Social Media 101

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  • Build brand awarenessInteract directly with customers and the marketLaunch promotionsDistribute newsGenerate leadsMonitor competitorsBuild linksConnect with thought-leadersFind out how the market perceives youEstablish thought-leadershipGather market researchFacilitate sales
  • Social Media 101

    1. 1. SOCIAL MEDIA<br />what it is.<br />why you should care.what you should do.<br />
    2. 2. OUR STORY<br /><ul><li>Approach marketing from sales and business perspective
    3. 3. Understand importance of top line and bottom line
    4. 4. Business strategists + talented marketing specialists</li></li></ul><li>WE’RE NOT CAKE DECORATORS<br />EXPENSIVE DESIGN<br />LACKING TRUE ROI<br />
    5. 5. WHAT IS SOCIAL MEDIA?<br />AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.<br />http://www.wikipedia.org<br />
    6. 6. IN OTHER WORDS…<br />PEOPLE INTERACTING AND HAVING CONVERSATIONS ONLINE.<br />
    7. 7. POWERINGCONVERSATIONS…<br /><ul><li> Blogs
    8. 8. Micro Blogs
    9. 9. Online Chat
    10. 10. RSS
    11. 11. Widgets
    12. 12. Social Networks
    13. 13. Social Bookmarks
    14. 14. Message Boards
    15. 15. Podcasts
    16. 16. Video Sharing Sites
    17. 17. Photo Sharing Sites
    18. 18. Virtual Worlds
    19. 19. Wikis</li></li></ul><li>(+)<br />(-)<br />WHY SHOULD YOU CARE?<br />
    20. 20. YOU.<br /><ul><li>B2B or B2C?
    21. 21. Just getting going or well established?
    22. 22. Your industries and target markets
    23. 23. Retail
    24. 24. Finance / Insurance
    25. 25. Medical / Healthcare
    26. 26. Technology
    27. 27. Hospitality
    28. 28. Food Services
    29. 29. Etc.</li></li></ul><li>(+)<br />(-)<br />WHY SHOULD YOU CARE?<br />
    30. 30. SOCIAL MEDIA IS NOT A FAD.<br />IT’S A FUNDAMENTAL<br />SHIFT IN THE WAY<br />WE COMMUNICATE.<br />
    31. 31. WHYELSE SHOULD YOU CARE?<br /><ul><li>IT’S HUGE: If Facebookwere a country, it would be the third most populated in the world, ahead of the United States and only behind China and India.
    32. 32. 500 BILLION: The number of minutes spent on Facebookper month.
    33. 33. 24 HOURS. The amount of video
    34. 34. uploaded to YouTube every minute.
    35. 35. 2 BILLION: Videos viewed per day.
    36. 36. 4 BILLION: The number of images hosted on Flickr.
    37. 37. 95: The percentage of companies using LinkedIn to find and attract employees. (Including yours truly)
    38. 38. 27 MILLION: The average number of “tweets” per day on Twitter.
    39. 39. 3: The # of weeks it took Google+ to hit 20 Million users</li></li></ul><li>ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS.<br />78% <br />OF PEOPLE TRUST<br />RECOMMENDATIONS OF OTHER CONSUMERS.<br />NIELSEN “TRUST IN ADVERTISING” REPORT<br />
    40. 40. <ul><li>Live
    41. 41. Work
    42. 42. Play
    43. 43. Learn
    44. 44. Share
    45. 45. Discover
    46. 46. Create
    47. 47. Complain
    48. 48. Celebrate
    49. 49. Mourn
    50. 50. Brag
    51. 51. Applaud
    52. 52. Influence
    53. 53. Collaborate
    54. 54. Investigate
    55. 55. Evaluate</li></ul>SOCIAL MEDIA IS<br />REDEFINING<br />VIRTUALLY<br />EVERYTHING,<br />INCLUDING<br />(BUT NOT LIMITED TO) HOW WE...<br />
    56. 56. GET ON THE TRAIN.<br />
    57. 57. TOOLS FORSUCCESS<br /><ul><li>Design & Branding Guidelines
    58. 58. Employee Training & Management
    59. 59. Metrics and ROI (Followers, Fans, Web Traffic, Search Visibility, Word of Mouth, Links, Page Ranks, SALES)
    60. 60. Monitoring (TweetDeck, HootSuite, Postling, Klout, Seesmic)
    61. 61. Campaign Calendar & Budget
    62. 62. Tools, Resources…& Celebrities</li></li></ul><li>BUT DON’T FORGET…<br />CONTENT IS KING.<br />
    63. 63. “Content is the new democracy and we the people, are ensuring that our voices are heard.”<br />Brian Solis, “The Social Media Manifesto”<br />
    64. 64. LISTEN: It’s a dialogue, not a monologue.<br />ENGAGE: Create opportunities for people to feel ownership of the brand.<br />BE REAL: Open, honest dialogue is the only policy.<br />BE RESPECTFUL: Or beware.<br />HAVE FUN: Have fun.<br />5RULES<br />
    65. 65. RULE6<br />ROI is OK. <br /><ul><li>Know which needles you want to move and how to track them.
    66. 66. Be strict and choose metrics that relate to your organization.
    67. 67. Sometimes QUALITY will outperform QUANTITY.</li></li></ul><li>OH YEAH…<br />ONE MORE THING.<br />In 2011, more people are using their mobile devices to socialize (91%) compared to the 79% of desktop users who do the same. <br />It appears that the mobile phone is actually a better platform for social networking than the PC. <br />But that’s for another day…<br />
    68. 68. #SUCCESSES & #FAILURES<br />
    69. 69.
    70. 70. GET IN TOUCH WITH US<br />Scott Salkin <br />Identity Studios Inc.<br />Office: 480.553.9235Mobile: 602.881.1718Twitter: www.twitter.com/scottsalkinLinkedIn: www.linkedin.com/in/scottsalkin<br />ssalkin@identitystudios.biz<br />Scottsdale Headquarters:<br />16435 N. Scottsdale Rd., Suite 195Scottsdale, AZ 85254<br />Phone:<br />1.877.675.8303<br />Email:<br />hello@identitystudios.biz<br />Web:<br />www.identitystudios.biz<br />

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