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Digipak and video relation

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Digipak and video relation

  1. 1. How effective is the combination of your mainproduct and ancillary texts?
  2. 2. PosterThe poster is shown on the bottom right ofthe screen, I have taken two images out ofthe music video in order to create thisposter. Doing this has allowed me to easilyrelate the music video and poster together.The entire band is shown in the foregroundwhereas the ‘lonely road’ is in thebackground. This shows both scenes of mymusic video and having all of the band in theshot of the poster will attract fans of eachindividual member.Relating the poster and the music video isvital as the poster will promote the musicvideo and album before it comes out,therefore readers want to have the abilityto see a preview of what is too come.
  3. 3. DigipakLinking the digipak to both the poster and the music video is alsovery important. Once again on the digipak I have used imagesstraight from the music video itself, this allows the user to easilyrecognize the various products. The text on both the poster and thedigipak I have kept consistent, this is in order to keep a brandingidentity, once again so the various products can be noticed fromdifferent users. The styling throughout the music video I have tried to relate this also too my digipak by using the same lighting and effects on the images of my digipak.
  4. 4. Music VideoThe branding for the music video Ihave tried to relate to the digipak andposter in any ways, it is important tokeep the designs and shots consistentin order to create a brand identity, sousers can easily recognise products ifthey have seen another one. I haverelated the music video by using alarge variety of shots and angles that Ihave also used on the digipak andposter
  5. 5. Overall summaryLinking each individual item together is important because it willallow a user to easily recognize one product if they have seenanother and will keep a brand identity throughout each.I have done this in a large variety of ways, such as taking imagesfrom the music video its self, keeping colours and texts consistentand clearly branding the name of the band / album on the digipak /poster.
  6. 6. Overall summaryLinking each individual item together is important because it willallow a user to easily recognize one product if they have seenanother and will keep a brand identity throughout each.I have done this in a large variety of ways, such as taking imagesfrom the music video its self, keeping colours and texts consistentand clearly branding the name of the band / album on the digipak /poster.

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