Geographic target – first time home buyersNot the answer – just something to think about..Lets start with why. Why is it important to understand home buyers?
Before we get to the strategiesTalk about target market
Chapter 3: Home search processStatistics can tell us a lot
Home search statistics are valuableLet’s take a look at this from another angleWhat can Google tell us?
Root key word phrase “first time home buyer”
This doesn’t surprise meI have almost 4 years experience marketing to this demographic
Demographic is – FTHB looking for assistanceI know these strategies workMy own personal experience
Quick overview of these programs – What they are / who qualifiesHow to use in marketing – Generate home buyer calls / convert home buyer leads
Builder using CHF Platinum to advertise move-in cost after seller concessions - $1,745 or something
Product knowledge – it’s not what you know, it’s WHO you know
Programs are as powerful as your Ideas of how to use them
Over 10K visits a monthAlmost 2k about tax creditCity name – neighborhood nameStart conversations – think like FTHBYour lending partner will worry about qualifyingLeverage questions and conversation to generate calls and opportunities
Thank you for your timeDiscussion time
[contact page] Twitter, Facebook & LinkedIn – I would love to hear your feedback and success stories.
Buckets of Buyers Presentation
Bucketsof<br />Buyers<br />3 Secret Weapons for Attracting More Home Buyer Leads<br />
2010 NAR Buyer Report <br />1 out of every 2 buyers will <br />have a lot of questions!<br />
California Housing Finance Agency<br />Official State of CA FTHB Program<br />
CalHFA CHDAP Awesomesauce<br />3% of Purchase Price – Low %<br />No Payments for life of loan<br />Can Be Used for Down or Costs<br />Can be used w/ most programs<br />Requires 1% Down From Buyer<br />
CalHFA CHDAP Qualifying<br />Home Buyer in California<br />FTHB Requirement – 3 Years<br />Must be Owner Occupied<br />Income and Price Limits<br />30 Day Escrow Should Be OK<br />
CalHFA CHDAP Qualifying Limits<br />County Income Limits<br />Orange $73,250 to $138,150<br />Los Angeles $52,900 to $99,800<br />San Diego $63,400 to $119,600<br />Purchase Price Limits<br />Orange & LA $665,088<br />San Diego $635,696<br />
Bonus: 5 More Ideas<br />Tax Credit Alternative - Better?<br />Hyper local SEO for Bloggers?<br />Local educational workshops?<br />HomePath for investors?<br />Revive Stagnant buyers?<br />3 Reasons to call your database<br />