Build brand awarenessInteract directly with customers and the marketLaunch promotionsDistribute newsGenerate leadsMonitor competitorsBuild linksConnect with thought-leadersFind out how the market perceives youEstablish thought-leadershipGather market researchFacilitate sales
Social Media 101
SOCIAL MEDIA<br />what it is.<br />why you should care.what you should do.<br />
OUR STORY<br /><ul><li>Approach marketing from sales and business perspective
Understand importance of top line and bottom line
Business strategists + talented marketing specialists</li></li></ul><li>WE’RE NOT CAKE DECORATORS<br />EXPENSIVE DESIGN<br />LACKING TRUE ROI<br />
WHAT IS SOCIAL MEDIA?<br />AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.<br />http://www.wikipedia.org<br />
IN OTHER WORDS…<br />PEOPLE INTERACTING AND HAVING CONVERSATIONS ONLINE.<br />
4 BILLION: The number of images hosted on Flickr.
95: The percentage of companies using LinkedIn to find and attract employees. (Including yours truly)
27 MILLION: The average number of “tweets” per day on Twitter.
3: The # of weeks it took Google+ to hit 20 Million users</li></li></ul><li>ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS.<br />78% <br />OF PEOPLE TRUST<br />RECOMMENDATIONS OF OTHER CONSUMERS.<br />NIELSEN “TRUST IN ADVERTISING” REPORT<br />
Tools, Resources…& Celebrities</li></li></ul><li>BUT DON’T FORGET…<br />CONTENT IS KING.<br />
“Content is the new democracy and we the people, are ensuring that our voices are heard.”<br />Brian Solis, “The Social Media Manifesto”<br />
LISTEN: It’s a dialogue, not a monologue.<br />ENGAGE: Create opportunities for people to feel ownership of the brand.<br />BE REAL: Open, honest dialogue is the only policy.<br />BE RESPECTFUL: Or beware.<br />HAVE FUN: Have fun.<br />5RULES<br />
RULE6<br />ROI is OK. <br /><ul><li>Know which needles you want to move and how to track them.
Be strict and choose metrics that relate to your organization.
Sometimes QUALITY will outperform QUANTITY.</li></li></ul><li>OH YEAH…<br />ONE MORE THING.<br />In 2011, more people are using their mobile devices to socialize (91%) compared to the 79% of desktop users who do the same. <br />It appears that the mobile phone is actually a better platform for social networking than the PC. <br />But that’s for another day…<br />