Sponsor Bar V-Lab presentation


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Sponsor Bar V-Lab presentation

  1. 1. Solving Today’s Sponsorship Problems
  2. 2. OVERVIEW > Our VisionTo solve the problems between sponsors andnonprofits using online technology, whileenhancing the sponsorship relationship amongall stakeholders.
  3. 3. OVERVIEW > Our Strategy / Product Assumptions on Product Business Model ? Canvas (B.M.C.) Strategy ? To solve the problems between sponsors andVision nonprofits using online technology, while enhancing the sponsorship relationship among all stakeholders.
  4. 4. OVERVIEW > 1st Problem 2 Sided Market : Who’s First? Sponsors First Nonprofits First
  5. 5. OVERVIEW > 1st Solution Target one side!We chose Nonprofits!• Easier accessible Yeah!!!• They need sponsorship
  6. 6. OVERVIEW > Our Classic B.M. Canvas Our assumptions to help nonprofits with sponsorship
  7. 7. OVERVIEW > Our Classic B.M. Canvas We believed - Brand visibility & - Logo management were big issues with nonprofits.
  8. 8. OVERVIEW > OAP Focus The Plan Determine market Understand riskiest1 size/opportunity part of BMC 2 Opportunity Analysis Test Hypotheses Create hypotheses4 based on risk 3
  10. 10. MRKT ANALYSIS > Nonprofit Mrkt 1.6M $1.4Tr in Nonprofits Expenditure in the US in 2009 A lot of nonprofits & they spend a lot
  11. 11. MRKT ANALYSIS > Sponsorship Mrkt Companies spend a lot on sponsorship!Global Sponsorship US Sponsorship Corporate CauseMarket (2011) - Market (2011) - Spending (2011) -$48B $18B $1.6B
  12. 12. MRKT ANALYSIS > Assumptions What if…. • Nonprofits pay $5 to $25 per month for a solution • 30% of nonprofits have website (480,000) • 5% of those with websites purchase a solution (24,000)
  13. 13. MRKT ANALYSIS > Summary Revenue assumptions from nonprofits. Total US Market Size: $96M to $480M $0 $$$$ US Market Opportunity: US Corp Cause Spending: $1.4M to $7.2M $1.8B
  14. 14. MRKT ANALYSIS > Sponsor Corps Any revenue from sponsor companies? Coming soon to a PPT slide near you! After we complete nonprofit analysis
  16. 16. UNDERSTAND RISK > ON B.M. Canvas Value Prop is riskiest. Nothing else matters... …until Value Prop is validated
  17. 17. UNDERSTAND RISK > ON B.M. Canvas Next Step: Create assumptions to test if nonprofits want a solution for: - Brand visibility & - Logo management
  19. 19. HYPOTHESIS > Create Assumptions UVP to create Assumptions (1) They are looking for sponsorship (2) they currently have sponsors (3) They will want Bar if it is free (4) They can install the bar (themselves or through developer) (5) They can add Bar to their Sponsorship Levels (6) They will add logos to the Bar (7) They will sell the bar to Sponsors (8) They are looking for creative ways (9) They will consider the pop-up as a form of advertising (10) They dont mind brands social advertising about other events on their site, once they get more sponsorship in return
  20. 20. HYPOTHESIS > Test Plan Assumptions to create Interview Questions(1) They are looking for sponsorship(2) they currently have sponsors (3)They will want Bar if it is free (4)They can install the bar (themselvesor through developer) (5) They canadd Bar to their Sponsorship Levels(6) They will add logos to the Bar (7)They will sell the bar to Sponsors (8)They are looking for creative ways Landing Page Test(9) They will consider the pop-up as to createa form of advertising (10) Theydont mind brands social advertisingabout other events on theirsite, once they get moresponsorship in return
  22. 22. TEST HYPOTHESIS > Location 27 nonprofits 15 face-to-face Interviews Customer Observation on landing page
  23. 23. TEST HYPOTHESIS > Learning (2 of 8)1 The solution (and new value proposition) should address helping nonprofits with increasing & managing resources to get more sponsorship. Only 1 out 11 nonprofits said they would be interested in proposed solution immediately2 The solution should take into consideration the ability to help nonprofits who have not started looking for sponsorship.
  24. 24. TEST HYPOTHESIS > Learning (4 of 8)3 Nonprofits tend to look for sponsors in their value-chain and geographical location (impact zone).4 Sponsors visibility was the highest importance to nonprofits, but it was never listed as problem. Therefore, the conclusion is - nonprofits believe they are giving sponsor companies the best visibility they can get.
  25. 25. TEST HYPOTHESIS > Learning (8 of 8)5 The solution must not present the sponsor’s brand like an advertisement, and our value proposition should not include the word “advertising” in it.6 The solution should should be compatible with wordpress plugin and drupal.7 Logo management is not necessary.8 The landing page does not clearly explain the solution and the benefit. It also does not address the nonprofits biggest challenges - no time & resources.
  26. 26. WHAT WE LEARNED >
  27. 27. LEARNING > Dig Deeper - Our UVP Failed 
  28. 28. LEARNING > Dig Deeper - Our UVP Failed  - But we have not tested it with Sponsor Companies 
  29. 29. LEARNING > Dig Deeper - Our UVP Failed  - But we have not tested it with Sponsor Companies  - Were our interviews done right? 
  30. 30. NEXT STEPS >
  31. 31. NEXT STEPS > Use Lean B.M. Canvas Separate UVP into Problem & Solution Hypotheses To test whether solution or problem failed.
  32. 32. NEXT STEPS > Test New Hypothesis Test new UVP (and old UVP) through Solution / Problem Hypothesis
  33. 33. NEXT STEPS > Interview Process Use Ash Maurya’s Interview Process
  34. 34. STILL Solving Today’s Sponsorship Problems And continuing to OEP!