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Active Stock Management in
    Stirling Libraries :
  Taking Care of Business




       Robert Ruthven
Background
Stirling Council Libraries
•   Population 88,000
•   Area 8th largest in Scotland
•   Large sparsely populated ...
The problem; declining book
110%
         loans
100%




90%




80%




70%




60%

       2000   2001   2002          2...
Trends from 2007
                                                               Issue trends April 07 onwards

130%




12...
Trends from 2007 (6 mth
            rolling average)
                                                             Issue tr...
What have we done?
•   Recognition that there was a problem
•   Stock Selection Group
•   Display and Marketing
•   Stock ...
Recognition that there was a
problem
•   Declining issues
•   Key Copies no longer available
•   Stagnant or declining boo...
Stock Selection Group
•   Involves staff from across the service
•   Radically updating stock selection policy
•   Focusse...
Selection
•   Central Fiction fund
•   Staff selecting for whole service
•   Bestseller standing orders
•   Supplier selec...
Rotation
• Stock moving round every 3 months whether
  used or not
• Stays permanently at 6th Location
• Rotation numbers ...
Sample Rotations
BAL03   BAN01   BAN02   BAN03   BOA01   BOA02   BOA03   BOA04   CAL01
 BAL     BAN     BAN     BAN     BO...
Display and Marketing
•   Marketing Team
•   Improving library appearance
•   Brand image
•   Signage and headers
•   Less...
Display and Marketing: Fallin Library
Stock Promotion Group
• Stock promotion Policy
• Readers’ groups and Wiki
• Targeted groups; emergent readers, ethnic
  gr...
Pro-active stock
management
•   Dead stock
•   Grubby stock
•   Targets
•   Promotion
Evidence Based Stock
Management: SmartSM
•   Dead stock and targets
•   Grubby stock and targets
•   Stock swaps
•   Proje...
Stock      WEEK BEGINNING
                            Stock swaps (weekly
                                   basis)
      ...
What’s still to do?
•   Early stages with Adult Non-fiction
•   Earlier stages with Junior
•   Large Print and audiobooks
...
The Starting Point; Declining Book Loans
110%
                                       Now Reversed

100%




90%




80%


...
The Results of Stirling’s
              Efforts: Fiction Loans
110%




100%




90%




80%




70%




60%
       2000  ...
Taking Care of Business




        Robert Ruthven
    ruthvenr@stirling.gov.uk
Data prepared by Andrew Muirhead
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Active Stock Management in Stirling Libraries : Taking Care of Business

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delivered by Robert Ruthven, Stirling Libraries at the Finnish Study Tour. Data prepared by Andrew Muirhead.

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Active Stock Management in Stirling Libraries : Taking Care of Business

  1. 1. Active Stock Management in Stirling Libraries : Taking Care of Business Robert Ruthven
  2. 2. Background Stirling Council Libraries • Population 88,000 • Area 8th largest in Scotland • Large sparsely populated rural hinterland • Urban centres mainly south and east • Diverse mix of affluent and deprived communities • 16 Libraries • 2 Mobile Libraries
  3. 3. The problem; declining book 110% loans 100% 90% 80% 70% 60% 2000 2001 2002 2003 2004 2005 2006 2007 Stirling All Book Issues Scotland All Book Issues
  4. 4. Trends from 2007 Issue trends April 07 onwards 130% 120% 110% 100% 90% 80% 70% 60% Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- 07 07 07 07 07 07 07 07 07 08 08 08 08 08 08 08 08 08 08 08 08 09 09 09 Adult fiction Adult non-fiction Junior Audio visual
  5. 5. Trends from 2007 (6 mth rolling average) Issue trends April 07 onwards 120% 110% 100% 90% 80% 70% 60% Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb- Mar- 07 07 07 07 07 07 07 07 07 08 08 08 08 08 08 08 08 08 08 08 08 09 09 09 AF trendline AN trendline AV trendline Junior trendline
  6. 6. What have we done? • Recognition that there was a problem • Stock Selection Group • Display and Marketing • Stock Promotion Group • Evidence Based Stock Management: SmartSM
  7. 7. Recognition that there was a problem • Declining issues • Key Copies no longer available • Stagnant or declining bookfund • Unfocused purchase of multiple copies • Too much dead stock
  8. 8. Stock Selection Group • Involves staff from across the service • Radically updating stock selection policy • Focussed attention on stock • Changed attitudes radically
  9. 9. Selection • Central Fiction fund • Staff selecting for whole service • Bestseller standing orders • Supplier selection considered • Experimental fund
  10. 10. Rotation • Stock moving round every 3 months whether used or not • Stays permanently at 6th Location • Rotation numbers based on issues per library • Every library heads at least one rotation and is 2nd on another and so on roughly proportional to annual issues • Central library heads 7 rotations out 39 in total
  11. 11. Sample Rotations BAL03 BAN01 BAN02 BAN03 BOA01 BOA02 BOA03 BOA04 CAL01 BAL BAN BAN BAN BOA BOA BOA BOA CAL CAM CEN BAL DRY MOB1 PLE CEN CAM DUN CEN MOB1 STR StN CEN BAL MOB1 BAN CAM MOB1 DUN BOA CEN COW MOB1 STR KIL CEN StN FAL MOB1 DUN BAN CEN CAM MOB1 KIL DUN DRY CEN MOB1 STR StN DRY CEN COW CEN03 CEN04 CEN05 CEN06 CEN07 COW01 DOU01 DRY01 DRY02 CEN CEN CEN CEN CEN COW DOU DRY DRY DOU BOA BAL StN MOB1 BOA BOA CEN CAL MOB1 CAL BAN DRY KIL CEN BAL MOB1 PLE CAL BAL StN FAL DUN PLE STR DUN CAM BAL BAN BOA CAL CAM MOB1 BAN BOA CEN FAL StN DUN MOB1 StN DRY CEN BAL BAN DUN03 DUN04 FAL01 KIL01 PLE01 STN01 STN02 STN03 STR01 DUN DUN FAL KIL PLE StN StN StN STR CAL MOB1 BAN CEN STR DUN BAN COW CEN STR FAL BOA STR CAL CAM CEN DUN COW DRY STR MOB1 BAN BOA CEN CAL MOB1 DUN DOU PLE CEN DUN BAL STR BOA CEN BAL MOB1 CEN CAL CAM MOB1 PLE DUN STR CAM
  12. 12. Display and Marketing • Marketing Team • Improving library appearance • Brand image • Signage and headers • Less stock but with higher visibility • Display furniture and face-on display • Book festival
  13. 13. Display and Marketing: Fallin Library
  14. 14. Stock Promotion Group • Stock promotion Policy • Readers’ groups and Wiki • Targeted groups; emergent readers, ethnic groups • Promotional Buys; national initiatives
  15. 15. Pro-active stock management • Dead stock • Grubby stock • Targets • Promotion
  16. 16. Evidence Based Stock Management: SmartSM • Dead stock and targets • Grubby stock and targets • Stock swaps • Project Plan
  17. 17. Stock WEEK BEGINNING Stock swaps (weekly basis) A N-F Stock edits Adult fiction Junior N-F Stock edits Junior Fiction To be added A-V Editing 20-Oct-2008 27-Oct-2008 746-750 796-796.6 Complete LP deadstock Schedule Junior fiction 3-Nov-2008 Deadstock 10-Nov-2008 360-380 17-Nov-2008 914.6-915 25% limit on stock not 24-Nov-2008 915-917 used in 1 year 1-Dec-2008 917-918 8-Dec-2008 918-920 15-Dec-2008 22-Dec-2008 LP grubby 29-Dec-2008 stock 5-Jan-2009 920s Double week 12-Jan-2009 19-Jan-2009 750-760 26-Jan-2009 000-100 General Fiction 2-Feb-2009 To be reviewed deadstock limit lowered from 20% to 9-Feb-2009 15% 16-Feb-2009
  18. 18. What’s still to do? • Early stages with Adult Non-fiction • Earlier stages with Junior • Large Print and audiobooks • Audio-Visual • Start again
  19. 19. The Starting Point; Declining Book Loans 110% Now Reversed 100% 90% 80% 70% 60% 2000 2001 2002 2003 2004 2005 2006 2007 2008 Stirling All Book Issues Scotland All Book Issues
  20. 20. The Results of Stirling’s Efforts: Fiction Loans 110% 100% 90% 80% 70% 60% 2000 2001 2002 2003 2004 2005 2006 2007 2008 Stirling Adult Fiction Issues Scotland Adult Fiction Issues
  21. 21. Taking Care of Business Robert Ruthven ruthvenr@stirling.gov.uk Data prepared by Andrew Muirhead

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