Mobile apps must die

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Talk I gave on 11 September 2011 at BDConf

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  • Scott, let me totally disagree with you. In my opinion exactly mobile apps. are the future. As I saw your post is a bit old, dated from 201. If you have to give your updated opinion now, in 2017, what will it be? For me the picture changed a lot! Mobile apps, are totally overwhelming desktop ones.
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  • (cont comment, sorry posted too early) We are right now in the mobile app revolution. We too, at ubisend, believe apps must die. We believe they must be replaced by conversational apps where the user can interact instead of navigating in a new app. Good stuff!
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  • Thought provoking slides Scott! Can't believe you shared these in 2011 ... :)
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  • The Mobile App Masterplan: Learn how to make excellent money selling apps and quit your job (no coding required) (Online Business Collection Book 1) --- http://amzn.to/1ZgA0hd
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  • Mobile Strike --- http://amzn.to/1nZstWt
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  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • So to start, let’s look at the core problems of native apps, purely from a user value/experience point of view\n
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  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
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  • But at times this feels like a loosing battle, just like HMTL will always chase native, the Browser OS will always chase the native OS. What we really need, is PhoneGap built into the phone, not wrapped around our code. What we need is a ChromePhone...or Opera\nBut this is why we need to talk about this! What if Google, or Opera anounced a web phone?\n
  • But at times this feels like a loosing battle, just like HMTL will always chase native, the Browser OS will always chase the native OS. What we really need, is PhoneGap built into the phone, not wrapped around our code. What we need is a ChromePhone...or Opera\nBut this is why we need to talk about this! What if Google, or Opera anounced a web phone?\n
  • Apps are only secondarily about innovation, they are primarily about control and dominance \n ‘use once’ (no install, use/forget) \nEffortless discovery NFC BT4 RFID (~10 yards)\n
  • Apps are only secondarily about innovation, they are primarily about control and dominance \n ‘use once’ (no install, use/forget) \nEffortless discovery NFC BT4 RFID (~10 yards)\n
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  • Mobile apps must die

    1. Why Mobile Apps must dieScott JensonBDConf 12 Sept 2011@scottjenson
    2. Hello
    3. mobile apps die?...really?
    4. mobile apps die?...really?Beyond Mobile blog
    5. “The history of mobile phoneshas been a long slow process ofcopying on the desktop and thensheepishly realizing that it justdoesn’t quite work right.”
    6. “The history of mobile phoneshas been a long slow process ofcopying on the desktop and thensheepishly realizing that it justdoesn’t quite work right.” Me
    7. Apps =
    8. Native vs Web
    9. Native vs Webtreadmill
    10. Native vs WebtreadmillNative >Web
    11. Native vs WebtreadmillNative >Web porting pain
    12. Native vs WebtreadmillNative >Web porting pain
    13. This creates four ‘visionaries’
    14. This creates four ‘visionaries’ Fanboi (single platform)
    15. This creates four ‘visionaries’ Uber Capitalist (brute force)
    16. This creates four ‘visionaries’ Web Pragmatist (just copes)
    17. This creates four ‘visionaries’ Web Enthusiast (change agent)
    18. Native
    19. Native Web
    20. Native Web
    21. Native Web How can we move forward?
    22. Apps require too much user action
    23. Problem 1: App Management
    24. Problem 1: App Management
    25. Problem 1: App Management Store Product Web site
    26. Problem 1: App Management Store Product Web site
    27. Problem 1: App Management Store Product Web site
    28. gps
    29. gps
    30. gpsProblem 2:“Zombie Apocalypse of smartdevices”
    31. Just-in-timeinteraction
    32. Haven’t we seen this before?
    33. Haven’t we seen this before?
    34. Haven’t we seen this before?
    35. Haven’t we seen this before? Indexing vs Ranking
    36. So what do I want?
    37. So what do I want?
    38. So what do I want?Move the conversation
    39. So what do I want?Move the conversationOpen source innovation in mobile
    40. So what do I want?Move the conversationOpen source innovation in mobileDiscuss some possible solutions...
    41. Suggestion 1: Break the ‘browserghetto’
    42. Suggestion 1: Break the ‘browserghetto’
    43. Suggestion 1: Break the ‘browserghetto’ Window parity Background processing Fingerprinting
    44. Suggestion 1: Break the ‘browserghetto’ Window parity Background processing Fingerprinting Hell, Implement the damn spe
    45. Suggestion 1: Break the ‘browserghetto’ Window parity Background processing Fingerprinting Hell, Implement the damn spe What are WE going to do?
    46. The patient always stops bleeding
    47. The patient always stops bleedingCompanies always stop using proprietary tech
    48. The Anti-Phone
    49. Suggestion 2: Discovery service
    50. Suggestion 2: Discovery service “Opportunistic Cluster”
    51. Suggestion 2: Discovery service That one “Opportunistic Cluster”
    52. Toyota Prius 68 Maria Jenson Musée du LouvreT-Mobile Clear Bang & OlufsonNotifications Justine CrêpesNotifications from David New SMSNotifications New SMS from David New SMS from David 3G 2:12 PM
    53. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes JustineNotificationsNotifications New SMS from David New SMS from David 3G 2:12 PMT-Mobile ClearNotifications New SMS from David
    54. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes JustineNotificationsNotifications New SMS from David New SMS from David 3G 2:12 PM
    55. 68 Musée du Louvre Crêpes JustineNotifications New SMS from David 3G 2:12 PMT-Mobile ClearNearby Toyota Prius Maria Jenson Bang & OlufsonNotifications New SMS from David
    56. 68 Musée du Louvre Crêpes JustineNotifications New SMS from David 3G 2:12 PM
    57. 3G 2:12 PMT-Mobile ClearNearby Palais Royal 68 Musée du Louvre Crêpes JustineNotifications New SMS from David
    58. 3G 2:12 PM
    59. Why Mobile Apps must die
    60. Why Mobile Apps must die1. Apps prevent Just-in-timeinteraction2. Smart devices will overwhelmapps3. The browser ghetto must go away4. A discovery service is the next‘Google’

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