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Zero to 60 :  Ford’s Social Media Story   Scott Monty ( @ScottMonty ) Global Digital Communications Ford Motor Company ( @...
 
 
Great products Great leaders Common elements of successful companies
“ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the wa...
Leadership
Ninety percent of social media is just showing up. It’s the other half that’s hard.
 
Accessibility
Transparency
Authenticity
Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing...
Making it happen
 
Out on the social web http://facebook.com/ford http://delicious.com/fomoco http://flickr.com/FordMotorCompany   http://scr...
Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing ...
Alan Mulally  on Twitter
 
 
 
PlaidNation.com
WeddingRoadTrip.com
 
 
 
Effective?
 
 
 
 
What’s next? <ul><li>Cross-training staff </li></ul><ul><li>Rolling it into other functions </li></ul><ul><li>Going for th...
Twitter: @ScottMonty Blog:  http://www.scottmonty.com   Facebook:  http://www.facebook.com/scottmonty This presentation is...
 
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Zero to 60: Ford's Social Media Story

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Presentation I gave to BlogWell in Minneapolis on August 13, 2009 on Ford's social media efforts to date.

Published in: Business, Sports, Technology

Zero to 60: Ford's Social Media Story

  1. Zero to 60 : Ford’s Social Media Story Scott Monty ( @ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
  2.  
  3.  
  4. Great products Great leaders Common elements of successful companies
  5. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  6. Leadership
  7. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  8.  
  9. Accessibility
  10. Transparency
  11. Authenticity
  12. Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.
  13. Making it happen
  14.  
  15. Out on the social web http://facebook.com/ford http://delicious.com/fomoco http://flickr.com/FordMotorCompany http://scribd.com/FordMotorCompany http://twitter.com/ford * http://upcoming.org/user/692359 http://autos.yahoo.com/newcars/reviews/ford.html http://youtube.com/ford http://youtube.com/fordvideo1
  16. Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
  17. Alan Mulally on Twitter
  18.  
  19.  
  20.  
  21. PlaidNation.com
  22. WeddingRoadTrip.com
  23.  
  24.  
  25.  
  26. Effective?
  27.  
  28.  
  29.  
  30.  
  31. What’s next? <ul><li>Cross-training staff </li></ul><ul><li>Rolling it into other functions </li></ul><ul><li>Going for the 1% </li></ul><ul><li>Connecting with enthusiasts </li></ul><ul><li>Update FordProposals.com </li></ul><ul><li>Listening to our community for suggestions </li></ul>
  32. Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty
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