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Blogs, Accessibility, and SEO: Dispelling the Myths


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Why do we blog? We blog for fun. We blog to help others. We blog for personal accountability. We blog for money. We blog to be fit. Ultimately, we blog to be found.

So, we want to be found. How can I do that? What can I do to make my site available to the widest audience and be found?

We do this with Accessibility and Search Engine Optimization (SEO). During the presentation, we will demonstrate some actionable items to implement on your websites to be both more accessible and visible to search engines.

During the "Blogs, Accessibility, and SEO: Dispelling the Myths" presentation, the following will be covered:

What does it mean to be accessible?
What is Search Engine Optimization (SEO)?
Doesn’t my blogging software do that for me?
Dispelling the myths of SEO and accessibility:
Wait, Wait…This is no ordinary lamp.
For only three installments of only $19.99.
Do I need 76 trombones.
Yeah, you need a test.
What practical actions can we take to improve my accessibility and search engine visibility?

Published in: Technology, Design
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Blogs, Accessibility, and SEO: Dispelling the Myths

  1. 1. Blogs, Accessibility, and SEO: Dispelling the Myths Scott Stawarz Technology Consultant co-founder @scottstawarzSaturday, March 20, 2010
  2. 2. Warm Up • Web Accessibility and Search Engine Optimization • Blogging Software and 508 / SEO • Myths • What can I do to improve my Accessibility and SEO?Saturday, March 20, 2010
  3. 3. define:web accessibility • wikipedia: Web Accessibility refers to the practice of making websites usable by people of all abilities and disabilities. • Section 508Saturday, March 20, 2010
  4. 4. define:seo • Search Engine Optimization The process of making a site and its content highly relevant for both search engines and searchers.Saturday, March 20, 2010
  5. 5. Doesn’t my blogging software do that?Saturday, March 20, 2010
  6. 6. For only three installments of only $19.99Saturday, March 20, 2010
  7. 7. For only three installments yt hs of only $19.99 M • I can guarantee you the Number 1 spot. • SEO is easy. Anyone can do it. • SEO is difficult. Only Experts can do it. • Once I trick the search engines, you’ll never have to worry about SEO again. • Rankings are absolute. • Your website will be submitted to 100’s of search engines, directories, and link swaps.Saturday, March 20, 2010
  8. 8. Wait, Wait... This is no ordinary lamp.Saturday, March 20, 2010
  9. 9. Wait, Wait... This is no ordinary lamp. y ths M • All you need are Meta Tags • Meta tags are not needed • You need / don’t need good HTML Structure, H1 tags • Web URL Structure doesn’t matter • Page Title vs Page Slug, vs Post TitleSaturday, March 20, 2010
  10. 10. Do I need 76 trombones?Saturday, March 20, 2010
  11. 11. Do I need 76 trombones? y ths M • Target your Site for the Search Engines. • Keyword Density. You need to write the keyword 76 times in your site. • Let’s trick the Search Engines (keyword stuffing, cloaking, Swap Pages)Saturday, March 20, 2010
  12. 12. Keyword Density Rules according to • Keyword in the beginning of the Title Tag and maybe a variation word. • Once in the H1 header tag • 3X in the body copy • Once in bold <strong> • Once in the alt of an image. • Once in the URL slug • Once in the meta description tag • Don’t use the keyword in links on this page to other pages.Saturday, March 20, 2010
  13. 13. Accessibility • Target Lawsuit • What can I do?Saturday, March 20, 2010
  14. 14. Yeah... you need a test.Saturday, March 20, 2010
  15. 15. Yeah, you need a test. • Lynx Browser • Google Webmaster Tools • Google Analytics • Voice Recognition • Internet Explorer, Google Chrome, Firefox, Safari, Opera • Bing, Google, Ask, SEO Rank CheckerSaturday, March 20, 2010
  16. 16. Practical Actions • Spend 80% of your time on creating new content. • Spend 20% of your time on SEO • Follow the Google SEO Guidelines • Use AltSaturday, March 20, 2010
  17. 17. Google Webmaster Guidelines • Identify keywords that your target audience will use to find you. • Write Fantastic, Unique Content. • Use the Page Title, Headings, Alt attribute, title attribute. • Fewer than 100 links on the page (maybe pair down your blogroll)Saturday, March 20, 2010
  18. 18. How to get links? • Be Controversial • Be First • Be Unique • Be Creative • Be Useful • Be YourselfSaturday, March 20, 2010
  19. 19. Cool Down • Accessibility • Search Engine Optimization • ActionsSaturday, March 20, 2010
  20. 20. Follow up Resources • Slides posted at • • • • • Any Questions?Saturday, March 20, 2010
  21. 21. Thank You. @scottstawarz http://octavity.comSaturday, March 20, 2010