Mobile Local Triggers


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Mobile Local Triggers

  1. 1. How to take advantage of search engines for your business.<br />
  2. 2. Who we are and why you should care.<br />We help brick & mortar businesses to get online and be mobile enabled.<br />We make it easy for potetial customers to find your local business.<br />
  3. 3. Today’s business owners are faced with an enormous problem<br />1. Search results are dominated by large corporations. <br />2. Lack of knowledge to develop a web campaign.<br />3. Belief they can’t compete on an economical basis.<br />4. Inability to make transition from traditional advertising medium.<br />
  4. 4. Before the internet<br />Connecting with customers meant advertising with: <br /><ul><li>Phone Directories
  5. 5. Newspaper
  6. 6. TV
  7. 7. Direct Mail
  8. 8. Telemarketing
  9. 9. Print Ads
  10. 10. Word of Mouth</li></li></ul><li>Times are rapidly changing<br />Traditional advertising mediums are loosing their effectiveness:<br /><ul><li>Phone Directory - Where is yours?
  11. 11. Newspapers - Declining Rapidly
  12. 12. TV - Sky Plus
  13. 13. Telemarketing - Do Not Call List
  14. 14. Direct Mail - 1%-2% Yield
  15. 15. Print Ads - Rising Costs
  16. 16. E-Mail - Spam</li></li></ul><li>The stats are astonishing<br /><ul><li>1 Trillion - Number of web pages in the world. *1
  17. 17. 50 - Percentage of small business without a website.
  18. 18. 78 - Percentage of households with two or more computers. *2
  19. 19. 82 - Percentage of local searches that result in offline action. *3
  20. 20. 0 - Without a web presence, you have 0% chance in connecting with local consumers performing online searches.</li></ul>*1 Google July 25,2008<br />*2 2007 Market Report by Jupiter<br />*3 Study by Comscore Networks (Click Z August 2nd, 2007)<br />
  21. 21. Having a website isn’t enough<br /><ul><li>How do people find it?
  22. 22. How do you drive traffic to a website?
  23. 23. Are you satisfied with your current web presence? </li></li></ul><li>Consumers are Talking about and Reviewing YOU!<br />
  24. 24. Local Search – A New Opportunity<br /><ul><li>71% of all UK adults use the Internet.
  25. 25. 91% of all Internet users use a search engine to find information.
  26. 26. Over 50% of all purchases are preceded by an Internet search.
  27. 27. 30 percent of all search queries contain a city, state or zip code.
  28. 28. There are 2.6 billion local searches a month.
  29. 29. What does this have to do with you?
  30. 30. You don’t need a website! (Although having one helps)</li></li></ul><li>Why Mobile?<br /><ul><li>There are 5 billion plus mobile phone users vs. only 1.8 billion Internet users (almost 3x in market size).
  31. 31. Of these users, 51 Million use smartphones.
  32. 32. There is a fundamental shift in how people are communicating.
  33. 33. Text open up rates are 95%.</li></li></ul><li>Not to mention<br /><ul><li>73% of new mobile phone buyers report that text messaging is the most important feature on their phone.
  34. 34. The typical mobile phone user now sends more text messages than mobile phone calls.
  35. 35. Gen Y and Z consider e-mail passe’.
  36. 36. In fact, some universities have stopped distributing e-mail accounts.
  37. 37. You can buy traffic for 5 pence a click!</li></li></ul><li>What consumers take with them<br />
  38. 38. Your smartphone is your next wallet<br />
  39. 39. Provide access to potential customers through Google Maps<br />
  40. 40. Provide access to potential customers through Review Sites<br />
  41. 41. Reviews on other sites show up in Google Places<br />
  42. 42. Our Services<br /><ul><li>Twitter accounts.
  43. 43. QR codes.
  44. 44. Foursquare.
  45. 45. Yelp.
  46. 46. YouTube.
  47. 47. SMS.
  48. 48. Email newsletters.
  49. 49. Mobile advertising
  50. 50. Set up local listings in Google Places.
  51. 51. Make sure all elements are there to get top placement.
  52. 52. Mobilise your business.
  53. 53. Mobile coupons.
  54. 54. Reviews.
  55. 55. Facebook places.
  56. 56. Facebook page.</li></li></ul><li>Review Process<br />
  57. 57. Our Simple Process<br />1. Review cards given to clients<br /><ul><li>Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These cards are posted to us for publication. </li></ul>2. Review cards published on the web<br /><ul><li>Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety or review sites (such as Google Places) so that consumers can find you when they are looking for a service provider.</li></ul>3. Review cards maximise your visibility<br /><ul><li>Reviews published on online websites maximise your company's visibility, credibility and search results. The more reviews you have, the better your results.</li></li></ul><li>A Comment on the Economy<br /> When times are bad for the economy, it can be a great time to start a business. In fact, more than half of the top companies in the world were started in a recession. These include Procter & Gamble, Disney, McDonald's, General Electric and Johnson & Johnson.<br />These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.<br />How do you take advantage of the opportunity? By being known - how do you get known? Marketing and promotion.<br />Without promotion something terrible happens...nothing.<br /> - PT Barnum<br />