First things ﬁrst, THANK YOU for bringing me
into the mix. This project is right up my alley. Not
only does it play to my strengths and sensibilities
as a ﬁlmmaker, it appeals to my endless
fascination with subcultures. It’s hard to ﬁnd a
crowd that’s more obsessive and excitable than
hard core fantasy football players. And I love the
intense camaraderie, competitiveness — and
comedy! — it fosters. It’s comedic gold, and I
know exactly how to mine the humor.
That said, I’d like to dive into the various
elements of my approach.
It’s impossible to overstate the importance of great casting in
a campaign like this. Paramount to all other aspects of the
production, these spots will ultimately succeed based upon the
performances of the actors.
We’re looking for regular dudes from a variety of backgrounds.
Mid-20s to early 30s. They're on the right side of the looks
spectrum, but deﬁnitely not too good looking. They have
interesting faces and memorable features. They’re real,
relatable and instantly likable. These are people we know and
hang out with.
I’m always looking for actors who can play the comedic
gamut… from naturalistic to highly inﬂected… from believable
to broad. I ﬁnd that the more versatile they are, the more open
they are to the moment.
The scripted lines are great, but whenever possible, I love to
work with talented improvisational actors, as they always bring
something special to the proceedings. Through my
connections with Upright Citizens Brigade and The
Groundlings, along with a fairly thorough casting process, we
will be sure to have many gifted actors from which to choose.
In terms of WHO these characters are, simply put, they’re the
best of friends… thick as thieves. Their friendship has been
forged by much more than fantasy football. They went to the
same school… lived in the same dorm… dated the same girls…
hated the same teachers. They share a quick wit and shorthand
humor, and take great pleasure in calling each other out.
Their social hierarchy is egalitarian… akin to a game of Jenga.
Nobody rides high for too long. Someone always steps up to
tear you down… reminding you that you’re a bedwetter or have
bad breath or questionable taste in movies.
But if there’s one person who consistently tries to be the leader
of the pack, it’s Jeﬀ. He feels a little superior. He’s the kind of
guy that does a Tough Mudder and doesn’t shut up about it.
Terry is hopelessly out of touch. He’s given to ﬂights of fancy.
He plays didgeridoo didgeri-dont. He reads Rimbaud in the
original French and goes to poetry slams. He has a history of
ridiculous facial hair.
So when Terry blows the fantasy draft, his friends are relentless.
They never miss a chance to remind him. And they never will.
This is a running joke that will never tire. It’s his Scarlett Letter.
(One of them, anyway.)
We will be shooting the same bunch of guys in both spots. We’ll
see Steve and Terry in the background of ‘Fantasy Fantasy.’
And we’ll see Jeﬀ in the background of ‘Drafter’s Remorse.’ It
will be fun for the audience to notice the guys from the other
spots and make it feel like a more cohesive campaign.
Comedy has traditionally been the bastard stepchild with
regard to cinematography, and to be honest, I have no idea
why. There’s no real functional reason, or good explanation for
why most comedic content feels over-lit, ﬂat and dull. We don’t
want any of that.
I like to transport viewers with frames that feel ﬁlmic and artful.
Great attention will be paid to composition, lighting, camera
moves - and I’ll bump up the contrast - to ensure every frame
looks rich, cinematic and striking. The goal is to transport the
viewers into the fantasy, so to speak.
Though our boardroom and Wild Wings scenes are ﬁlmed
diﬀerently, one as fantasy and the other reality, they should
both feel awesome.
In the the boardroom, everything is ﬂuid, slow mo,
exaggerated, glossy and over-the-top. The boardroom is like
something out of Spectre… with the outrageous propping of a
hip hop video.
Wild Wings, on the other hand, will be handheld. There’s a
palpable energy and excitement. People are screaming. The
camera has movement and momentum. Still, it will look
striking, cinematic, amazing.
(Note: I know you wanted to use a visual hook like a cloud
mortise to denote the boardroom is a dream, but I’d actually
prefer not to do that. If we immediately know it's fantasy, I
don't think the moments will play as comedically, and the
transition to reality will be less funny and impactful as well.)
This is a really fun one. We open in Jeﬀ’s daydream…
and not surprisingly, he’s the center of the universe…
even Antonio Brown’s. He’s treated like royalty from
the NFL star as his friends look on in stunned silence,
their faces betraying a mix of shock and awe.
Jeﬀ is lapping it up… playing the part. And we can
really play with fun facial expressions. For instance,
when Antonio serves him Pepsi, he turns to his
friends with a withering stare as if to say:
PEPSI IS THE GREATEST THING EVER AND NO
YOU CAN’T HAVE ANY… YOU PLEBES.
Again, it comes down to great casting. We want Jeﬀ
to try diﬀerent performances so that we have options
in the edit.
Terry blew it… plain and simple. He didn’t draft
Antonio Brown, and this was a pretty dumb move.
He knows it. His friends know it. And whenever
Antonio Brown scores a touchdown, he feels it. The
Buﬀalo Wild Wings crowd roars; Jeﬀ cringes. His
friends look at him as if to say ‘Dumbass!’
Antonio Brown looks at him as if to say, ‘How could
you?’ I love the idea of our superstar being bummed
out that Terry didn’t draft him. It’s really funny.
Especially if the humor is bone dry.
Antonio’s expressions or body language shouldn’t
feel over-the-top or exaggerated. Less is more in
this case. The very fact he’s not celebrating his
successes with the raucous crowd is funny enough.
I would absolutely love to direct this campaign. The more I
think about it, the more excited I become. This kind of comedy
is right up my alley, and I’m thrilled by the opportunity to work
with you to bring it to life.
Let’s talk soon!