Retailing Eco Salon Hair Care Products


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O'right puts green concepts into products, from materials, ingredients, designs, activities to experiences.

1. Use natural & ECOCERT organic ingredients: it does not cause environmental hormones but leaves an unpolluted environment to aquatic.
2. Use Soy Ink printing: Non-heavy metal, non-toxic, non-irritating smell and non-pollution.
3. Use recycled paper: We use certified ecology paper to make catalogues.
4. Use recyclable plastic bottles: Recycle and reuse.
5. Eco-carton with Green Mark: 80% made of recycled paper.
6. Product Label: Safe and non-toxic sticker with eco printing which comply with SGS and RoHS standards.

7. Use airbags to protect our goods while shipping: Reusable and recyclable.

8. Use reverse osmosis water filtration and operate under a germfree environment: Substitute the use of large amount of preservatives.

9. Barcode systems: Each product is given two barcodes, complete traceability system to ensure quality control.

10. Green Design: Developed 10L, 5L eco-packages and 1L refill pack to save 120,000 pcs of 400ml plastic bottle yearly.

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  • 每次使用 1000W 蒸氣機護髮 15 分鐘的碳排放量為 0.159kg 1000W×0. 25 小時 (15 分鐘 )÷1000 =0.25 KWH 0.25KWHx 0.636kg=0.159kg
  • 每顆二十年生大樹 的排碳量是 11~18kg , 我們通常都除以 11kg 就是種多少樹了 , 1,548,909 株二十年生大樹
  • Retailing Eco Salon Hair Care Products

    1. 1. Company Profile Green Hair Care
    2. 2. <ul><li>Company Overview & Brand Concept </li></ul><ul><li>Green Product & Product Control </li></ul><ul><li>CSR (Corporate Social Responsibility) </li></ul><ul><li>Value Creating </li></ul><ul><li>Future Prospects- Carbon Neutral Plan </li></ul><ul><li>Green Consumption </li></ul><ul><li>Q&A Session </li></ul>Outline
    3. 3. <ul><li>Company Overview & Brand Concept </li></ul><ul><li>Green Product & Product Control </li></ul><ul><li>CSR (Corporate Social Responsibility) </li></ul><ul><li>Value Creating </li></ul><ul><li>Future Prospects- Carbon Neutral Plan </li></ul><ul><li>Green Consumption </li></ul>Outline
    4. 4. Founded : March 8 th (International Working Women’s Day), 2002 Main Products : Green Hair Care Products Employees: 108 Sales Channels : Hair Salons No. of Customers : 7,000 salons (approx. 20,000 salons in Taiwan) Hsinchu Taichung Chiayi Tainan Kaohsiung Taipei Taoyuan Company Overview 8 Branches provide prompt services New Taipei
    5. 5. Organization Chart Div. Dept. Branch R&D Brand Communication Manufacturing OEM/ODM Executive Administration Human Resource General Affairs Info. Technology Administration Law Affairs China Sales O ’ right Domestic Sales BADOG Domestic Sales New Taipei Branch Taoyuan Branch Hsinchu Branch Taichung Branch Chiayi Branch Tainan Branch Southern Kaohsiung Branch Int ’ l Sales CEO Steven Ko Int ’ l OEM/ODM Domestic OEM/ODM Visual Communication Marketing Public Relations Procurement Production Logistics Quality Assurance F&A AC of Branch Office E-Commerce Taipei Branch Northern Kaohsiung Branch
    6. 6. 2005 2006 2007 Set up 7 branches and ID center Implemented Barcode & ERP systems Declared “ Everything is all right” as future prospects. Initiated our devotion to ECO-line & CSR Sponsored “Taiwan Fund for Children and Families” to help poor children Cleaned Kenting Beach to keep the Earth clean. 90 95 100 Staff 1 Sponsored Guo-An for Int’l Junior Football Tournament 110 Launched the brand, “BADOG”, to enter pet care market Milestone Awarded “The Brand Star” Executed the “Green Earth” Plan Sponsored “ORBIS Int’l” for saving sight of blindness children . 2008 2009 Awarded “Taiwan Superior Commercial Service Brand” by Taiwan Ministry of Economic Affairs 2010 1st Company granted “Carbon Foot Print Label” in Taiwan’s Cosmetics Industry Homeland Construction Project Sponsored the documentary & book publication of “Home” SGS ISO9001:2008 UK PAS2050 Foot Print Label Sight the New Green Salon Reforestation Project
    7. 7. “ right ” means everything is right, good and appropriate. Gray represents our steady and sensible business concepts. Logo Meaning “ O ” means all and perfect. It symbolizes the green Earth. Green represents our determination to protect the Earth. In brief, O’ right hopes everything is all right on the Earth !
    8. 8. 理念文化 Brand Concept Also the criteria for our brand design, development, production and marketing. Eco-friendly Natural Pure
    9. 9. “ Natural 、 Pure 、 Eco-friendly” Emphasize the balance between people and nature. 經營策略 Brand Concept
    10. 10. <ul><li>Company Overview & Brand Concept </li></ul><ul><li>Green Product & Product Control </li></ul><ul><li>CSR (Corporate Social Responsibility) </li></ul><ul><li>Value Creating </li></ul><ul><li>Future Prospects- Carbon Neutral Plan </li></ul><ul><li>Green Consumption </li></ul><ul><li>Q&A Session </li></ul>Outline
    11. 11. 綠色產品 Green Product O’right puts green concepts into products, from materials , ingredients , designs and activities . Green Hair Care
    12. 12. Natural Organic Ingredients Use ECOCERT and USDA organic ingredients , harmless to the nature. 綠色產品 Green Product
    13. 13. Eco Design We make a great difference in product design. It looks simple but unique . Also, it’s eye catching. 綠色產品 Green Product Recyclable bottles - HDPE
    14. 14. Food grade packaging Eco Design Recyclable bottles- PETG 綠色產品 Green Product
    15. 15. Eco Design FREN eco-handbags 綠色產品 Green Product <ul><li>Reduce the use of 100,000 paper bags. </li></ul><ul><li>Save 90 trees every year. </li></ul><ul><li>Biodegradable materials. </li></ul>
    16. 16. Eco Design Green Mark ECO-Carton, made of 80% recycled paper. 綠色產品 Taiwan Eco Symbol Green Product
    17. 17. Eco Design Use eco-airbags instead of Styrofoam. Not only save the space but also reduce the pollution. 綠色產品 Green Product LDPE 4 recyclable material
    18. 18. Eco Material Soy ink printing + ecology paper 碳 足 跡 產 品 Green Product All the marketing materials such as catalogues, leaflets are printed by ecology paper and with soy ink.
    19. 19. Value-creating - Green Product Eco-label Both sticker and printing ink are certified by SGS RoHS compliance 產品理念 Green Product
    20. 20. 搶 救 日 月 潭 Illustration of Sun Moon Lake covered by a great number of plastic bottles. Green Product Save Our Lake
    21. 21. <ul><li>Reduce Carbon Emission: </li></ul><ul><li>Dimethicone Free, Blow-dry time shortened. </li></ul><ul><li>Electricity usage reduction on hair dryer, diffuser & air-con. </li></ul><ul><li>Conserve Energy & Water: </li></ul><ul><li>With fine lather, easy to rinse off. </li></ul>Save Lakes Green Product ECO-Packaging Innovation 1st company obtains the shampoo packaging patent in Taiwan. Patent No.: D133527 A 10-Liter package equals 25 bottles of 400ml shampoo O’right saves 120,000 bottles per year!! 10 Liter 400 ml = 25 X
    22. 22. - White Tea Hair Treatment Set - Gingko Hair Treatment Set With ECOCERT or USDA organic ingredients, providing excellent anti-oxidization. Its professional deep repairing benefits restores hair strength and elasticity. Innovative ice treatment – for summer use: Chill Hair Treatment set to 5-10 ℃ for an instant cooling effect that helps tighten hair scales with excellent results. Warm treatment – for autumn and winter use: Soak Hair Treatment set in 35-40 ℃ warm water for a cozy, comforting experience. It also helps to restore hair moisture. 產品理念 Green Product Innovative Product & Service - ECO Organic Hair Repair
    23. 23.   -> Reduces 46,716,000 kg CO 2 of emissions per year.  -> Equals to plant 4,246,909 trees for the Earth per year.  -> Equals to the forest size of 4,576 FIFA World Cup stadiums. Calculation Formula: Having a hair treatment for 15 min. with 1000W hair steamer, emits 0.1557 kg of CO 2 1000W × 0. 25 hr (15 min) ÷1000 = 0.25 KWH 0.25 KWH x 0.636 kg = 0.1557 kg If Taiwan hair salons all used steamers for hair treatment, the total CO 2 emissions would be 46,716,000 kg per year. (0.1557 kg + 0.2336 kg) × 500 (person-time)× 12 months × 20,000 salons = 46,716,000kg   If Taiwan hair salons all used O’right Eco Hair Treatments, it would equal to plant 4,246,909 trees for the Earth per year. 46,716,000 kg ÷ 11 kg = 4,246,909 trees Innovated Eco Hair Treatment Green Product
    24. 24. <ul><li>Cost down </li></ul><ul><li>Serve more customers at a time </li></ul><ul><li>Save Energy </li></ul><ul><li>No cost for hair steamer </li></ul><ul><li>Value Up </li></ul><ul><li>Plug off , Low CO 2 & ECO </li></ul><ul><li>Lowest CO 2 Hair Treatment </li></ul><ul><li>Raise customer’s satisfaction </li></ul>Organic White Tea/ Ginkgo Hair Treatment Carbon Footprint ECO Hair Treatment Creates More Values and Hair Treatment Profits! NTD1,000 -> NTD1,200~1,500 Raise Hair Treatment Pricing (long hair) Value up - Cost down = More margins Innovated Eco Hair Treatment Green Product =USD35 -> USD40~50
    25. 25. Innovative Product & Service <ul><li>ECO Cold Perm Lotion BRINGS: </li></ul><ul><li>Consumer: A healthy & shiny hair </li></ul><ul><li>Salon: Energy & Money saving, environmental protection </li></ul>產品理念 Green Product General Cold Perm Lotion Unhealthy & Damaged hair ECO Cold Perm Lotion Healthy & Shiny Hair
    26. 26. Barcode System Each product comprises 2 barcode labels. origin of raw materials ->production-> delivery -> marketing-> quality trace. Product Control Product Information Traceability Barcode International barcode (POS)
    27. 27. <ul><li>Company Overview & Brand Concept </li></ul><ul><li>Green Product & Product Control </li></ul><ul><li>CSR (Corporate Social Responsibility) </li></ul><ul><li>Value Creating </li></ul><ul><li>Future Prospects- Carbon Neutral Plan </li></ul><ul><li>Green Consumption </li></ul><ul><li>Q&A Session </li></ul>Outline
    28. 28. 價值創造 CSR Corporate Social Responsibility Focus on public welfare activities of Future Generation Concern in marketing campaigns.
    29. 29. Taiwan Fund for Children and Families Program: In 2007, we sponsored US$455,200 worth of products and cash to help impoverished children and foster the next generations. CSR 二、 管理維護 品牌行銷密集度
    30. 30. ORBIS Program: Cooperate Sponsors: In 2008, we sponsored ORBIS US$627,600 worth of products and cash for saving sight of blindness children. CSR 二、 管理維護 品牌行銷密集度
    31. 31. CSR Sponsored Guo-An Elementary School attend International Junior Football Tournament in 2009. 二、 管理維護 品牌行銷密集度
    32. 32. Homeland Construction Project CSR In 2010, we sponsored “Association of Pingtung Indigenous Culture and Education” to rebuild joyful learning environments for children in typhoon-stricken regions with US$214,400 worth of products and cash. Homeland Construction
    33. 33. CSR CSR Focus on Green Activities in marketing campaigns. 二、 管理維護 品牌行銷密集度
    34. 34. In 2008, we went to Kenting Beach to keep environment. CSR 二、 管理維護 品牌行銷密集度
    35. 35. ” HOME”- Documentary In 2009, we sponsored the premiere of “HOME”. Invited 1,200 customers to participate and make the Eco Promise together. “We love the earth, we keep it green!” CSR
    36. 36. HOME 贊 助 廠 商 Gucci Organic T-shirt O’right Cleansing Set Sponsor list of HOME: Limited Edition CSR
    37. 37. O’right Customers CSR 二、 管理維護 顧客關係管理
    38. 38. 價值創造 CSR “ HOME” - Book Support the concept of saving the Earth - We all have the power to change.
    39. 39. 社會企業責任 CSR “ HOME” - Book To show our continuous support, we sponsored the publication of the continuation of “Home”. It helps us understand what we can do to make our Earth greener and better.
    40. 40. 社會企業責任 CSR “ ±2℃ ” – Taiwan’s first documentary of environmental protection In 2010, we sponsored the DVD duplication of “ ±2℃” . To advocate the importance of environmental protection and send to the customers as complimentary DVDs.
    41. 41. 2010 Sight the New Green Salons Value Creating Carbon Neutral Plan CSR <ul><li>10 seminars were held in Taiwan </li></ul><ul><li>More than 1,700 customers attended </li></ul>
    42. 42. 2010 Reforestation Project - O’right cooperated with NTU Experimental Forest
    43. 43. 緣起 Change the world, one step at a time! In 2010, we sponsored the tree planting activity. To raise consumers and enterprises’ environmental awareness to create a green homeland. CSR Cut Co2 Emissions 17,038 tons/per year
    44. 44. Outline <ul><li>Company Overview & Brand Concept </li></ul><ul><li>Green Product & Product Control </li></ul><ul><li>CSR (Corporate Social Responsibility) </li></ul><ul><li>Value Creating </li></ul><ul><li>Future Prospects- Carbon Neutral Plan </li></ul><ul><li>Green Consumption </li></ul><ul><li>Q&A Session </li></ul>
    45. 45. 價值創造 Taiwan Vice President (left) with O’right CEO (right) Value Creating The press released on Office of the President’s website, Taiwan The first hair care company awarded “Taiwan Superior Commercial Service Brand” from government.
    46. 46. <ul><li>World’s first SME passed “Product Carbon Footprint” verification </li></ul><ul><li>World’s first bottle of shampoo passed “Product Carbon Footprint” verification </li></ul>碳中和計畫 Value Creating Taiwan Premier (left) with O’right CEO (right)
    47. 47. Carbon Tracking Cradle to Grave - Carbon Footprint Verification Value Creating End User Origin of raw materials (cradle) Delivery Manufacture Disposal &Recycling (Grave) Customers
    48. 48. From customers use to disposal: 602g Practical CO 2 emission : 789g EPA labeling requirement: 800g Materials Manufacture Delivery Disposal & recycling CO 2 Emission Green Tea Shampoo (Organic) 400ml Manufacture & Delivery :187g only customer use Value Creating
    49. 49. Outline <ul><li>Company Overview & Brand Concept </li></ul><ul><li>Green Product & Product Control </li></ul><ul><li>CSR (Corporate Social Responsibility) </li></ul><ul><li>Value Creating </li></ul><ul><li>Future Prospects- Carbon Neutral Plan </li></ul><ul><li>Green Consumption </li></ul><ul><li>Q&A Session </li></ul>
    50. 50. Reducing carbon emission from transportation Use local raw materials to reduce international shipping. Origin of raw material Manufacture Carbon neutral factory By using solar, wind power and recycled water to reduce carbon emission and the use of energy. Delivery “ Tree in a shampoo bottle” Using biodegradable materials rather than the recyclable ones. Deposal & Recycling Public speaking tour Promoting the importance of keeping environment green to customers. End User Customers Developing greener and low carbon products. Cradle to Cradle
    51. 51. The bottle decomposing and seed sprouting condition depends on the temperature, humidity and nutrients of the soil. 瓶中樹 1 : Bury empty used Seed Bottle into soil <ul><ul><li>2 : 6 months later, bottle </li></ul></ul><ul><ul><li>starts to decompose. </li></ul></ul>3 : Bottle is almost decomposed after 12 months and the seed sprouts. O’right developed the first shampoo bottle which can grow a tree after being buried into soil. Carbon Neutral Plan Tree in the Shampoo Bottle
    52. 52. 瓶 中 樹 0 month 2 months 8 months 12 months Illustrations of biodegradable plastic bottle decomposing. Carbon Neutral Plan Tree in the Shampoo Bottle
    53. 53. 碳中和計畫 Media news of “Tree in the bottle” CTV TVBS ETTV iSET UDN Newspaper Carbon Neutral Plan
    54. 54. Greener . Low Carbon GMP/ Carbon Neutral Factory <ul><li>ISO 9001 </li></ul><ul><li>ISO 14001 </li></ul><ul><li>ISO 22716 </li></ul><ul><li>GMP </li></ul><ul><li>Green Building </li></ul><ul><li>Carbon Neutral Plan </li></ul>O’right Factory-3D Look Carbon Neutral Plan <ul><li>GMP green factory will be completed in 2011. </li></ul><ul><li>Wind and solar power will be applied to manufacture. </li></ul><ul><li>Water Recycle System will be designed and included. </li></ul><ul><li>Make products more eco-friendly and greener. </li></ul>
    55. 55. Outline <ul><li>Company Overview & Brand Concept </li></ul><ul><li>Green Product & Product Control </li></ul><ul><li>CSR (Corporate Social Responsibility) </li></ul><ul><li>Value Creating </li></ul><ul><li>Future Prospects- Carbon Neutral Plan </li></ul><ul><li>Green Consumption </li></ul><ul><li>Q&A Session </li></ul>
    56. 56. Serve competition and snatches of low priced chain stores have made the prices more competitive and margins compressed. The market will decide what kinds of salon will survive in the trend of green consumption. The demands of green salon will be definitely much more than needs. Consumers are awaiting options from salons. Dedicate to CSR Marketing and devote to raise consumers’ values & brand image. Differentiation | Create higher values! O’right Observation on Hair Salon Industry Cut CO 2 |Make more profits! Energy use and product cost are the key for salons to get more profits. Charity Activity | Raise Corporation Image! Green Opportunity | Offer More Options! Green Consumption
    57. 57. Green Consumption Green Consumption The Word’s Leading Green Products SGS ISO9001 Int’l Quality Management System Certification Taiwan Patent Certification for 5 patents ECOCERT Organic Ingredient Certification UK PAS2050 Product Carbon Foot Print Verification Taiwan Carbon Footprint Certification USDA Organic Ingredient Certification Taiwan Superior Commercial Brand
    58. 58. <ul><li>World’s first SME (Small Medium Enterprise) passed “Product Carbon Footprint” verification. </li></ul><ul><li>World’s first bottle of shampoo passed “Product Carbon Footprint” verification. </li></ul><ul><li>World’s first bottle of shampoo passed UK2050 “Product Carbon Footprint ” verification. </li></ul><ul><li>World’s first hair tonic developed according male & female’s needs. </li></ul><ul><li>World’s first Eco Bottle of “Tree in the Bottle” launched in 2010. </li></ul><ul><li>World’s first hair care brand indicates the percentage of natural ingredients on product packaging. </li></ul><ul><li>Taiwan’s first brand executes Green Supply Chain. </li></ul><ul><li>Taiwan’s first hair care brand obtained 5 patents on its shampoo in Taiwan. </li></ul><ul><li>Taiwan’s first company launched the design of “ Seed Paper”. </li></ul><ul><li>Taiwan’s first bottle of professional shampoo packaging(10L) obtained Taiwan’s patent certification </li></ul>O’right Green Supply Chain makes products BETTER! Green Consumption
    59. 59. <ul><ul><li>Products obtained SGS ISO9001 2008 Int’l quality management system certification </li></ul></ul><ul><ul><li>Products use ECOCERT & USDA organic ingredients </li></ul></ul><ul><ul><li>All products use recyclable ECO plastic bottle and food grade ECO bottle </li></ul></ul><ul><ul><li>All product bottles printed with RoHS-compliant ECO ink </li></ul></ul><ul><ul><li>Use ecology paper and FSC ( Forest Stewardship Council ) certified paper to make catalogues </li></ul></ul><ul><ul><li>Use soy ink to print catalogues </li></ul></ul><ul><ul><li>Use Eco-cartons which made of 80% recycled paper </li></ul></ul><ul><ul><li>Use reusable and recyclable airbags to protect goods while shipping. </li></ul></ul><ul><ul><li>Product labels and ink passed SGS inspection </li></ul></ul><ul><ul><li>Developed Fren Eco handbag </li></ul></ul>O’right Green Supply Chain makes products BETTER! Green Consumption
    60. 60. Q & A