Beyond MobileBeyond WebdConstruct     7 September 2012@scottjensOn
???
Default Thinking
We look at the presentthrough a rearview mirror;we march backwards into the futureMarshall McLuhan
Perspective is worth 80 IQ points                         - Alan Kay
mobile apps die?
Trend 1: App Glut               Store                           Product                Web site
Trend 1: App Glut               Store                           Product                Web site
Value > Pain
Value > Pain
Value > Pain
Value > Pain
Value > Pain
Triumph of the Mundane    Value > Pain
Trend 2: Size and cost reduction “Zombie Apocalypse of smart devices”
Trend 3: Devices leverage other platforms
1       +        2          +         3App Glut       Size and cost       Devices leverage                 reduction      ...
Haven’t we seen this before?
Haven’t we seen this before?
Haven’t we seen this before?      Indexing vs Ranking
Just-in-time interaction
Insanity is doing exactly the same thing....and expecting a different result.Einstein
ParadigmShift
Kuhn Cycle
Paradigm                    Normal         Change                        Science   Model            Kuhn CycleRevolution  ...
Paradigm                       Normal         Change                           Science   Model               Kuhn CycleRev...
What is our model crisis?Software          Buy       Install   Reuse
What is our model crisis?Software          Buy        Install   ReuseExperience        Discover   Use       Forget
The problem? the ‘browser ghetto’
C:
Discovery Service
Discovery Service
Discovery Service
Toyota Prius      68      Maria Jenson      Musée du LouvreT-Mobile                   Clear      Bang & OlufsonNotificatio...
Toyota Prius      68      Maria Jenson      Musée du LouvreT-Mobile                   Clear      Bang & OlufsonNotificatio...
Toyota Prius      68      Maria Jenson      Musée du Louvre      Bang & Olufson      Crêpes JustineNotificationsNotificati...
Toyota Prius      68      Maria Jenson      Musée du Louvre      Bang & Olufson      Crêpes JustineNotificationsNotificati...
68     Musée du Louvre     Crêpes JustineNotifications     New SMS from David                3G                          2...
68     Musée du Louvre     Crêpes JustineNotifications     New SMS from David                3G                          2...
3G                          2:12 PMT-Mobile                  ClearNearby    Palais Royal     68     Musée du Louvre     Cr...
3G     2:12 PM
Question: But web apps suck...
Question: But web apps suck...
Question: But web apps suck...                         Micro Functionality
Question: A smart toaster, really?
Question: A smart toaster, really?          Use my phone, really?
Question: A smart toaster, really?          Use my phone, really?
Question: A smart toaster, really?          Use my phone, really?
Question: A smart toaster, really?          Use my phone, really?                 Liberated Interactivity
Question: No company will do this, no money...
Question: No company will do this, no money...              We have to think in layers
Question: No company will do this, no money...     4. Organize     3. Communicate     2. Interact     1. Discover         ...
Question: No company will do this, no money...     4. Organize     3. Communicate     2. Interact     1. Discover         ...
Question: No company will do this, no money...     4. Organize               Mix open/closed     3. Communicate           ...
3G     2:12 PM
3G     2:12 PM
3G     2:12 PM               JIT ecosystem
What is our perspective?1. Apps prevent Just-in-time interaction2. Model shift from Software to Experience3. A discovery s...
scott@jenson.org@scottjenson
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
dConstuct: Beyond Mobile, Beyond Web
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dConstuct: Beyond Mobile, Beyond Web

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Native applications are a remnant of the Jurassic period of computer history. We will look back on these past 10 years as the time we finally grew out of our desktop mindset and started down the path of writing apps for an infinite number of platforms. As the cost of computation and connectivity plummets, manufacturers are going to put 'interactivity' into every device. Some of this will be trivial: my power adaptor knows it's charging history. Some of it will be control related: my television will be grand central for my smart home. But at it's heart, we'll be swimming in world where every device will have 'an app'. What will it take for us to get here, what technologies will it take to make this happen?

This talk will discuss how the principles of the open web must apply not only to prototocols but to hardware as well. How can we build a 'DNS for hardware' so the menagerie of devices has a chance for working together?

Published in: Technology, Business

dConstuct: Beyond Mobile, Beyond Web

  1. 1. Beyond MobileBeyond WebdConstruct 7 September 2012@scottjensOn
  2. 2. ???
  3. 3. Default Thinking
  4. 4. We look at the presentthrough a rearview mirror;we march backwards into the futureMarshall McLuhan
  5. 5. Perspective is worth 80 IQ points - Alan Kay
  6. 6. mobile apps die?
  7. 7. Trend 1: App Glut Store Product Web site
  8. 8. Trend 1: App Glut Store Product Web site
  9. 9. Value > Pain
  10. 10. Value > Pain
  11. 11. Value > Pain
  12. 12. Value > Pain
  13. 13. Value > Pain
  14. 14. Triumph of the Mundane Value > Pain
  15. 15. Trend 2: Size and cost reduction “Zombie Apocalypse of smart devices”
  16. 16. Trend 3: Devices leverage other platforms
  17. 17. 1 + 2 + 3App Glut Size and cost Devices leverage reduction other platforms = ?
  18. 18. Haven’t we seen this before?
  19. 19. Haven’t we seen this before?
  20. 20. Haven’t we seen this before? Indexing vs Ranking
  21. 21. Just-in-time interaction
  22. 22. Insanity is doing exactly the same thing....and expecting a different result.Einstein
  23. 23. ParadigmShift
  24. 24. Kuhn Cycle
  25. 25. Paradigm Normal Change   Science Model Kuhn CycleRevolution Model Drift Model Crisis
  26. 26. Paradigm Normal Change   Science Model Kuhn CycleRevolution Model Drift Galileo Model Crisis
  27. 27. What is our model crisis?Software Buy Install Reuse
  28. 28. What is our model crisis?Software Buy Install ReuseExperience Discover Use Forget
  29. 29. The problem? the ‘browser ghetto’
  30. 30. C:
  31. 31. Discovery Service
  32. 32. Discovery Service
  33. 33. Discovery Service
  34. 34. Toyota Prius 68 Maria Jenson Musée du LouvreT-Mobile Clear Bang & OlufsonNotifications Justine CrêpesNotifications from David New SMSNotifications New SMS from David New SMS from David 3G 2:12 PM
  35. 35. Toyota Prius 68 Maria Jenson Musée du LouvreT-Mobile Clear Bang & OlufsonNotifications Justine CrêpesNotifications from David New SMSNotifications New SMS from David New SMS from David 3G 2:12 PM
  36. 36. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes JustineNotificationsNotifications New SMS from David New SMS from David 3G 2:12 PMT-Mobile ClearNotifications New SMS from David
  37. 37. Toyota Prius 68 Maria Jenson Musée du Louvre Bang & Olufson Crêpes JustineNotificationsNotifications New SMS from David New SMS from David 3G 2:12 PM
  38. 38. 68 Musée du Louvre Crêpes JustineNotifications New SMS from David 3G 2:12 PMT-Mobile ClearNearby Toyota Prius Maria Jenson Bang & OlufsonNotifications New SMS from David
  39. 39. 68 Musée du Louvre Crêpes JustineNotifications New SMS from David 3G 2:12 PM
  40. 40. 3G 2:12 PMT-Mobile ClearNearby Palais Royal 68 Musée du Louvre Crêpes JustineNotifications New SMS from David
  41. 41. 3G 2:12 PM
  42. 42. Question: But web apps suck...
  43. 43. Question: But web apps suck...
  44. 44. Question: But web apps suck... Micro Functionality
  45. 45. Question: A smart toaster, really?
  46. 46. Question: A smart toaster, really? Use my phone, really?
  47. 47. Question: A smart toaster, really? Use my phone, really?
  48. 48. Question: A smart toaster, really? Use my phone, really?
  49. 49. Question: A smart toaster, really? Use my phone, really? Liberated Interactivity
  50. 50. Question: No company will do this, no money...
  51. 51. Question: No company will do this, no money... We have to think in layers
  52. 52. Question: No company will do this, no money... 4. Organize 3. Communicate 2. Interact 1. Discover We have to think in layers
  53. 53. Question: No company will do this, no money... 4. Organize 3. Communicate 2. Interact 1. Discover We have to think in layers
  54. 54. Question: No company will do this, no money... 4. Organize Mix open/closed 3. Communicate RESTFUL 2. Interact HTML 1. Discover Wireless protocol We have to think in layers
  55. 55. 3G 2:12 PM
  56. 56. 3G 2:12 PM
  57. 57. 3G 2:12 PM JIT ecosystem
  58. 58. What is our perspective?1. Apps prevent Just-in-time interaction2. Model shift from Software to Experience3. A discovery service breaks out of the ‘browser ghetto’ (Native + Web)4.Everything we need lying at our feet. We are the next Apple
  59. 59. scott@jenson.org@scottjenson

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