1.
D E V O P S I S
N O T E N O U G H
WA N T T O H A V E A N I M PA C T ?
https://www.flickr.com/photos/markcph/4937892726/
By Sara Cowles

2.
– T H E O D O R E R O O S E V E LT
“Far and away the best prize that life offers is the
chance to work hard at work worth doing.”

3.
O P T I O N 1 :
J U S T B U I L D I T
We know what we’re doing
"Einstein 1921 by F Schmutzer - restoration" by Ferdinand Schmutzer - http://www.bhm.ch/de/news_04a.cfm?bid=4&jahr=2006 [dead link], archived copy (image).
https://commons.wikimedia.org/wiki/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg#/media/File:Einstein_1921_by_F_Schmutzer_-_restoration.jpg

4.
B U I L D A N M V P
O P T I O N 2 :
"Five ivory dice" by Liam Quin - http://barefootliam-stock.deviantart.com/art/five-ivory-dice-97476774. Licensed under CC BY 3.0 via Wikimedia Commons -
https://commons.wikimedia.org/wiki/File:Five_ivory_dice.jpg#/media/File:Five_ivory_dice.jpg

5.
T E S T O U R A S S U M P T I O N S
O P T I O N 3 :
Us Our customer

6.
“Our customers need a UI
to design blueprints”
Us Our customer
“LOL, that’s the easy part. We need
a UI for simple, flexible deploys”

7.
C R E AT E A F E E D B A C K L O O P
Build —> Measure —> Learn

8.
¯_(ツ)_/¯

9.
HiPPO

10.
HiPPO

11.
https://www.flickr.com/photos/35179993@N03/14046136518/

12.
Let me tell you
how it’s done

13.
Image by Claire Murray

14.
By Ananian (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

15.
"Ct-scan" by NithinRao - Own work. Licensed under Public Domain via Wikimedia Commons -
https://commons.wikimedia.org/wiki/File:Ct-scan.jpg#/media/File:Ct-scan.jpg

16.
http://www.slate.com/blogs/the_eye/2013/10/18/creative_confidence_a_new_book_from_ideo_s_tom_and_david_kelley.html,
http://www3.gehealthcare.com/en/Products/Categories/Accessories_and_Supplies/Adventure_Series_for_CT/Pirate_Island

17.
T H E C L O S E S T T H I N G T O A S I LV E R B U L L E T
em·pa·thy
/ˈempəTHē/
noun
the ability to understand and share the feelings of another.
Thank you!
-Sara Cowles, @saracowles
https://www.flickr.com/photos/june29/5645541784/, https://commons.wikimedia.org/wiki/File:Facebook_(5319003750).jpg, "Toothbrush 20050716 004" by Jonas Bergsten - Photo taken by Jonas Bergsten using a Canon PowerShot G3..
Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Toothbrush_20050716_004.jpg#/media/File:Toothbrush_20050716_004.jpg
"Hybrid-bicycle-1" by The original uploader was Icd at English Wikipedia - Transferred from en.wikipedia to Commons by Sreejithk2000 using CommonsHelper.. Licensed under CC BY-SA 3.0 via Wikimedia Commons - https://
commons.wikimedia.org/wiki/File:Hybrid-bicycle-1.jpg#/media/File:Hybrid-bicycle-1.jpg, ”Lexus GS430 Black Sapphire Pearl" by 2006_GS_430_Black_Sapphire_Pearl.jpg: marshmalloderivative work: Altair78 (talk) -
2006_GS_430_Black_Sapphire_Pearl.jpg. Licensed under CC BY-SA 3.0 via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Lexus_GS430_Black_Sapphire_Pearl.jpg#/media/File:Lexus_GS430_Black_Sapphire_Pearl.jpg