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Mobile Ready: Connecting With The Untethered Consumer

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No longer will the consumer be tethered to a television, computer screen or a physical place when interacting with businesses. Mobility is a game changer, its not just about the device, its about the entirely new eco-system of services and empowerment the device and connectivity enable.

The rapid growth of mobile accessibility around the world has created immense new possibilities, based a device that we have a deep personal connection with. We look at how the mobile phone has and will be the catalyst for change as industries are forced to shift away from the idea of a ‘place to do business’ to a anytime, anywhere, always-on culture that has already hit billions of people and continues to sweeps across the globe.

- Learn to understand how the consumer modality shift impacts your organisations outlook
- Leave with key questions that organisations should be asking themselves, and their customer base

Want to learn how to connect your business to the mobile consumer? Email me your current product of business challenge for a chance to win a free consultation: scott@s3b.co

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  • Hi everyone, thanks a lot for viewing my presentation. I have been shortlisted to speak at SXSW about Connecting with the Untethered Consumer. I really want to share my expertise there and so if you think I'm worth it please spare a minute and leave your vote here: http://panelpicker.sxsw.com/vote/33935 I would greatly appreciate it.
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  • You slides answered as few of my questions, thank you!
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Mobile Ready: Connecting With The Untethered Consumer

  1. S C O T T E B A L E S . C O M Connecting with the untethered consumer MOBILE READY A R E Y O U R E A D Y ?
  2. 9 %
  3. H O W M O B I L E S AV V Y A R E Y O U ? #mobileready @scottebales +
  4. 7 4 % G E N - Y S M A R T P H O N E O W N E R S I N U N D E R 3 0 S E C O N D S
  5. M O B I L E I S N O T A B O U T T E C H N O L O G Y… I T S A B O U T C O N T E X T , B E H AV I O U R A N D U T I L I T Y
  6. T H E M O B I L E M O M E N T
  7. @scottebales ISAAC LIM D.O.B. 29 Jun 2007
  8. 67% Friendly = likely to buy 61% Unfriendly = likely to leave
  9. 1 2 %
  10. 19%
  11. 84%
  12. 6 4 % AT W O R K 8 4 % AT H O M E 8 0 % D O W N T I M E 6 9 % W H I L E S H O P P I N G 4 7 % D U R I N G C O M M U T E 6 2 % W H I L E WAT C H I N G T V W H E R E A R E W E E N G A G I N G ?
  13. L O O K - U P / F I N D E X P L O R E / P L AY C H E C K I N / S TAT U S E D I T / C R E AT E U R G E N T I N F O L O C A L R E P E AT M I C R O - TA S K I N G B O R E D L O C A L U R G E N T C H A N G E M I C R O - TA S K I N G W H AT A R E W E D O I N G ?
  14. ?
  15. 5 5 %
  16. mo·bile adjective ˈmō-bəl, -ˌbī-əl also -ˌbēl : able to move from one place to another : able to move with the use of vehicles (such as trucks and airplanes) : able to be moved readiness noun rɛdinəs : the state of being fully prepared for something. "your muscles tense in readiness for action" synonyms: preparedness, preparation, fitness
  17. Connecting with the untethered consumer MOBILE READY C O N T E X T B E H AV I O R U T I L I T Y
  18. H AT H A
  19. R Ā J A
  20. I T S N O T A B O U T T H E T E C H N O L O G Y
  21. G E T O U T O F T H E B U I L D I N G
  22. D O N ’ T D O I T A L O N E
  23. O F F E R F R E E S T U F F
  24. C R E AT E E X P E R I E N C E S N O T P R O D U C T S
  25. E N S U R E N O S T R I N G S A R E AT TA C H E D
  26. P R O V I D E P E R S O N A L C O N T E X T
  27. D O N T B E I N T R U S I V E
  28. M A K E T H I N G S E A S Y N O T B A S I C
  29. AV O I D B U I L D I N G O N L I N E M I M I C S
  30. M A K E D E C I S I O N S B Y T H E N U M B E R S
  31. R E C O G N I S E P E R F O R M A N C E I S T H E N E W S E X Y
  32. S TA RT S I M P L E A N D P L AY T H E L O N G G A M E
  33. M O B I L E M O M E N T U M
  34. P E R S O N A D E V E L O P M E N T fictional characters to represent different user types in a targeted, attitude and/or behaviour set to drive empathy C U S T O M E R
  35. W H AT C U S T O M E R ? 1 2 3 4 C U S T O M E R
  36. P E R S O N A W H AT ’ S T H E I R C O N T E X T ? W H AT A R E T H E Y T RY I N G T O A C H I E V E ? H O W C A N Y O U A D D VA L U E ? E X E R C I S E
  37. Facts Factual information about your target customer. Pain State the problem you believe your target customers have, that your solution solves for. Goals What goals are they trying to accomplish through the behavior, that your solution will do better? Behavior Existing behavior they exhibit now, because they don’t have your solution. Greg G E T T H E T E M P L AT E S C O T T E B A L E S . C O M / P E R S O N A S
  38. KNOWLEDGE IS HAVING THE RIGHT ANSWER INTELLIGENCE IS ASKING THE RIGHT QUESTION
  39. W O R K S M A RT E R N O T H A R D E R
  40. Hypothesis Design Lean UXConversion Funnels Concierge Method Advanced Interviews Market Discovery Pitch Method Pivot or Persevere Customer Discovery Persona Development Minimum Viable Experiments Lean Product Market Fit Pitching Your Idea Business Model Canvas Validation Board Mobile Ready Are You Ready 4 Isaac? Lean For Entreprise Multi-Sided Markets Growing Scale K E E P L E A R N I N G
  41. S U C C E S S Y O U T O O C A N O W N T H I S FA C E O F A C C O M P L I S H M E N T
  42. M O B I L E I S M O R E T H A N T E C H N O L O G Y S C O T T E B A L E S . C O M / M O B I L E R E A D Y
  43. scottebales.com @scottebales want to accelerate your mobile preparation? Digital Coach Digital Strategy Product Ideation Strategic Advisor Capability Building Corporate Innovation email me your challenge, for a chance to win a free consultation scott@s3b.co
  44. CONNECT W ITH THE UNTETHERED CONSUMER s c o t t e b a l e s . c o m / f e e d b a c k

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