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Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009]

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Keynote given to OMMA Global on September 21, 2009. Subject: social media strategy as told through Ford Motor Company's experience.

Published in: Business, Technology
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Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009]

  1. Zero to 60 : Social Media Strategy via Ford Scott Monty ( @ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
  2. We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
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  5. Great products Great leaders Common elements of successful companies
  6. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  7. Leadership
  8. Ninety percent of social media is just showing up. It’s the other half that’s hard.
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  10. Accessibility
  11. Transparency
  12. Authenticity
  13. Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.
  14. Making it happen
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  17. Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
  18. Alan Mulally on Twitter
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  21. apps.facebook.com/ford-fusion
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  23. the2010mustang.com
  24. PlaidNation.com
  25. WeddingRoadTrip.com
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  27. fiestamovement.com
  28. Effective?
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  35. What’s next? <ul><li>Cross-training staff </li></ul><ul><li>Rolling it into other functions </li></ul><ul><li>Going for the 1% </li></ul><ul><li>Connecting with enthusiasts </li></ul><ul><li>Update FordProposals.com </li></ul><ul><li>Listening to our community for suggestions </li></ul>
  36. Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty
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