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<ul><li>There’s No Place Like Home?  </li></ul><ul><li>YouTube and the National Library of Scotland </li></ul>
What is YouTube? <ul><li>“ The Home for Video Online” - worldwide </li></ul><ul><li>Upload, view and share video content i...
 
 
Metadata required by YouTube <ul><li>Metadata that must be completed: </li></ul><ul><ul><li>Video Info </li></ul></ul><ul>...
Responding to YouTube structure <ul><li>Creative or multiple use of metadata especially in the ‘title’ field, or simply li...
User created metadata <ul><li>Make a good first impression so users respond </li></ul><ul><li>Channels behave as the libra...
Editable metadata of YouTube:
The Road to Digitisation - Crossroads <ul><li>Ideally…….  the entire national moving image collection is available to view...
Roadblocks?  Cost <ul><li>Encode from tape not original film stock </li></ul><ul><li>Re-use encoded material from other pr...
Roadblocks?  Content <ul><li>Show the breadth and depth of the collection  </li></ul><ul><li>OR do we select what we think...
<ul><li>Importance of copyright issues </li></ul><ul><li>Current SSA HLF web clips project: experience of copyright dealin...
<ul><li>Public perception / reputation of YouTube </li></ul><ul><ul><li>Trainspotters - “Bloody Hell!”  </li></ul></ul><ul...
Presentation & Quality <ul><li>Every website we upload a moving image to is a ‘shop window’ to the National Library of Sco...
Rationale <ul><li>How do we present moving images to the viewer....... and does YouTube change this? </li></ul><ul><ul><li...
Interaction <ul><li>Viewers can....... </li></ul><ul><li>Comment, rate, subscribe, embed playlists, ‘warp’ </li></ul><ul><...
Click your heels three times… <ul><li>Metadata - braving the bearpit </li></ul><ul><li>Management - controlling the floodg...
Contact Us <ul><li>Ann Cameron, Librarian </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Enquiries and Acces...
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YouTube and the National Library of Scotland

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Outlines an NLS pilot project with video sharing site YouTube and associated metadata issues. Part of the Cataloguing and Indexing Group in Scotland (CIGS) seminar "Toto, I've got a feeling we're not in Kansas anymore": metadata issues and Web2.0 services.

Published in: Technology, Education
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YouTube and the National Library of Scotland

  1. 1. <ul><li>There’s No Place Like Home? </li></ul><ul><li>YouTube and the National Library of Scotland </li></ul>
  2. 2. What is YouTube? <ul><li>“ The Home for Video Online” - worldwide </li></ul><ul><li>Upload, view and share video content instantly </li></ul><ul><li>Millions of videos available 24/7 </li></ul><ul><li>Create and engage with online communities </li></ul><ul><li>Free, easy to use, accessible to all </li></ul>
  3. 5. Metadata required by YouTube <ul><li>Metadata that must be completed: </li></ul><ul><ul><li>Video Info </li></ul></ul><ul><ul><li>Broadcast Options </li></ul></ul><ul><ul><li>Date and Map Options </li></ul></ul><ul><ul><li>Sharing Options </li></ul></ul><ul><li>Visual information ‘taking over’ from text </li></ul><ul><li>No requirement to identify an ‘author’, only a user or film-maker’s channel </li></ul>
  4. 6. Responding to YouTube structure <ul><li>Creative or multiple use of metadata especially in the ‘title’ field, or simply linking to our own site </li></ul><ul><li>Contextualising clip > title > collection </li></ul><ul><li>Categories and tagging inadequate </li></ul><ul><ul><li>Sites such as www.weshow.com./uk/index harvest metadata from YouTube, MySpace & Metacafe </li></ul></ul>
  5. 7. User created metadata <ul><li>Make a good first impression so users respond </li></ul><ul><li>Channels behave as the library in seeking out stakeholders or “friends” who will have an interest in this material. </li></ul><ul><ul><li>Metadata appears to be better applied within social groups </li></ul></ul><ul><ul><li>The Archive has a wide base of contacts in the online community - a potential audience for a new service? </li></ul></ul>
  6. 8. Editable metadata of YouTube:
  7. 9. The Road to Digitisation - Crossroads <ul><li>Ideally……. the entire national moving image collection is available to view online, and accessible by everyone. </li></ul><ul><li>Practically....... there are roadblocks! </li></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Copyright </li></ul></ul>
  8. 10. Roadblocks? Cost <ul><li>Encode from tape not original film stock </li></ul><ul><li>Re-use encoded material from other projects (SCRAN, BBC, Films of Scotland full titles) </li></ul><ul><li>Staff time – clip selection (training and encoding?) </li></ul><ul><li>Project funding dictates the approach </li></ul><ul><li>Outsource or in-house? </li></ul>
  9. 11. Roadblocks? Content <ul><li>Show the breadth and depth of the collection </li></ul><ul><li>OR do we select what we think the users might want? </li></ul><ul><li>Content itself can be a barrier as most film is still in copyright </li></ul><ul><li>YouTube is still an ‘added extra’ </li></ul>
  10. 12. <ul><li>Importance of copyright issues </li></ul><ul><li>Current SSA HLF web clips project: experience of copyright dealings </li></ul>Roadblocks? Copyright
  11. 13. <ul><li>Public perception / reputation of YouTube </li></ul><ul><ul><li>Trainspotters - “Bloody Hell!” </li></ul></ul><ul><ul><li>Anarchy </li></ul></ul><ul><li>Sensitive & personal material </li></ul><ul><li>Orphan works </li></ul><ul><li>Summary: it’s a minefield </li></ul>Roadblocks? Copyright
  12. 14. Presentation & Quality <ul><li>Every website we upload a moving image to is a ‘shop window’ to the National Library of Scotland. </li></ul><ul><li>New technical specification created for NLS digitised moving image content - pilot project </li></ul><ul><li>NLS ‘Scottish Screen Archive’ branding </li></ul><ul><li>Investment of staff expertise to repair, store and preserve the original film should extend to best practice for encoded files </li></ul>
  13. 15. Rationale <ul><li>How do we present moving images to the viewer....... and does YouTube change this? </li></ul><ul><ul><li>Objectively </li></ul></ul><ul><ul><li>Accurately </li></ul></ul><ul><ul><li>In context (part of a complete title, part of a National Collection) </li></ul></ul>
  14. 16. Interaction <ul><li>Viewers can....... </li></ul><ul><li>Comment, rate, subscribe, embed playlists, ‘warp’ </li></ul><ul><li>Viewers can’t……. </li></ul><ul><li>Embed the clips elsewhere* (blogs, wikis, web pages) </li></ul><ul><li>Re-edit the content of the clip* </li></ul><ul><li>Re-edit the metadata of the clip (tagging, description etc) </li></ul><ul><li>*(unless the creator allows) </li></ul>
  15. 17. Click your heels three times… <ul><li>Metadata - braving the bearpit </li></ul><ul><li>Management - controlling the floodgates </li></ul><ul><li>Future thoughts </li></ul><ul><ul><li>Users become broadcasters? </li></ul></ul><ul><ul><li>Increased demand for films online </li></ul></ul><ul><ul><li>Commercial vs Public Interest </li></ul></ul>
  16. 18. Contact Us <ul><li>Ann Cameron, Librarian </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Enquiries and Access team </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>New Scottish Screen Archive website with new clips live in March 2008 at www.nls.uk/ssa </li></ul>

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