDO & Co-Founder
@matteoGETIT

Mariacarla Millon...
contacts
Authentica
Millone SRL
Corso Lancieri di aosta 11/F
11100 Aosta – Italy
Matteo Del Corno
Co-founder
Mobile: +39.3...
Thanks!
Do you want to fight grey market, counterfeit and theft of products by using the most powerful 1to1 marketing application?
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Do you want to fight grey market, counterfeit and theft of products by using the most powerful 1to1 marketing application?

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The war against grey market, counterfeiting and theft of products never been so simple thanks to Authentica the first application that allow to “digitally sign” any consumable goods letting read the signature simply through the use of a smartphone by any consumer.
Thanks to Authentica you can also trace any interaction between a single products and the consumer that is going to consume it opening the door to all the one to one marketing activities as well as generating al lot of date for CRM and BI application.

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Do you want to fight grey market, counterfeit and theft of products by using the most powerful 1to1 marketing application?

  1. 1. The war against counterfeiting never been so simple thanks to Authentica the first mobile platform to authenticate products simply through the use of a smartphone.
  2. 2. The Market: L’ anti-contraffazione FASHION MEDICINES AND COSMETICS FOOD&BEVERAGE HI-TECH WATCH&JEWELS TOYS HANDMADE PRODUCTS EVERY PRODUCTS THAT CA BE COUNTERFEIT
  3. 3. The Market Size 105 mln COUNTERFEIT PRODUCTS 23 mln FASHION 21 mln TOYS 38 mln DRUGS AND COSMETIC 22 mln 45 60 mld 1300 0 21 mld HI-TECH ILLEGAL WEB PLATFORM POLICE ACTIVITY GLOBAL VALUE ITALIAN SOUNDING EU WW ITALIAN SOUNDING VALUE
  4. 4. What is Authentica Authentica is a mobile app that makes it possible to certify the originality of a product protecting consumer and producer. CONSUMER thanks to the application can verify the authenticity of the product purchased in real time. MANUFACTURER Authentica with you adds a further degree of protection against counterfeiting
  5. 5. On what is Authentica based Authentica is based on Scratch&Screen a powerfull, scalable, reliable Application Sever built to generate and manage unique Code .
  6. 6. On what is Authentica based Consumer FE AJAX content Application server Business FE FSAL foreign systems abstraction layer Consumer backend Decoder Strong Auth Business backend Layer Field systems Campaign mgmt Reporting Tenancy filters Cordova Data adaptors HA distributed engine BI CRM Platform Core Engine Data Engine ● memcached ● noSQL DB ERP QA, Pdt trk Generic SQL Social Networks Management backend Denorm SQL/file Management FE System admin Billing & accounting ©2012 Millone ©2012 Millone SRL -- All rights reserved All rights reserved
  7. 7. On what is Authentica based Consumer Front End Development Multi-platform ● Android ● IOS ● (WinPhone) ● (BlackBerry) ● ... Multi-lang/script/locale ● en-US, en-GB, ... ● fr-FR, ... ● it-IT, … ● de, es, pt, (ru, he) ● ... Multi-version ● SnS-branded standard ● (multi)branded skinned std ● (multi)branded custom ● (multi)branded host app ● ... Platform build tools Build PreProcessor Common codebase Platform dependent i18n / l10n repository Customer specific custom content m-platf HTML native libs lang files (BMP) m-platf JS look & feel CSS CLDR XML std skin CSS static content static content ©2012 Millone SRL - All rights reserved
  8. 8. On what is Authentica based Business Front End Data adaptors BI ERP CRM Business Objects SAP ERP SugarCRM Pentaho MS Dynamics NAV SalesForce.com MS Reporting svcs MS Dynamics AX MS Dynamics CRM Sage SAP CRM ACT! SQL Spreadsheet File Oracle DB MS Excel CSV DB2 oo.o Calc XML MS SQL Server MySQL PostgreSQL ©2012 Millone SRL - All rights reserved
  9. 9. The Full Authentica Process ATHENTICA WORK IN A COMPLETE PROCESS: IT STARTS FROM THE PRODUCER OF THE CONSUMABLE GOODS THAT RECEIVE THE UNIQUE CODE FROM SCRATCH&SCREEN, TROUGHT THE PRINTER SERVICES AND FINISH WITH THE CONSUMERS THAT AUTHENTICATE THE PRODUCTS RECIVING ALL THE INFO ABOUT THE PRODUCT We generate the unique code and we will manage the requests of authentication coming from consumers We deliver the unique code in a secure way to be printed Unique code are printed on the products and the products shipped around the world With their SmartPhone consumers can authenticate the products getting all the info about the products
  10. 10. The succesfull points The succesfull point for Authentica are: - You do not give the consumer the idea your products can be counterfeit - You tell the consumer you use the code to provide additional information - In fact as soon as the consumer read the code you can get easily the following info: - The full details of the bottle opened - When - Where - By whom and you can start you direct communication - And in case the consumer is reading a fake code you can get alerted
  11. 11. How it Works STEP 1 THE QR CODE IS CAPTURED BY THE MOBILE APP
  12. 12. How it Works STEP 2 AUTHENTICA SENDS THE INFORMATION TO SCRATCH&SCREEN APPLICATION SERVER
  13. 13. How it Works STEP 3 AUTHENTICA SHOWS CONSUMER THE RESULT OF THE VERIFICATION WITH INFORMATION FOR THE CONSUMER AND THE GUARANTEE FOR THE PRODUCER THE PRODUCTS IS AUTHENTIC
  14. 14. How it Works AND IF ... THE PRODUCT WAS NOT AUTHENTIC? The customer does not have any feeling but we can report the person and the place where the fake wine has been consumed and we can escalate the problem. STEP 2 Authentica will immediately send a notice to the producer.
  15. 15. How it Works With Authentica you will have list of products authenticated. You can share with your friends the list and your experience or report the products Counterfeit using the major social network.
  16. 16. Authentica – Fight the «Grey Markets»? The solution can also trace every single bottle after bottling to consumption. This becomes the fundamental weapon to fight against 'gray markets'. Rather than having a few inspectors, the reliability of which you can never be 100% sure, we will have thousands and thousands of consumers that will tell us where the products are consumed with geographical precision and then we can certainly identify products that were consumed in countries other than those where they were sold.
  17. 17. And communication instrument with customers Authentica in addition of being a reliable technology to verify the originality of the products and to protect the originality of the brands, it can also become, for companies wishing to do so, a powerful and innovative marketing tool: in fact, the medium allows the opening a direct communication channel with the end user. The consumer will then receive updates, make known its views, socialize his experiences, participate in contests and collected points.
  18. 18. And a powerful marketing tool With Authentica the customer can easily add information about the products, giving to the consumer an innovative service and quality. You will know when a customer have drunk a bottle, where the bottle have been was drunk, by whom, and maybe even with such friends, thanks to the integration with social networks. All data collected can be easily integrated with a CRM system. Photos, videos and extra information can be included in kit and will enrich the experience of the end user and eventually help consumers to move to buy the products trough internet
  19. 19. COMPETITION RFID: - - High costs Complexity Uncommon Technology Not fully integrated with package risks alteration Unique Code with Label: Code managed through website: - High costs - Complexity ' - Not fully integrated with package - Difficult to adapt - High Cost Can not use mobile app Complexity No real time Easy to create a mirror
  20. 20. Award Authentica guest at Smart & App on La3 Authentica finalist at La Fiera delle startUp Italy 2013 Authentica wins at Mobile App Awards 2013 Consumer Smau Turin Italy Authentica semi-finalist at TechCrunch Italy 2013
  21. 21. Technology overview ©2013 Millone SRL - All rights reserved
  22. 22. QR code: a means of communication Scratch & Screen technology uses the QR code as a tool for the collection and transmission of information. At this time the QR code has been chosen for a number of features that make it suitable: - Stream strong growth - Can hold a lot of information - Affordability - Aesthetics Our technology, however, is completely independent from the graphical representation of the code: if in the future there will be better tools we could use them without making any changes to our code ©2012 Millone SRL - All rights reserved
  23. 23. Scratch Screen & the unique code INTRODUCTION The QR code contains the unique code generated from Scratch & Screen. The process and algorithms for generating the unique code needed to ensure maximum safety and non-replicability of the same neither casual nor fraudulent. To give an idea of the level of complexity of the process used, we note that our technical direction was inspired by the process of issuing visas applied by the Japanese immigration, of course the algorithms and tools used in the process are different. ©2012 Millone SRL - All rights reserved
  24. 24. Scratch Screen & the unique code SAFETY FEATURES - The ability to replicate the unique code happens to be equal to 1/10 to the 95 power In case the code could be randomly replicated, would not be significant, in fact: - The data is opaque (taken alone has no meaning) - The figure has put sense in connection with the information present in the data base at that time - The data is encrypted ©2012 Millone SRL - All rights reserved
  25. 25. Scratch Screen & the unique code FEATURES OF THE CODE The code is composed of a random, generated with a high level of sparseness by an algorithm that repeats the sequence after 2 high 635 combinations, and one part of the identification data opaque. The code generated 256-bit 32-bit are injected containing useful information to the system Last, but not least, our codes when they reach the database, as they are made​​, we are able to immediately recognize any code "malformed" and then the system of foreign origin Scratch & Screen, and take the appropriate defensive countermeasures ©2012 Millone SRL - All rights reserved
  26. 26. Scratch Screen & the unique code FEATURES OF THE DATABASE -The database is of Big Data deployed, then we use a technique of caching data in RAM that allows the management of distributed parallel servers. -The database allows you to manage Big Data and the interrelation of huge amount of data even from heterogeneous sources, and provides maximum scalability. - The entire system is designed from the origin in a logic multitenancy. ©2012 Millone SRL - All rights reserved
  27. 27. ABOUT US Gianni Millone CTO & Co-Founder @giannimillone Matteo Del Corno BDO & Co-Founder @matteoGETIT Mariacarla Millone COO @McMillone S & S was founded in the fall of 2012 within the company Millone SRL specializing in Shop & Office Automation and Applications management for both SMEs and large companies. The basic idea of Scratch & Screen is develop a system based on an application server that “talking” with the devices , regardless of the operating system on which they operate, allows the use of tools sophisticated in fast and simple way. Loris Battistini Country Sales Manager Italia @slori Authentica began as a specialized application development platform application server scartch & Screen
  28. 28. contacts Authentica Millone SRL Corso Lancieri di aosta 11/F 11100 Aosta – Italy Matteo Del Corno Co-founder Mobile: +39.340.3939908 Mail: matteo.delcorno@scratchandscreen.com @matteogetit or @scratchnscreen
  29. 29. Thanks!

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