Blogging with Real Estate Market Data


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Presentation led by Scott Sambucci, VP of Data Analytics at Altos Research at Real Estate WordCamp, April 2010. Focuses on strategies on how to use real estate market data to reach clients and readers with interesting and unique content.

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  • Next question, just for my edification, “when you think about your marketing efforts, how do you prioritize A) lead gen B) lead conversion (into buyer or listing) C) closing transaction
  • Blogging with Real Estate Market Data

    1. 1. WordPress Solutions:<br />Altos Research<br />BlOGGING Strategies for reaching your real estate clients with MARKET data<br />
    2. 2. Who’s with you today?<br />Scott Sambucci, VP, Sales & Data Analytics<br /><br />(415) 931 7942<br />(888) 819-7775 x.3<br />Twitter: @AltosResearch<br /><br /><br />
    3. 3. Why is this Altos dude giving this session?<br />
    4. 4.
    5. 5.
    6. 6. The Only 3 Questions Consumers Ask<br />1. What’s for sale?<br />IDX Search<br />2. How much is my house worth?<br />CMA<br />3. How’s the market?<br />This is your opening!<br />What’s different about this question from the other two? <br />
    7. 7. When they ask, “How’s the market?”<br />“I want to participate, show me how I can/why I should?”<br />They know the market is bad…<br />But how is it good for them?<br />A “buying” signal <br />Buying your services – they need an expert<br />Compelling to action – they want guidance<br />
    8. 8. How & When to use Market Data<br />What’s going on out there?<br />Help me keep an eye on things!<br />Web & Social Media<br />What does my competition look like?<br />How quickly do I have to act?<br />Email and Drip<br />Listing Presentations<br />Buyers and Offers<br />
    9. 9. Principles & Technique:“Let Me Show You What I Mean”“What’s the market telling us?”<br />Be prepared<br />With clients, plan the story in advance <br />The story is your chance to engage<br />Be transparent<br />Address their unasked questions - honestly<br />Confused people don’t buy!<br />Be the expert<br />What aren’t they expecting?<br />Setting price, market time expectations<br />
    10. 10. Data = <br />Headlines?<br />
    11. 11. (Ginger Wilcox)<br />* Acknowledge local news source (SF Chronicle)<br />* Choose key statements<br />* Show the data!<br />* Provide your analysis.<br /><br />
    12. 12. Ask Consumer-based questions<br /><br />
    13. 13. Let the numbers do the talking…<br />My Naperville Homes Blog – Tony Lazzari<br />“Location is Everything” – Heather Elias<br />
    14. 14. “Call-to-Action”<br /><br /><br />
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    17. 17. “Bringing ‘em in the boat…” –Website Strategies for Lead Development<br />Dedicated Local Pages<br />Sample Reports<br />Lead Form Call to Action<br />Chart Widgets<br />Social Media<br />Blog Posts<br />Presentation: <br />“Hard Sell”<br />“Soft Sell”<br />Style: <br />Goals: <br />Relationships, inform<br />Convert visitors to leads<br />Approach: <br />Personality, quantity<br />High profile data, fewer options<br />
    18. 18. Where your clients spend time<br />YOU & <br />YOUR BLOG<br />
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    21. 21. More Than Just a Price Trend – Be Unique!<br />Setting seller expectations<br />Percent Price Decreased: “This is what happens to the over-pricers”<br />DoM: “here’s what we’re looking at…”<br />Buyer off the fence<br />Inventory: “You’re in the highest-demand segment”<br />Average vs. Median DoM: the best properties moving more quickly<br />
    22. 22. Be Specific!<br />
    23. 23. Setting the Price Right &Knowing the Market<br />% Price Decreased: Measures the number of active listings that<br />have experienced a price reduction in the last 90 days<br />
    24. 24. Understanding Buyer & Seller “Competition” (Inventory Trends: Davis, CA)<br />Never assume that your clients know the trends.<br />
    25. 25. Key Takeaways:<br />How do you answer, “How’s The Market?”<br />Use the data to illustrate your expertise<br />Clients want the insights/statistics/guidance no matter how you reach them: web, email, print, face-to-face<br />
    26. 26. Just For REWord Camp Attendees<br />Posting this presentation online to Slideshare<br />Send you a Personalized Market Report to use next week<br />Buyer Meetings coming up?<br />Listings Presentations<br />Sellers – helping them really see the market<br />
    27. 27. About Altos Research<br />
    28. 28. Who’s with you today?<br />Scott Sambucci, VP, Sales & Data Analytics<br /><br />(415) 931 7942<br />(888) 819-7775 x.3<br />Twitter: @AltosResearch<br /><br /><br />