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Mobile apps must die

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Mobile apps must die

  1. Why Mobile Apps must die Scott Jenson BDConf 12 Sept 2011 @scottjenson
  2. Hello
  3. mobile apps die? ...really?
  4. mobile apps die? ...really? Beyond Mobile blog
  5. “The history of mobile phones has been a long slow process of copying on the desktop and then sheepishly realizing that it just doesn’t quite work right.”
  6. “The history of mobile phones has been a long slow process of copying on the desktop and then sheepishly realizing that it just doesn’t quite work right.” Me
  7. Apps =
  8. Native vs Web
  9. Native vs Webtreadmill
  10. Native vs Webtreadmill Native > Web
  11. Native vs Webtreadmill Native > Web porting pain
  12. Native vs Webtreadmill Native > Web porting pain
  13. This creates four ‘visionaries’
  14. This creates four ‘visionaries’ Fanboi (single platform)
  15. This creates four ‘visionaries’ Uber Capitalist (brute force)
  16. This creates four ‘visionaries’ Web Pragmatist (just copes)
  17. This creates four ‘visionaries’ Web Enthusiast (change agent)
  18. Native
  19. Native Web
  20. Native Web
  21. Native Web How can we move forward?
  22. Apps require too much user action
  23. Problem 1: App Management
  24. Problem 1: App Management
  25. Problem 1: App Management Store Product Web site
  26. Problem 1: App Management Store Product Web site
  27. Problem 1: App Management Store Product Web site
  28. gps
  29. gps
  30. gps Problem 2: “Zombie Apocalypse of smart devices”
  31. Just-in-time interaction
  32. Haven’t we seen this before?
  33. Haven’t we seen this before?
  34. Haven’t we seen this before?
  35. Haven’t we seen this before? Indexing vs Ranking
  36. So what do I want?
  37. So what do I want?
  38. So what do I want? Move the conversation
  39. So what do I want? Move the conversation Open source innovation in mobile
  40. So what do I want? Move the conversation Open source innovation in mobile Discuss some possible solutions...
  41. Suggestion 1: Break the ‘browser ghetto’
  42. Suggestion 1: Break the ‘browser ghetto’
  43. Suggestion 1: Break the ‘browser ghetto’ Window parity Background processing Fingerprinting
  44. Suggestion 1: Break the ‘browser ghetto’ Window parity Background processing Fingerprinting Hell, Implement the damn spe
  45. Suggestion 1: Break the ‘browser ghetto’ Window parity Background processing Fingerprinting Hell, Implement the damn spe What are WE going to do?
  46. The patient always stops bleeding
  47. The patient always stops bleeding Companies always stop using proprietary tech
  48. The Anti-Phone
  49. Suggestion 2: Discovery service
  50. Suggestion 2: Discovery service “Opportunistic Cluster”
  51. Suggestion 2: Discovery service That one “Opportunistic Cluster”
  52. Toyota Prius 68 Maria Jenson Musée du Louvre T-Mobile Clear Bang & Olufson Notifications Justine Crêpes Notifications from David New SMS Notifications New SMS from David New SMS from David 3G 2:12 PM
  53. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes Justine Notifications Notifications New SMS from David New SMS from David 3G 2:12 PM T-Mobile Clear Notifications New SMS from David
  54. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes Justine Notifications Notifications New SMS from David New SMS from David 3G 2:12 PM
  55. 68 Musée du Louvre Crêpes Justine Notifications New SMS from David 3G 2:12 PM T-Mobile Clear Nearby Toyota Prius Maria Jenson Bang & Olufson Notifications New SMS from David
  56. 68 Musée du Louvre Crêpes Justine Notifications New SMS from David 3G 2:12 PM
  57. 3G 2:12 PM T-Mobile Clear Nearby Palais Royal 68 Musée du Louvre Crêpes Justine Notifications New SMS from David
  58. 3G 2:12 PM
  59. Why Mobile Apps must die
  60. Why Mobile Apps must die 1. Apps prevent Just-in-time interaction 2. Smart devices will overwhelm apps 3. The browser ghetto must go away 4. A discovery service is the next ‘Google’

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  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • But what does it mean to be Russell? What does it mean to dream? \nNative apps represent the cutting edge, Web overlaps, and can do so much, but isn’t given a chance. All these APIs are moving the overlap, but the Native crowd still won’t have it. But there is something else I need to mention, we are actually fighting ourselves...\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • How can mobile web do something that apps can’t touch\n
  • So to start, let’s look at the core problems of native apps, purely from a user value/experience point of view\n
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  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • Users are simply going to self select their apps 1. user has to know which app 2. Self limiting\nKind of like Dunbar’s number, but for apps\nHow many people run through your installed apps and cull out the unused ones?\nThis is the virtual memory of our generation\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • And it’s getting worse. Most of us are in the upper left, thinking things are fine\nBut these new apps/techologies are coming and it’s not working!\nIt just doesn’t make sense to download apps for bus stop/posters/rental cars\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • Just-in-time\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • It’s effectively a search/ranking problem\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
  • We are stuck in a musty old metaphore carried over from 1980’s desktops\n
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  • But at times this feels like a loosing battle, just like HMTL will always chase native, the Browser OS will always chase the native OS. What we really need, is PhoneGap built into the phone, not wrapped around our code. What we need is a ChromePhone...or Opera\nBut this is why we need to talk about this! What if Google, or Opera anounced a web phone?\n
  • But at times this feels like a loosing battle, just like HMTL will always chase native, the Browser OS will always chase the native OS. What we really need, is PhoneGap built into the phone, not wrapped around our code. What we need is a ChromePhone...or Opera\nBut this is why we need to talk about this! What if Google, or Opera anounced a web phone?\n
  • Apps are only secondarily about innovation, they are primarily about control and dominance \n ‘use once’ (no install, use/forget) \nEffortless discovery NFC BT4 RFID (~10 yards)\n
  • Apps are only secondarily about innovation, they are primarily about control and dominance \n ‘use once’ (no install, use/forget) \nEffortless discovery NFC BT4 RFID (~10 yards)\n
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