The mobile generation has brought about entirely new consumer behaviors. Did you know that a staggering 9% of smartphone owners admit to using their device during sex. The important question is not 'what are they doing', but 'why, what does that say about modern consumers?' Help me bring the Mobile Ready story to SXSW 2015 by voting NOW: http://bit.ly/scottsxsw

1. SEX&SMART
PHONESby Scott Bales

3. of businesses
Mobile has
CHANGED
THE GAME

4. Today
DURING SEX
of smartphone users admit
to using their phones
9%

5. the question is not WHAT
are they doing… but WHY?

6. and what that means for
future consumer behaviour?

7. Look-Up/Find
Checkin/Status Edit/Create
Explore/Play
U R G E N T
L O C A L
I N F O R M AT I O N
R E P E AT
M I C R O -
TA S K I N G
B O R E D
L O C A L
U R G E NT
C H A N G E
M I C R O -
SO WHAT ARE WE
DOING ON MOBILE?

8. Connecting with the untethered consumer
MOBILE
READY
C O N T E X T
B E H A V I O R U T I L I T Y
THE THREE PILLARS TO
UNLOCKING MOBILE

9. Where are they?
What do they want to do?
How do you add value?

10. …but the reality is its far more
complex that most believe
the connected information
world is a busy place

11. when the ultimate
goals is a
ONE TO ONE
MOMENT of
intimacy
with a consumer

12. I’ve spent a decade
building successful
mobile centric
businesses.
Here are my…
12secrets to ultimate
mobile success

13. MOBILITY IS CONTEXT,
BEHAVIOUR & UTILITY
MOBILE IS NOT ABOUT
THE TECHNOLOGY

14. GET OUT OF THE
BUILDING
real customer problems can’t be solved at your desk
firsthand customer
development, helps build empathy & a deep
understanding of what the market wants

15. DON’T DO IT ALONE
the mobile world
is a new frontier, leverage the
perspectives and skills of others

16. Want to know
the final 9?

17. first, a small favour…
VOTE THIS TALK ONTO
THE SXSW 2015 STAGE

18. I’ve been short listed to speak at SXSW in 2015

19. Create an account on : SXSW Website
!
Go to my panel page: bit.ly/scottsxsw
!
Give me the
H O W TO V OT E
*you will have to register some details to cast your vote
1
2
3

20. Vote for Scott, and he’ll send
you the complete ebook
VOTE NOW

21. Back to SEX &
SMARTPHONES
Ask the key questions:
Where are they?
What are they trying to do?
How can your app add value?

22. Like this
presentation?
TWEET TO
DOWNLOAD
Click here

23. THANK YOU
+ SEE YOU @ SXSW
@scottebales